Published by Sue Johns-Chapman
Published Date 06.10.2026 
We’re excited to announce that Exposure Ninja has taken home two awards at the Global Search Awards 2026, winning Best UK PPC Campaign and Silver for Best Use of Search – B2C (SEO): Large. The awards recognise the results delivered for Autumna and CFA Institute through two very different PPC and SEO campaigns.
Award-Winning PPC That Turns Intent Into Enquiries
Our work with Autumna, the UK’s largest directory for later-life living, won Best UK PPC Campaign.
Families searching for care are often making difficult decisions under significant time pressure, so our strategy focused on more than simply generating clicks. Through smarter geo-targeting, Conversion Rate Optimisation (CRO), lead-quality optimisation and rigorous testing, the campaign increased high-intent shortlist enquiries by 136%, while reducing cost per acquisition by nearly 50%.
The Global Search Awards judges praised the campaign:
“The judges thought…Exposure Ninja combined PPC best practice with a genuine understanding of its client’s business, delivering impressive efficiency gains without simply increasing spend. Smart geo-targeting, CRO, lead-quality optimisation and rigorous testing translated into exceptional results. A highly considered campaign with impact to match.”
Rebuilding Organic Visibility After a Major Website Change
Exposure Ninja also received Silver for Best Use of Search – B2C (SEO): Large for our work with CFA Institute.
Following a major website rebuild, CFA Institute faced the challenge of recovering lost organic visibility while continuing to reach prospective finance and investment professionals through an increasingly complex search landscape. Our strategy focused on strengthening SEO fundamentals and rebuilding organic performance to turn search visibility back into candidate growth.
The judges described the campaign as:
“A thorough and well-presented submission demonstrating clear strategic execution in the face of organisational and industry challenges. Strong implementation, a well-executed focus on SEO fundamentals and impressive results made this a deserving Silver winner.”
Search Strategies Built Around Business Results
These awards recognise two campaigns with very different audiences, challenges and channels, but the same underlying objective: turning search into measurable business growth.
For Autumna, that meant using paid search to connect more families with relevant care options while improving acquisition efficiency. For CFA Institute, it meant rebuilding organic visibility following significant website changes and creating a stronger foundation for sustainable search growth.
Together, the results demonstrate how SEO and PPC strategies can go beyond rankings, traffic, and clicks to support the outcomes that matter to the business.
About Exposure Ninja
Exposure Ninja is an award-winning digital marketing agency specialising in integrated search campaigns that deliver measurable growth. From SEO and PPC to Content Marketing and AI Search Optimisation, we combine data, strategy, and expert execution to turn search visibility into leads, conversions, and revenue. Exposure Ninja is proudly certified B Corp.
