The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Previous Judges


We Are Search Awards Ambassadors

Our Ambassadors are; Michael Bonfils, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:  

Michael Bonfils

Global Managing Director Intl Media Management Corp (SEM International) Twitter | LinkedIn

Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services. Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others. Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.

Roberto Croci

Managing Director Microsoft for Startups MEA Twitter | LinkedIn

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth. As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales. He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning. He has specialized in leadership development as a Harvard Business School graduate and has a proven track-record of creating successful teams and growing businesses in unpredictable environments. He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.

Motoko Hunt

President, Int’l Search Marketing Consultant AJPR Twitter | LinkedIn

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.

Judith Lewis

Founder & CEO deCabbit Twitter | LinkedIn

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Lukasz Zelezny

SEO Consultant Website Twitter | LinkedIn

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.



Lukas Adamec | Freelance SEM/PPC Specialist

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Nur Anasta Rahmat | Founder & CEO | WeaReGroup

Nur Anasta Rahmat (Anas) is a serial SEO practitioner with over 14-years’ experience. Starting his early career at GroupM (WPP Company) to built Search Division in Indonesia. He has wide experience in Search Marketing for multi industries such as Banking, Telco, Insurance, FMCG, and many others, he combining Growth Hacking Methods to enhance his strategy for the clients and consulting several Start-ups such as Nonton.com, Online-Pajak.com, and Acer Indonesia Currently, he founded a Digital Marketing Agency WeaReGroup which consists of WeaReSEO for Search marketing and WeaReSMM for Social Media as Chief Executive Officer He is also building iklanmu.id, start-ups for Advertising Hub as Chief Marketing Officer

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute.


Nick Andrews is the Head of Acquisition for Buyagift & Red Letter Days (Moonpig Group) managing Performance Marketing, SEO, Affiliates and Partnerships. Nick has previously held positions as Senior Digital Marketing Strategy Manager, Senior SEO Manager and Senior Search Manager at M&S along with Senior PPC Manager and Senior SEO Manager at Debenhams, bringing over 15 years digital experience to the judging process. Nick is a long-standing supporter of the awards, returning to the panel once again this year to reward those who truly are making a difference to not only their clients, but the industry.

LinkedIn profile

Seb Atkinson | Technical SEO Lead for International Markets | Nerdwallet

Seb Atkinson is the Technical SEO Lead for International Markets at NerdWallet, a platform that provides financial guidance to consumers and small and mid-sized businesses. He has over a decade of experience in SEO, and started his career working agency-side, leading content marketing, link building, and technical SEO projects for UK and international businesses. In 2019, Seb was appointed Head of SEO at Know Your Money, which became part of NerdWallet in 2020.

Nour Baghdadi | Marketing Consultant

You can find Nour at the intersection of marketing, technology and modern culture. She helps brands find their voice and build a loyal following, by creating meaningful and engaging content. Throughout her career, Nour has worked with a wide range of clients across the startup ecosystem, helping them achieve their marketing goals and drive revenue through various digital channels.

Jim Banks | CEO | Spades Media |

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Dan Barker | Consultant

Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.

Lyndon Barnett | Senior Digital Content and SEO Manager | Vodafone

As the Senior Digital Content and SEO Manager at Vodafone Australia, Lyndon uses digital content strategically to drive quality organic traffic and online conversion. When not optimising websites, he enjoys travelling and has explored more than 75 countries so far.

Matt Beswick | Co-Founder | Aira

Matt is the co-founder of Aira, one of the UK's leading agencies, has worked in Search Marketing for over a decade, and is a regular speaker at some of the industry's most renowned conferences. A technical marketer at heart, his expertise lies in SEO and Paid Media, and can be regularly heard asking Aira's PR team stupid questions that he should really know the answer to by now. He also likes bourbon

Sophie Brannon | SEO Specialist

Sophie is an SEO specialist with over 7 years experience working with leading brands in the UK, US and Australia. She is a regular speaker at industry events across Europe including BrightonSEO and WeLoveSEO Paris. She was also the SEO chapter lead for the Web Almanac State Of The Web report 2022 and was the recipient of the Rising Agency Star Of The Year award at the UK Agency Awards 2021.


Montserrat Cano is an integrated digital marketer, SEO and project manager who has worked in a wide range of sectors both in the UK and internationally, halfway between in-house and as consultant. Her focus and passion is on solving issues to maximise business results, Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to the recent book SEO in 2023.

David Chadderton | Marketing Director (PBSA) | Home for Students

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.


