Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges

Head judges

Dan Barker | Ecommerce, Digital Marketing, Analytics Consultant

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Motoko Hunt | Search Marketing Consultant | AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.
A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ.
She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Judith Lewis | Decabbit Consulting | Founder & CEO

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry.

Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more.

She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.

Michelle Wilding-Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy.

She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries.

Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Murat Yatağan | VP OF GROWTH | BRAINLY

Murat has led marketing, growth, and analytics at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is the VP of Growth at Brainly, building and scaling a high-performing growth team to acquire users globally. Previously, he was a Director, SEO for GSG, overseeing 80+ platforms' organic traffic performance. Prior to that, he led webspam policy enforcement for EMEA markets at Google. Prior to joining Google, he worked as a Research Assistant in the Computer Science Faculty of IUE.

He is an executive advisor of 2 startups and invested in 3 startups in the early stage. He is a brand ambassador of OnCrawl, an award-winning search marketing intelligence tool. He has been a Head Judge for Global Search and US Search Awards, and a Judge for European, UK, and MENA Search Awards.

Lukasz Zelezny | SEO Consultant

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing.
Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla.
Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.
To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

Judges

Basma Abou Assaf | Head of SEO | RBBi

Basma is the Head of SEO at RBBi - Human Centered Digital Solutions Agency in Dubai. She is a strategy-driven and passionate SEO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. Basma has a bachelor's degree in computer science, with a vast array of extensive digital experience, having been working in an agency specialized in UX, content, data & analytics, paid performance, and how they all work closely with SEO to impact the search experience. Basma is an award-winning SEO expert, she has helped grow the SEO team to become one of the largest SEO teams in the MENA region, she has also led the team to win the "Best SEO Agency" in the MENA Search Awards for two years in a row.

Lukas Adamec | Freelance SEM/PPC Specialist

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Michael Bonfils | Global Managing Director | Intl Media Management Corp (SEM International)

Michael Bonfils is the CEO and Founder of Int’t Media Management with the trade name of SEM International specializing in International SEO/SEM, multilingual content marketing and display solutions. With over 30 network offices around the world, Michael has been critical to the global digital marketing successes of many of the world’s largest corporations. Michael often speaks and writes on the latest trends in global search marketing and has contributed his time to many major national publications and events. In addition to being the founder of his global advertising agency, he is currently a board member of a number of organizations in technology and advertising as well as a former judge for the US Search Awards.

Laurent Bourrelly | SEO Consultant | Laurent Bourrelly S.L.U

In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP.
It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day.
Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? »
Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’.
The latest adventure is called SEO Conspiracy, which you can find on all the good places Online.
It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing.
Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.

Liang Chen | Digital Marketing Manager | Checkout.com

Liang Chen is the Senior Digital Marketing manager at the UK's most valuable fintech startup Checkout.com looking after performance and organic channels, digital analytics.
Previously Head Of SEO at Whitbread (Premier Inn and restaurants) responsible for all things organic acquisition.

Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online having also held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.

Christine Churchill | CEO & President | Key Relevance

Christine Churchill is the CEO & President of KeyRelevance, a full service online marketing company offering search engine optimization, pay per click management, and usability / conversion enhancement services for web sites.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and the Dallas / Fort Worth Search Engine Marketing Association. In addition to over 15 years marketing experience, she spent ten years in the U.S. Army as a missile officer and has a Master’s Degree in Business.
Ms. Churchill is a regular speaker at PubCon, Search Marketing Expo, and other marketing conferences. Christine and her experienced team of online marketers specialize in helping businesses succeed online by providing a holistic approach to marketing: increasing a site's visibility, improving the user experience on the site, and maximizing the site's conversion potential.

Fernando Maciá Domene | CEO and Founder | Human level Communications |

Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level in 2005, one of the first SEO agencies in Spain. Now, Human Level provides SEO and PPC services to top companies and institutions in over thirteen countries in Europe and America.

With more than 20 years of experience as a professor of various master's courses at institutions in Spain and Latin America, Fernando is the director of the Professional SEO and SEM master’s program at KSchool, a leading Spanish school focused on developing digital skills.

Fernando often lectures at both national and international conferences and seminars and is the author of eleven books on SEO and online marketing, becoming one of the top-selling authors on digital skills-related publications in Spanish.

Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level, a leading Search Engine Optimization (SEO) and PPC agency in Spain, in 2005.

Since 1999, Fernando is currently a professor of various master's courses at institutions both in Spain and Latin America and often lectures at both national and international conferences and seminars.

Fernando is the author of five books: Advanced SEO (2020), Digital Marketing Strategies (2018), SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011), and has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016), published by Anaya Multimedia.

In his spare time, Fernando enjoys spending it with his wife Aurora and daughter, travelling, playing the guitar and riding his motorbike.

