News
Categories
Archive
Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the Global Search Awards.
FEATURED NEWS
Search in 2027: six predictions for marketing leaders
Published – 04.11.2026
By Ashley Urquhart, Head of Content, Firewire Digital Search is changing faster than most marketing budgets. AI Overviews, AI Mode, and assistants like ChatGPT now answer questions before anyone reaches a website; Google Ads is handing more decisions to automation; and agentic checkout is about to let AI complete purchases on a shopper’s behalf. For […]
Read More
Search in 2027: six predictions for marketing leaders
By Ashley Urquhart, Head of Content, Firewire Digital Search is changing faster than most marketing budgets. AI Overviews, AI Mode, and assistants like ChatGPT now answer questions before anyone reaches a website; Google Ads is handing more decisions to automation; and agentic checkout is about to let AI complete purchases on a shopper’s behalf. For […]
Read More
Gold and Silver at the Global Search Awards 2026: how Firewire Digital proved SEO incrementality for Hobbies Direct
KEY TAKEAWAYS $24K → $2.65M A $24,000 SEO investment over 15 months produced $2,652,818 in organic revenue for Hobbies Direct, $668,943 more than the prior period. +84% on −4% spend Google Ads conversion value rose 84% on 4% less spend, showing organic growth wasn’t cannibalising a channel already at 22.92 ROAS. 300+ pages rebuilt More […]
Read More
Silver at the Global Search Awards: Why Better Google Ads Start with Better Decisions
A look behind the recognition, the people at Die SEA-Experten and the thinking that guides our work in an increasingly automated advertising world. An international award – and a moment to appreciate the work behind it What makes a good Google Ads campaign? For us, the answer has never been simply more clicks, more automation […]
Read More
Quality Score Is Still King: How a €1,100 Budget Hit the Bullseye at the Global Search Awards 2026
By Richie O’Sullivan, Founder, Ignition Digital Six cent. That’s what we paid, on average, every time someone clicked an ad for Double In Darts during their key sales period. Three competitors with significantly bigger budgets were bidding on the exact same name. We held 91% of the impressions anyway. You can’t buy a penny sweet […]
Read More
You Can’t Optimise for What You Can’t Measure: The AI Search Visibility Measurement Gap
By Will Bagnall, CEO and Founder, SUSO Digital In 2005, a handful of companies decided organic search was a real channel and went after it properly. TripAdvisor and Yelp still sit at the top of Google for their categories twenty years later. Nobody who came in late has moved them. AI search is at that […]
Read More
Exposure Ninja Wins at the Global Search Awards 2026
We’re excited to announce that Exposure Ninja has taken home two awards at the Global Search Awards 2026, winning Best UK PPC Campaign and Silver for Best Use of Search – B2C (SEO): Large. The awards recognise the results delivered for Autumna and CFA Institute through two very different PPC and SEO campaigns. Award-Winning PPC […]
Read More
Victorious Wins Global Search Awards Silver for B2B Finance SaaS
Victorious earned a Silver certificate in Best Use of Search – B2B (SEO) at the Global Search Awards 2026 for “Tipping the Scales for Finance SaaS,” with judges praising its innovation and adaptability. The night before Victorious’s onboarding call with this client in January 2025, their marketing manager found a problem with the company’s brand-new […]
Read More
Digital Hitmen Wins Best Local SEO Campaign at the Global Search Awards 2026
We’ve won Best Local Campaign (SEO): Small at the Global Search Awards 2026 for our work with Physio Pro. Our campaign, “From Zero to Google Hero”, helped the Perth physiotherapy business increase Google-sourced new patients from 36 to 91 across its Floreat and Como clinics. The win follows four finalist nominations for our work with […]
Read More