With more than 12 years’ experience as an SEO, Dave has worked with reputable brands such as Barclays and Monster Jobs both in-house and through agencies. A technical SEO who loves to delve into page speed issues and SERP analysis, Dave has challenged himself to branch out throughout his career and cover all aspects of the trade. He currently heads up the in-house team at fine-jewellery brand Vashi, where he focuses on strategy and implementation.

Ellie England | Commercial Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Hassan Essam | Founder | Abydos SEO |

Hassan Essam (Arabic: حسن عصام; born 27 Aug 1996) is an Entrepreneur, Business Developer, SEO Consultant & instructor, Egyptian Writer, Author, and CEO of Hassan Essam Project Management since 2019 and is the first Egyptian to receive the position of a jury member at the Global Search Awards and MENA Search Awards. Hassan Essam is one of the famous names of marketing creativity, business development, and growth. Unlike being the youngest successful advertising producer and writer, he is also a famous author. His books make him a famous face. In recent years, his fame has significantly been on the scene.

LinkedIn profile


Amine is the Head of SEO at eDreams ODIGEO, the world's largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability, with more than 17 million customers in 45 countries worldwide. He is a digital marketing leader and a die-hard SEO expert with a strong track record of driving organic growth for a wide range of well-established brands in highly competitive segments. Obsessed with user experience, data, and user-centric approaches, he is always eager to expand his knowledge, mentor others, and help brands succeed in today's digital sphere.

Sara Fernández | International SEO Consultant

Sara Fernández Carmona is a seasoned International SEO Consultant with a diverse skill set that includes Translation & Localization, UX Design, and Content Strategy. Over the years, Sara has helped B2B software companies, pharmaceutical ecommerce businesses, and startups expand their reach across borders. As a polyglot who speaks five languages, she brings a deep understanding of cultural differences and sensitivities to her work, ensuring that her clients' content is relevant and engaging to local audiences and that their strategy is effectively localized. In addition to her everyday work as an SEO consultant, Sara is passionate about sharing her knowledge and expertise with others. As a speaker and educator, she has presented at various events and lectured on SEO at the University of Barcelona. She has also been featured in industry publications, where she shares her insights on the latest trends and best practices in the field.


Rodney’s career started in SEO many moons ago, well before Google. Over the past 22 years he has focused on developing digital strategies for various industries, mainly including services based and NFP organisations. During his time at Clemenger BBDO he worked with some of Australia’s most recognised brands like BMW, Hoyts, Diabetes Victoria, Benetas and Masterfoods mainly on website design / development and online marketing strategies. Rodney soon discovered a gap in the market between client and agency and formed a consultancy practice to help fill this void, born PN Digital. With a strong focus on helping clients maximize their digital budgets, improving communication between agencies / clients and building outcome based strategies Rodney soon began to build a team around him to improve results for their clients. Now with a team of around 18 specialists all professionals in their field, PN Digital is able to provide digital marketing strategy for not-for-profits, crafting practical, evidence-based strategies to help them build an impactful online presence. He has since worked with purpose driven organisations such as Brite Disability Services, FYA, Cool Australia, Social Traders and Childsafe, helping them shine online. Rodney can often be found speaking at not-for-profit conferences and events, presenting about the various challenges around digital marketing, building a team and getting results. Helping not-for-profits deliver their services to the people who need it most.

Gianluca Fiorelli | Senior Strategic and International SEO Consultant | IloveSEO.net |

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon

Ed Fletcher | Independent Digital Consultant

Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. He also delivered omni-channel content management solutions and as a Scaled Agile Program Consultant, coached leadership and technical teams as they move to Scaled Agile delivery. Ed’s most recent work was to define and setup a new Digital Analytics program for Penguin Books.

Gemma Fontané | co-founder | Orvit digital

Gemma Fontané is a trilingual SEO consultant, co-founder of Orvit digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.

Wilhemina Gibertson-Davis | SEO Specialist

Wilhemina is a SEO Specialist who has worked within digital marketing for 3+ years. She specialises in technical SEO & is also the Co-founder & operations manager for B-DigitalUK.

Luis Navarrete Gomez | Global Head of Digital Marketing, Sr. Director | Liberty Latin America

Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

Richard Gregory | Co-Founder | Agency NXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Neil Hardy | Digital Director | Shearings Holiday

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Bill Hartzer | SEO Consultant

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Dr Aleksej Heinze | Associate Professor | KEDGE Business School

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Ana Hernandez | General Manager | LoveToKnow Media

Ana Hernández has been working in the digital publishing industry for over a decade. The first few years, she jumped between the ancient realm of monastery libraries where she researched medieval manuscripts for her PhD, and the modern world of SEO and web content. After finishing her dissertation, she became the Senior Content Manager at SeeTheWorld, leading its content, SEO, social media, and growth projects. Ana currently oversees the strategy and operations of WordFinder, one of the products at LoveToKnow Media. Before being promoted to this role, she was the SEO and Content Marketing Specialist on the same team she now leads.