Michael Durey | Head of Digital, CRM & Data | Samsung Electronics

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM, Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful product launches the company has ever had.

Yasser El Sarw | Deputy General Manager of Digital Marketing | Nissan Motor Co. for Africa, Middle East, India, and Turkey

With 11 years of experience in digital marketing, I am an award winning digital marketing/ customer experience strategist with a proven track-record of putting businesses on the right direction within the digital space and developing customer-centric approach to achieve desired business goals. I worked with more than 25 regional and global brands and managed to achieve growth and remarkable results in their digital and social media performance.

David Fallarme | Head of Marketing, Asia | HubSpot

David Fallarme leads Asia marketing for HubSpot, a full stack platform for marketing, sales and customer service. David has successfully grown products across several industries. During his time with Electronic Arts, he led customer acquisition for several video games with millions of users. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.

Terry Fisher | Marketing Director | Movebubble

Terry quickly found himself immersed in the world of digital marketing and SEO; starting his own consultancy company at the tender age of 17 and subsequently going on to receive millions of unique visitors to his client’s and his own ventures.

Following management roles at Deliveroo, Betway, William Hill and Investoo group, Terry sits as the Marketing Director at Movebubble - the app currently disrupting the property rental market

Ed Fletcher | Head of Technology | Clue Computing

Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. More recently, Ed has delivered omni-channel content management solutions and coached leadership and technical teams as they move to Scaled Agile delivery. Ed is a Scaled Agile Program Consultant and is currently running the technical team to develop, deploy and operate Clue’s global investigation management platform.

Luis Navarrete Gomez | Head of Global Search Marketing | The Lego Group

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

Paweł Gontarek | Freelance SEO

Pawel has been involved in the life of the SEO community for over 15 years. He graduated from the Warsaw University of Technology, Kozminski University and the University of Social Sciences and Humanities. As part of his work, which is also his great passion, he organizes numerous training sessions and consultations with SEO industry. Since 2010, he runs the SEO ZGRED blog, where he shares his knowledge in the field of SEO and SEM. He has worked and works for many companies, private and state institutions, small and big e-commerce sites especially as an external SEO consultant.

Keith Goode | Sr. SEO Strategist for Security Intelligence | IBM

Keith Goode is a Sr. SEO Strategist at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit, State of Search, Cross Forum, and Clarity. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.

Richard Gregory | Co-founder | AgencyNXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England.

Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Alex Győri | Co-founder | INTREN

Alex is a co-founder of INTREN. He built up the Ad Ops team, he started with a team of 2, now the team is over 17 people and counting, making INTREN the biggest GCP employer on the local market. Intren's ad ops team specializes in high-end Ad campaigns, Google shopping and granular analytics feedback.

Kristen Hambrecht | Senior Digital Marketer | SEM| DigiOutsource

Kristen is a client-side Senior Digital Marketer for DigiOutsource based in Cape Town, South Africa.

She holds 8 years of experience in the competitive iGaming industry – driving strategy with a blended focus on project delivery, technical SEO, digital analytics and content marketing.
Over the years, her product expertise has contributed to the multi-language and multi-regional presence of several renowned global iGaming brands.

She also has a passion for local businesses providing SEO Consulting services to grow brand awareness and market presence. Her curious and analytical mind has a keen interest in the digital transformation evolution, focusing on the user experience and customer journey impact on digital brand awareness.

Kristen is an active member of the Women in TechSEO Community, which is a global support network in the technical SEO field of Digital Marketing, aimed at growth and empowerment to support career development for Woman in the SEO industry.

https://www.womenintechseo.com/

Neil Hardy | Digital Director

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Bill Hartzer | SEO Consultant

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Dr Aleksej Heinze | Associate Professor | KEDGE Business School

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Scott Hendison | President | Search Commander Inc

Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.

Umar Khan | Senior Digital Strategist | Nakheel

Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior. Digital Strategist.

He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.


LinkedIn profile

Krzysztof Marzec | CEO | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Abdelaziz Mohammed | Marketing & eCommerce Consultant

Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Souq.com.

Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar.

Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.

Paul Morris | Marketing Specialist

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side.

Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.



Audrey Ooi | Regional Digital Marketing Manager | Crimson Education

Audrey is a marketing expert with over 10 years of experience in traditional and digital marketing. Her specialty is in digital marketing, including SEO, paid search, organic and paid social, web analytics, and web design and development. She has worked in multiple industries for organizations of all sizes, including sectors as diverse as telecommunications, non-profit and tourism. A versatile professional, she has also worked in product management, business strategy, branding and user experience as well as co-founded a technology start-up that successfully raised investor capital. She is currently the Regional Digital Marketing Manager, US & Canada for Crimson Education, and is also the founder and CEO (Chief Eating Officer) of Tasty Tours, an award-winning Toronto food tour and chocolate tour company.

