Month: August 2026
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Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the Global Search Awards.
Five Things That Are Changing Search Marketing Right Now, And What To Do About Them
By AIIMS Group, 2026 Global Search Awards finalist across 6x categories Search marketing is not what it was five years ago. It is not even what it was eighteen months ago. The pace of change in how people find information, how search engines present it, and how businesses need to think about their digital presence […]
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From Sydney to the Global Stage: AIIMS Group’s 2026 Global Search Awards Shortlist
When AIIMS Group opened its doors in Sydney in 2010, the founding team sold their first website for $69. Fifteen years, 101 specialists, two global offices, and 1,000+ active clients later, the agency has been shortlisted for six categories at the 2026 Global Search Awards, one of the most competitive search marketing recognition programmes in […]
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From Melbourne to the Global Stage: Optweb Digital Named Awards Finalist 2026
We’re absolutely thrilled to share the exciting news: Optweb Digital has been shortlisted as a finalist in the Global Search Awards, in not one but two categories: Best Local Campaign (SEO) and Best Low Budget Campaign (SEO)! Get to Know the Brains Behind the Work We’re a Melbourne based digital marketing agency operating across Australia, […]
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Meet Why SEO Serious, the team nominated for a Best SEO Global Search Award
Who we are Why SEO Serious is an organic marketing agency. We often work with fintech, Web3 and other niches where the search demand is technical and getting the intent wrong means attracting the wrong audience. At Why SEO Serious, we have a rule: if an SEO problem keeps forcing teams to guess, it is […]
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The Search Performance Trap (and How to Break Through It).
Performance marketing used to be predictable. You set up tight paid search campaigns, targeted high-intent keywords, optimised landing pages, and harvested demand waiting at the bottom of the funnel. If your brand wants growth, that playbook is no longer enough. Rising media costs, changes in search behaviour, and crowded auction spaces mean that relying exclusively […]
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Wasted Spend to Won Leases: A Google Search Ads Turnaround
By Threshold A property’s paid search account went from a 1.60% click-through rate to 10.46%. Phone calls from prospects jumped 1,575%. Cost per click dropped 43%, without a single extra dollar added to the budget. That turnaround is the campaign we entered for Fairways at Star Ranch, and we’re proud to share that it’s been […]
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From CEE Heritage to DACH Relevance: How Vegeta Built Premium Brand Demand
A well-known brand in one region can still be an unfamiliar choice in another. That was the starting point for Vegeta in Germany, Austria and Switzerland. Podravka brought more than 70 years of FMCG heritage and a presence in over 70 markets, but recognition in Central and Eastern Europe did not automatically create trust in […]
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Tapping Into Intent: How a New Tapware Brand Went from Zero to Six Figures
Catch Me Marketing Co. has been shortlisted for three categories at the 2026 Global Search Awards: • Best Use of Search – Retail / eCommerce • Best Integrated Campaign • Most Innovative Campaign (PPC) Three nominations. One campaign. And one emerging Australian brand with an ambitious goal and the willingness to trust the strategy behind […]
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Vega Gibraltar Got Shortlisted. Here’s the Bit We’re Actually Proud Of.
Two years old. Shortlisted for Best Use of Search – iGaming at the Global Search Awards. I read the email twice, then shouted it across the office at Steve and Steven before I’d actually confirmed it wasn’t spam. Who we are, quickly, because you’re busy Vega Gibraltar are a search and performance marketing agency built […]
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The Quickest Win in PPC? Be Boring.
Ignition Digital Shortlisted for the Global Search Awards 2026 share their PPC insights Why going back to the search terms report can still uncover some of the easiest wins in Google Ads. Spend five minutes on LinkedIn and most PPC posts are about the latest thing. AI. Automated bidding. Performance Max. Broad match. A clever […]
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