Cheryl Hill | Director of Digital Marketing | SkipTheDishes

Cheryl Hill is the Director of Digital Marketing at SkipTheDishes, Canada's leading and largest food delivery network. Cheryl leads Skip's media buying and digital strategy across Search, CRM, Paid Media, SEO, and Social Media via data-driven insights that connect with Canadians. Prior to Skip, Cheryl served at Metric Marketing as Director of Digital Marketing, where she established teams and led the creation of digital products. For more than a decade, Hill also led her own successful digital marketing consultancy and honed her trade in the UK finance industry, where she pioneered a digital marketing team within the largest mortgage, insurance, and loans brokerage in Scotland.

Veronika Höller | Global Senior SEO Manager | CompuGroup Medical |

Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

LinkedIn profile

Laura Holyer | DIGITAL MARKETING CONSULTANT | LMc Digital Marketing

Laura is well versed in paid media and performance marketing, having worked in the industry since 2010. With experience in both in-house and agency roles, Laura set up her own consultancy business in 2017 and has worked on over 100 accounts across various industries; travel & leisure, retail, education, finance and automotive.

Rob Hughes | Founder | Whitemouse

Rob Hughes founded his specialist SEO agency WhiteMouse in 2016, working with e-commerce businesses of all shapes and sizes, from start-ups to Fortune 500 multinationals. Prior to starting up his own agency Rob has held leading roles within Sage and N.Brown digital teams, as well as providing digital marketing and SEO strategy for various agencies, providing him over 11 years experience in the SEO field — all of which came after choosing to leave his aeronautical engineering past (nice humble brag). With his extensive experience both agency and client side, Rob & WhiteMouse are in the rare position to say they have seen both sides of the coin and use their engineering passion to break down barriers and solve the real-problems that internal teams face.

Motoko Hunt | Search Marketing Consultant | AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ. She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Joelle Irvine | Director, Growth Marketing | Moz

Joelle Irvine is the Director, Growth Marketing at Moz, a leading SEO software company, part of the Ziff Davis Group. With over 15 years of brand, agency, startup, and SaaS experience, she finds creative solutions and strategies to improve customer experiences and grow businesses through data, insight, content, and technology. Previously at Bookmark (WPP), a global content and communications agency, she worked with top brands including Air Canada, Birks, Fairmont Hotels, IG Wealth Management, Lindt, and Mercedes-Benz. As a past speaker at MozCon, BrightonSEO’s eCommerce SEO Summit and Social Media Week, member of the judging panels for The Drum Search Awards and the Queen’s Entrepreneurs’ Competition, and ongoing mentor for Women in Tech SEO, Joelle is passionate about sharing knowledge and supporting her community. Beyond digital marketing, she also loves the great outdoors, inspired design, obscure pop culture references, and all the latest gadgets.

Alan K'necht | Independant SEO/SEM, Social Media & Digitial Analytics Consultant | K'nechtology Inc |

Alan K'necht started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolve into Social Media. Over 20 plus years he’s provided consulting services ranging from web development, analytics, search markeing/SEO and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses. Through analytics, Alan has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. At present he operates his consulting company K'nechtology Inc.

Lada Kalashnikova | Head of SEO | COPYBET UK LTD

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.


Al Keck is the CEO and Founder of Infinity Nation, which has just celebrated its 15th birthday! AL has worked closely with leading brands such as Reader’s Digest, Rapha, eBay, Graham & Green, Weird Fish, Cass Art, and Trekwear to name a few. By partnering with his clients he has planned, implemented and redeveloped their online marketing strategies to make them work smarter, propelling their overall online revenue and ROI. Through Al’s digital leadership, Infinity Nation has received a number of awards. But it’s not all work and no play. Al also regularly contributes to the community. He has raised over £14K for Winston’s Wish, Parkinson’s UK, United Foundation, and a local primary school by participating in charity cycles. Al is also a regular sailor − competing whenever he can in between time with his son and daughter.

Geoff Kennedy | SEO & Digital Marketing Consultant |

Geoff Kennedy is a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe. Throughout his career, Geoff has played a pivotal role in driving organic traffic and enhancing online visibility for numerous organisations, ranging from small businesses to multinational corporations. His expertise spans across multiple industries, including e-commerce, technology, finance, and travel. Geoff currently operates as an independent consultant, specialising in SEO audits and providing strategic marking support.