Patrick Price | CEO | Idealizer

Patrick C. Price is a longtime SEO pioneer. After having led the Swiss marketing operations one of Europe's leading online classifieds marketplaces for 7 years, Patrick decided to share his knowledge on a wider basis and founded Zurich based SEO consulting agency Idealizer, which later became the European headquarters of BlueGlass Interactive (a multiple EU search awards winning agency) with offices in London, Zurich and Tallinn. After a management buyout, Patrick went on to found www.vergleiche.ch a Swiss Consumer-Information-Portal and Google CSS access provider. Patrick has been an active player in the SEO industry since 2003.

Steen Randeris | Search Manager | Pandora

Steen Randeris has more than 10 years of both strategic and operational experience with SEM/SEO from both agency and client side.

His main responsibilities includes:

• Paid search strategy development & deployment.
• Paid search optimization across markets.
• Manage SA360 implementation.
• Create overview of activities and efficiencies.
• Create guideline for markets and agency.
• Optimise total search
• Manage the use of search data across channels, for creative development and content (data –driven).
• Manage all search engines.
• Main point of contact for global search agency.

For more info please visit:
http://linkedin.com/in/steenranderis

Kristine Schachinger | CEO and founder | Nevada based Sites Without Walls

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov.

As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital.
Kristine is the CEO and founder of Nevada based Sites Without Walls.

She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.

Eli Schwartz | Growth Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish).

Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

Dr Artur Strzelecki | Independent specialist in Search Engine Marketing

Artur Strzelecki is an independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well-known blog about SEO, and has created the largest polish SEO event, Festiwal SEO. Artur Strzelecki has been working in the Internet industry for over 23 years; including over 15 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link-building strategies and content optimization. In addition, he is the author of a publicly defended Ph.D. paper about SEO services for different types of organizations.

Alex Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Phil Tiley | Go to market lead | Microsoft Advertising

Phil started his SEM journey back 2008, spending the following 8 years managing flagship clients and teams within Publicis Groupe. In 2015 he left agencyland, joining the account management team at Microsoft Advertising. Working with large sophisticated advertisers, he was fortunate to be involved in the incubation of numerous products, quickly discovering a passion for this side of the industry. Since 2018, Phil has taken on a more strategic and product focused position as Microsoft Advertising’s Global GTM lead. His role, align engineering, marketing, operations and sales teams on blockers and opportunities to effectively deliver Microsoft’s search and audience products to clients.

Juliette van Rooyen | Head of SEO | VR Squared

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Tim Vickery | Property Finder | Group Head of SEO for the MENA region

Tim is the Group Head of SEO for the MENA region at Property Finder based in Dubai. Tim has a wide array of digital experience having worked in agency and in-house roles covering affiliate marketing, paid search, digital analytics, and SEO. Tim lived and worked for 10-years in Toronto, Canada where he worked on campaign for brands such as Amex, Chrysler, and Aviva. Previously Tim was the Head of SEO for Samsung, as well as holding senior positions with Performics and VCCP in the UK. Tim’s role at Property Finder is to work across the MENA region to increase organic search visibility for brands in The UAE, Bahrain, Qatar, Egypt, Saudi Arabia, and Turkey.

Faye Watt | SEO Manager | Superdry

Adam Whittles | Head of SEO | AutoTrader

Adam has recently joined Auto Trader as the new Head of SEO. Prior to joining Auto Trader, he was running the SEO program for Apple across the EMEA region, having previously worked agency-side for a number of years.

You can find out more about Adam's background and experience at https://adamwhittles.com/

Lisa Williams | Senior Director, Growth & Loyalty | Peace Health

Lisa Williams is a 25-year veteran of digital marketing and the author of "When Everybody Clicks: Sustainable Digital Marketing".

She has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and co-chairs the Vizient Content Marketing Committee. She founded and leads a Portland Oregon LeanIn Circle and volunteers at Emerging Leaders to mentor diverse, aspiring professionals to serve in technology and health care.

She speaks at regional, national and international conferences on the topics of digital strategy, content strategy, marketing integration, team development and leadership.

Rob Woods | Senior Director, SEO | Essilor Digital

Rob is an SEO with over 20 years of experience. He spent 13 years in-house in both e-commerce and publishing, has been an SEO consultant for 8 years, and is currently Senior Director, SEO for Essilor Digital. Rob has spoken at numerous marketing events including State of Search, Pubcon, SMX Advanced, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books from O'Reilly "Social eCommerce" and "The Art of SEO".

Colin Woon | Head of SEO | CV Library

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