LinkedIn profile

Jaaved Khatree | Head of Digital | PPMG

Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 15+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, The Property Finder Group (MENA) as well as hundreds of small businesses from around the world. He is currently the Head of Digital at PPMG, a diverse media group operating across a multitude of vertical sectors such as Content, Brand, Design, Digital Development, Ecommerce, FinTech, EdTech and FitTech. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search.

Andy Kindsey | Founder | SEOAndy |

Andy has over 15 years experience in SEO, working across almost every industry from Finance to Retail and from Publishing to Adult, as well as working across projects of all scales from Startups to Global Corporations. Andy is known for his highly data-led approach to SEO, an approach which ensures maximum results for clients and a great experience for users. You can follow Andy on twitter @andykinsey or get in touch via https://www.seoandy.com

Sathyashankara Konila Bhat | SEO Manager | Ericsson

Sathyashankara is based in India and has 13+ years of SEO experience. He worked for different global brands including Ecommerce, Healthcare, Software and Telcom. Currently he is working as global SEO Manager for Ericsson, focusing on implementation of SEO best practices & organic traffic growth.

Diane Kulseth | Senior Solution Expert, SEO | Siteimprove

Diane Kulseth is the Senior Solution Expert for SEO at Siteimprove, a global content experience and marketing performance platform. In her role, she works with customers across all verticals to build a stronger SEO strategy and prioritizes market feedback to search product team. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Advanced. In her spare time, Diane also helps to educate the next generation of marketers as a Lead Adjunct Instructor for digital marketing at leading universities such as University of Wisconsin-Madison and Old Dominion University.


Sharda is an accomplished Global Business Technology leader with 15+ years’ experience in CRM and Enterprise Architecture. She has an outstanding track record in industry verticals including Tourism & Hospitality, Communications, Banking, High-Tech and has spent time shaping innovative engineering practices across successful organizations like Airbnb, Salesforce, Wells Fargo, and Avaya. An eminent thought leader in the CRM applications space she has written academic literature and white papers spanning across verticals where innovative ideas around CRM have a sizable impact. Go to Market and Customer focused business process improvement and enterprise applications leader offering a wealth of experience in shaping strategies, architecting, and leveraging under-utilized segments in cloud computing to drive business transformation, revenue growth, customer acquisition and retention, cost savings, employee engagement and customer satisfaction. Proven enterprise architecture leader, with outstanding record of developing and sustaining partnerships across business, IT, Product and Engineering, technology roadmap development, process reengineering, change management and adoption. Sharda has advanced the cause of generosity and given back to the community by volunteering time in food banks, shelters and old age homes while also contributing her technical expertise in helping non-profit organizations like NYPR in its Salesforce implementation. Sharda has been prominent in ventures supporting Women and Non-binary Tech Talent and serves as an inspiration for mentoring women and underrepresented groups in the technology industry.


Ana Lagoa is a marketer, working at ComparaJá, role as Performance Marketing Specialist, in the team Costumer Acquisiton. Her area was not always marketing, she graduated in Digital Games and Multimedia and took a Master's Degree in Communication (Mass Media, TV, radio and journal). As worked in SEO, Global Digital Marketing and PPC marketing for over 4 years. She Started as a copywriter, email marketing and digital marketing affiliation. She has continuously developed herself further into the direction of PPC Expertise. Over the last years, she has worked in companies and agencies as a ppc campaign manager, worked as Google Ads Specialist at Securitas Direct (leading Alarm Company Internationally, more than 17 countries) managing the entire Google structure (search, discovery, display, youtube, performance max) of the all Company in Portugal Territory. Now Ana Lagoa are working at ComparaJa managing some sectors on all plataforms. Ana Lagoa is a firm believer in performance marketing, for her all digital marketing channels have to be united to get the best of the business.


Robert Lai is the Founder of Kaliber Performance Marketing based in Singapore. Prior to starting this own agency, Robert has acquired over $400M USD in performance marketing experience was an Award-Winning Consultant at Google New York that consulted the top US marketing agencies and also worked at the top 2 performance marketing agencies as a lead on enterprise clientele such as Samsung, Air New Zealand and Woolworths Group.

LOUIE LUI | Head of Digital & Marketing | PHS Hairscience

You may recognise Louie as the speaker of Hubspot's Advanced Lead Gen seminar. Louie inspires and leads businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennials and gen z consumers. Being in performance marketing with a diverse background across industries, he finds himself loving the start up space. He thrives on the freedom to be creative and agile, and has led multiple start-ups to soaring success, even tiding some through the covid pandemic with agility in strategy. He is currently the Head of Digital and Marketing at PHS Hair Science. With a strong performance marketing foundation, Louie enjoys nothing more than hanging out with fellow marketers who work on success metrics that has business impact. It's easy to spot him - his fashion accessory is a beer on his hand.

Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS |

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

LinkedIn profile

Katie Maerten | Head of SEO | Penguin Random House

Katie Maerten is an SEO professional with over 5 years of experience in the digital marketing industry and has been working both agency side and in-house for a variety of industries including automotive entertainment, luxury retail, publishing, and ecommerce. With a keen eye for detail and a passion for staying up-to-date with the latest industry trends, her focus is to improve websites through a combination of technical and content enhancements, as well as effective SEO strategies. Katie originates from Germany but is now based in London, where she has gained experience collaborating with businesses from various parts of the world, bringing a global perspective to her work, she has developed a unique perspective and skill set that allows her to approach challenges from multiple angles.


With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.

Krzysztof Marzec | CEO | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Rob May | V.P Search & Digital Marketing | Creative TRND 

Rob is the V.P Search & Digital at Creative TRND. He's a seasoned marketing executive with an impressive track record of consistently driving exceptional results for clients. With 25 years of experience in the SEO/SEM industry, Rob has built a reputation for developing innovative strategies that combine search engine optimization (SEO), search engine marketing (SEM), content strategy, social media and digital marketing tactics to create comprehensive and results-driven solutions for businesses of all sizes. Prior to joining CreativeTRND, Rob held leadership positions in various prestigious marketing agencies and consulting roles with global brands, where he honed his skills in SEO, content marketing, digital strategy, project management, market research, and brand marketing. Rob is highly skilled in leveraging data and analytics to identify opportunities for growth, improve return on investment (ROI), and create lasting brand awareness. Adept at leading cross functional multidisciplinary teams, Rob has a keen eye for talent and is dedicated to fostering a culture of collaboration, innovation, and continuous improvement. His ability to translate complex marketing concepts into actionable insights has made him a sought-after leader in the industry.

Justin McKinney | Director of SEO | Aspiration

Justin McKinney is a growth marketer working with brands to build & scale sustainable organic growth strategies. In a decade of marketing experience on both the brand and agency-side, he’s helped brands like Adobe, The Home Depot, & NBCUniversal bring their SEO & content marketing efforts to the next level. Currently, Justin works as the Director of SEO for Aspiration; before that, Justin led the award-winning SEO team at Wpromote.

Dolores McLaren | HEAD OF SEO CBU | Vodafone UK

Dolores is a highly experienced and knowledgeable professional in the field of Digital marketing. With 20 years of experience in the industry and a specific focus on SEO, CRO, and UX for the past 12 years. As the Head of SEO at Vodafone, she is responsible for overseeing the company's SEO strategy and managing both internal team members and external partners. Dolores has a strong track record of delivering results and maximizing ROI for clients, as demonstrated by her previous roles at Publicis Media and Reprise. Her passion for technology and innovation drives her to continuously improve her digital and coding skills. She has a Bachelor's degree in Computer Science.

Jason Meininger | Technical SEO Manager | Stepstone Group

Jason has been online since before browsers had graphics, with a tech career spanning design, front-end web development, marketing, and project management in both enterprise and startup environments. He is a core part of the SEO programme at the Stepstone Group, supporting SEO initiatives across the EMEA portfolio of online recruitment classified sites, with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement. He is also a regular contributor to the UK and MENA Search Awards judging panels.

Elaine Miller | Global Operations Manager | Tribe Global

Elaine is the Global Operations Manager at Tribe Global, a leading network of award-winning communications agencies in more than 100 cities around the world. Elaine has been supporting the growth of the network and championing independent agencies and businesses for more than five years. In her current role she enjoys managing the TribeOpen global event series and has welcomed speakers including Dolce & Gabbana, TikTok, Dyson, the former Head of the Spanish Secret Service and many more to Tribe events.

Rumyana Miteva | Head of Search | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Abdelaziz Mohammed | Head of Marketing | D360 Bank

Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Souq.com. Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar. Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.

Luke Monaghan | Senior Manager, Global SEO | lululemon

Luke Monaghan is the Senior Manager of Global SEO for global athleisure brand, lululemon, where he is responsible for helping to drive their organic strategy in the North American market. Having worked agency-side for over 7 years, Luke comes with a wealth of director-level experience from working with many globally recognized brands, leading strategies and solutions across many areas from Technical SEO through to Content Marketing.

Alex Natthaphon Kanjarnavoranun | VP / Lead, Digital Campaign Planning & Execution Manager | Siam Commercial Bank of Thailand

Alex is a highly experienced digital marketer in paid and owned media channels, a content marketer, and SEO expert since 2008. He is a founder of ABACTODAY which is an ed-tech with an online community and e-learning platform for students. He was head of SEO at Lazada Thailand which was one of the largest E-commerce Unicorn in Thailand and South East Asia, before stepping up to SEO Lead position as the first marketing person in Traveloka, another Unicorn in South East Asia and had shown highly successful macro and micro-influencers strategies and proven result in SEO and Social Medias. He also led paid media channels in Thailand and Vietnam for Flight product which is undoubtedly highly competitive in the market. Not only online marketing, but he was also AVP Head of Marketing at Robinson Online under Central Group which led the omnichannel marketing team from digital campaign execution to offline marketing in Robinson department stores, which has 44 branches in Thailand, considered to be the most coverage department stores in Thailand. Currently, he is VP / Lead in Digital Campaign Planning & Execution Manager at SCB bank, focusing on digital banking and transformation under SCBx's vision, which is one of the largest digital tech-savvy public companies or banks in South East Asia. Moreover, he usually provides free public speaking about SEO, digital marketing, and any general topic.

Dina Okeil Taha | SEO Manager | Majied Al Futaim- Carrefour Egypt

Dina Taha has been in the Marketing industry for 20+ years, with a background in both Offline and Online marketing in the MENA region covering different industries like Pharmaceuticals, Education, Retail and finally E-Commerce, Dina is the SEO Manager for Carrefour Egypt one of the biggest retail players in Middle East (Majed Al Futtaim). Dina’s role is to leverage both SEO and ASO activities for Carrefour’s Online presence in terms of website and mobile application. She is a big advocate for data-led decisions and loves digging through numbers. Her regional roles allowed her to get the essence of different markets in Middle East & North Africa. Dina has a passion for training too; she has a number of guided SEO courses on Coursera. Dina believes in continuous learning and stretching her capabilities, so she pursued study MIBA (Major: International Marketing) and graduated from ESLSCA -Paris. In her time off she loves traveling & exploring different cultures and doing adventure activities.


Aline is a Head of PPC at ComeOn Group, leading Search Engine Marketing strategies for the European & North American markets. Her experience covers performance marketing across various digital channels and expertise in data, content and customer-focused strategies. Aline spent 7 years in Asia, where she worked as head of marketing, from both agency and client sides. In 2019, she moved to Europe, currently working in the gambling industry and delivering multi-language PPC strategies for global casino brands.


Anna is a digital marketer with fifteen years of experience in competitive segments like technology, gaming and retail. Having lived in the Netherlands and Sweden, Anna is currently based in Portugal and works as Senior Team Lead Marketing at one of the fastest-growing ecommerce start-ups in Europe Emma - The Sleep Company. In this role she is focused on growing the company's business through omni-channel marketing strategy, in which search is the core traffic and revenue source.

Andor Palau | International SEO Consultant | ANDORPALAU.COM

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Giulia Panozzo | Senior Manager, Search Marketing | StockX

Giulia is a Senior Manager of Search Marketing at StockX, where she focuses on technical SEO and international strategy. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia. She leveraged her background in Neuroscience research to guide SEO tests and drive customer acquisition informed by cognitive patterns and bias. Giulia is a speaker at international industry events, where she delivers talks about neuromarketing and data analytics for search.

Akvile Pareigyte | Head of Digital Consulting | VOLTLAB

Tiago Perdigão | CEO | FRACTAL MIND

Tiago is an experienced Manager with +25 years of experience in the areas of marketing, sales and retail, having worked in companies such as adidas, Jeronimo Martins, Sonae and FNAC. He has worked for adidas in several Marketing roles in Europe and the MENA, where he received many media, activation and retail awards. He also as been part of several jury panels in marketing awards events on the region. Always pioneering in the use of new technologies to the business world, he took on gamification as his latest challenge in 2017, currently leading Gamification startups in both Portugal and the UK. He achieved is Bachelors in Management in Portugal, followed by an MBA with Marketing focus in the UK. More recently he concluded a Post-Graduation Diploma in Retail Management and another in Arts Markets and Collections. He is also a long time Member of the CIM (MCIM) and (believe it or not!) a Chartered Accountant.

Kaylee Peterson | Head of SEO | We Buy Any Home

Kaylee Peterson is the Head of SEO for We Buy Any Home, Sold.CO.UK, and Proffered. She has a background in digital marketing, PR, and operations both in-house and agency. She specializes in content SEO and customer relationship management and is passionate about user experience. American-born, Kaylee holds a B.S. in Public Relations from Kent State University, and an MBA from Richmond University in London.


Arun Pillai serves as an engineering manager in Coinbase's Growth team, where he leads engineering teams dedicated to improving customer acquisition through SEO and customer engagement. With extensive knowledge in utilizing AI and ML for problem-solving in this area, he has accumulated over 20 years of experience in the Technology Industry. Before joining Coinbase, he spent eight years working with Amazon.com, primarily in their Prime Video customer engagement technology division. There, he contributed significantly to customer engagement by utilizing a patented computer vision-based process to generate short videos.

Plamen Popov | Head of SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Janna Pugh | SEO Manager | Vintage King Audio

Janna Pugh is a SEO Manager with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.'

Hannah Rampton | Freelance SEO Consultant

Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.


Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”. .

Heba Said | International SEO Consultant, Independent

I am an international SEO Specialist and consultant. Been working in SEO for 7+ years. Mostly remotely in-house for big companies including (Canva). I am Egypt based. I mainly work in English, but my mother tongue is Arabic. It helped me when clients are looking to expand to the Arab region. Succeeding in increasing my clients’ organic traffic, as I increased one of my project’s organic traffic by 1000% in three years, now we are getting 46K organic sessions per month when they used to get only 4K. I am a speaker at VirtuaCon, TurnDigi, and NigeriaSEO where I talked about “Content Reoptimization”, and “Internal Linking”. I am part of the International SEO experts who contributed to volume 1 of the International SEO e-book 2023 from Oncrawl by the amazing Danielle Escaro.


I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.

David Sayce | SEO consultant

David Sayce is a highly accomplished digital marketing and SEO consultant with over two decades of experience in the industry, starting back in 1996. He is the founder of Paper Gecko, a UK-based digital marketing consultancy that specialises in strategy, transformation and technical SEO, helping businesses across the globe to increase their online presence and attract more customers, as well as building and improving their digital teams. Key industry focus is within Professional Services firms such as Financial Services, legal and Accountancy. David also has extensive experience working with clients such as npower (energy), Barratt Developments (construction), Hagemeyer (international B2B & MRO), Windsor Newton/Colart (Art Supplies Retailer). David's expertise in SEO and digital marketing has been recognised by some of the biggest names in the industry. He has been a speaker at numerous conferences and events, including Technology for Marketing and International Search Summit and SMX London, where he has shared his insights and strategies for achieving success in the world of digital marketing. As a judge for the Global Search Awards, David leverages his wealth of experience to identify and recognise the best and brightest in the digital marketing and SEO industry. He is a true thought leader and expert in his field, and his contributions continue to shape the future of the industry.

LinkedIn profile

Kristine Schachinger | CEO and founder | Sites Without Walls

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.

Eli Schwartz | Growth Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Ciara Serrano Temprado | SEO CONSULTANT

After graduating from Journalism, Ciara changed her warm hometown, Barcelona, for the vibrant and underground Berlin more than 10 years ago. During this time in the German capital, she has been the SEO expert in different companies in a big range of industries such as travel, ecommerce, music and cars. Her roles have usually involved leading other SEOs and Marketing experts, as well as expanding her knowledge and expertise in other online marketing channels. Currently she is working as an SEO Consultant for small startups that are just getting started.

Sabiha Shakil | Global Marketing Consultant |

Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.

LinkedIn profile

Natalie Slater | SEO Consulant

Natalie Mott has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.


Laura is a link building and outreach specialist, who has a deep-rooted love for building links and brands. With over five years’ experience as a technical link builder and over a decade as a writer and editor, Laura knows a thing or two about great content in the search space. Link building to product pages is her speciality, and she has had the pleasure of leading outreach strategy for huge megastars, disruptor startups and everyday brands with a story to tell. Laura is the current Outreach Manager at cloud software company, Sage, leading their global offsite strategy.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

Jack Sperry | Leading SEO across Europe | Samsung

Jack is an SEO leader with over 10 years of progressive experience from Fortune 100 to startup companies. B2C and B2B experience across telecommunications, retail, technology and professional services. Demonstrated success in digital strategy, driving commercial performance, managing teams and developing talent

Olga Szoke | Head of SEO | OYO Vacation Homes 

Olga is currently heading up the SEO department at a leading German holiday accommodation marketplace Traum-Ferienwohnungen (which is part of OYO Vacation Homes). She has started his online career back in 2010 and in her free time, she is an independent international SEO consultant based in Berlin, Germany. Having worked both agency and client side for enterprise and early-stage start-up clients she has experience from all sides of the SEO Spectrum. Olga’s core expertise is strategic SEO, technical SEO and internationalization. With 5 years of people management experience, she has made the transition from managing a small team of SEO specialists at Cheapflights Media to taking over the leadership of a larger team of multiple specialisms at Wimdu in 2015.

Alex Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.


Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.


James Thompson has over 7 years' SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.

Brian Thornton | Paid Media Operations Manager Europe | Electrolux Group

Mohammad Urfi | Head of SEO | Coursetakers

Urfi Ansari is a seasoned digital marketing professional with over 10 years of experience in the field of search engine optimization (SEO). Currently serving as the Head of SEO at Coursetakers.com and Coursetakers.ae, Urfi is responsible for driving organic traffic and revenue growth for both brands. With a deep understanding of SEO best practices and a passion for staying up-to-date with the latest industry trends, Urfi has successfully executed numerous successful SEO campaigns throughout his career. Urfi's commitment to results-driven strategies and a data-focused approach has helped him establish himself as a respected leader in the digital marketing community. He regularly shares his insights and knowledge through speaking engagements, industry publications, and social media. In addition to his impressive career in digital marketing, Urfi is also known for his contributions to the wider industry community. He is passionate about mentoring aspiring SEO professionals and is actively involved in promoting the growth and development of the digital marketing industry in the MENA region.

Juliette van Rooyen | VR Squared | VR Squared

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.


Polly is the UNRVLD’s head of experience optimisation. She works with SEOs, performance marketers, data analytics, designers, and technical developers. Polly works on experience optimisation strategies and solutions for major brands in sectors including financial services, retail & leisure, higher education, manufacturing, professional services, sport, utilities, property and more. She is also a conference speaker. Brands Polly has worked closely with include Royal Canin, Mars, Teva, Roquette, London Metal Exchange, Biffa, SMEG, New Era Caps, Southampton FC, The FA, The R&A, Euroleague Basketball, Marsh Commercial, DWF, Carter Jonas, Barratt Homes, Persimmon Homes, Crest Nicholson, WhatHouse, Countryside Properties, McCarthy Stone, Leeds Beckett University, University of Essex, University of Birmingham, Southampton University and University of Hull.

Gerry White | Head of SEO | Riverside.fm

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.

Michelle Wilding-Baker | Head of Digital & Customer Engagement | Everyone TV

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce, publishing and TV industries. Now leading the multi-faceted (B2C/B2B) digital marketing, eCommerce, CRM and editorial remit at Everyone TV and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019; again winning ‘Best In-House eCommerce Team’ for Freesat in 2022. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Rob Woods | Senior Director, SEO | Essilor Digital

Rob is an SEO with over 20 years of experience. He spent 13 years in-house in both e-commerce and publishing, has been an SEO consultant for 8 years, and is currently Senior Director, SEO for Essilor Digital. Rob has spoken at numerous marketing events including State of Search, Pubcon, SMX Advanced, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books from O'Reilly "Social eCommerce" and "The Art of SEO".

Murat Yatağan | SEO Consultant

Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is an advisor that provides strategic counselling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google

Philippe Yonnet | CEO & CO-FOUNDER | NEPER

Philippe Yonnet is the founder and CEO of Neper, an International SEO Agency. Philippe is a former CTO and has always been passionate about Information Retrieval. He's a renowned SEO expert. He has been advising companies and brands for more than twenty years, either in agencies or in house. In 2012, he founded Search Foresight (now Peak Ace), one of the most prominent search marketing agencies in France, which he managed for 7 years. He is also the founder of the two most important search events in France: SEO Camp'us (launched in 2009) and Search Y (launched in 2019). He was the first president of the SEO Camp association, a position in which he was re-elected four times by the French SEO community. Philippe is also an experienced speaker and trainer.

Carbo Yu | Regional Executive Director | Sinclair

A seasoned PR professional in Asia Pacific, Carbo drives integrated communications and storytelling strategy across the Sinclair portfolio regionally, and has a stellar record of directing communications for consumer brands and corporates across industry and sector. Seeing herself as a partner to brands, Carbo’s priority lies in enabling them to achieve and exceed their business goals through her sharp insights and quick thinking, qualities which saw her named Campaign Asia’s Women to Watch Asia Pacific in 2022 and PR Professional of the Year (Agency) by PR Awards Asia in 2021. Carbo currently serves as the Chairperson at PRHK.

LinkedIn profile

Julia-Carolin Zeng | SEO Consultant | Charlie on the Move Ltd

Julia started her career in SEO 5 years ago in the online gambling industry working for an affiliate company. She has since worked in different industries and is a freelance SEO consultant since 2019. She specialises in international SEO and works mostly with B2B SaaS companies in Europe and the US. Her educational background is in linguistics and cultural anthropology, and she can communicate in French, Spanish and Italian, in addition to her mother tongue German. Julia is usually based in London, but she loves travelling and the digital nomad lifestyle.

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