The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.
From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.
Judges’ Top Tips Previous Judges
We Are Search Awards Ambassadors
Our Ambassadors are; Michael Bonfils, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:
Michael Bonfils
Global Managing Director Intl Media Management Corp (SEM International) 
Twitter | LinkedIn
Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services. Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others. Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.
Roberto Croci
Managing Director Microsoft for Startups MEA 
Twitter | LinkedIn
Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth. As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales. He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning. He has specialized in leadership development as a Harvard Business School graduate and has a proven track-record of creating successful teams and growing businesses in unpredictable environments. He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.
Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.
Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.
Judges
Nur Anasta Rahmat | Founder & CEO | WeaReGroup
Nur Anasta Rahmat (Anas) is a serial SEO practitioner with over 14-years’ experience. Starting his early career at GroupM (WPP Company) to built Search Division in Indonesia. He has wide experience in Search Marketing for multi industries such as Banking, Telco, Insurance, FMCG, and many others, he combining Growth Hacking Methods to enhance his strategy for the clients and consulting several Start-ups such as Nonton.com, Online-Pajak.com, and Acer Indonesia Currently, he founded a Digital Marketing Agency WeaReGroup which consists of WeaReSEO for Search marketing and WeaReSMM for Social Media as Chief Executive Officer He is also building iklanmu.id, start-ups for Advertising Hub as Chief Marketing Officer
Dawn Anderson | Founder | Bertey Ltd
Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute.
Jim Banks | CEO | Spades Media | @
Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.
Lyndon Barnett | Senior Digital Content and SEO Manager | Vodafone
As the Senior Digital Content and SEO Manager at Vodafone Australia, Lyndon uses digital content strategically to drive quality organic traffic and online conversion. When not optimising websites, he enjoys travelling and has explored more than 75 countries so far.
Matt Beswick | Co-Founder | Aira
Matt is the co-founder of Aira, one of the UK's leading agencies, has worked in Search Marketing for over a decade, and is a regular speaker at some of the industry's most renowned conferences. A technical marketer at heart, his expertise lies in SEO and Paid Media, and can be regularly heard asking Aira's PR team stupid questions that he should really know the answer to by now. He also likes bourbon
Sean Butcher | Agency Culture Consultant & Founder | Reflect Consultancy
As Founder of Reflect Consultancy, Sean combines his previous experience as an SEO with his passion and experience developing people to help marketing agencies build fantastic places to work. Working with agency leaders, people teams and line managers, he builds comprehensive people strategies and learning and development programmes, with the aim of creating teams that are intrinsically motivated and highly engaged. Sean is a qualified Coach and Mentor, HR professional, and Mental Health First Aider.
Montserrat Cano | Digital Marketing, eCommerce and Project Management Consultant
Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.
Ellie England | Commercial Director | Microsoft
Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.
Hassan Essam | Founder | Abydos SEO | @
Hassan Essam (Arabic: حسن عصام; born 27 Aug 1996) is an Entrepreneur, Business Developer, SEO Consultant & instructor, Egyptian Writer, Author, and CEO of Hassan Essam Project Management since 2019 and is the first Egyptian to receive the position of a jury member at the Global Search Awards and MENA Search Awards. Hassan Essam is one of the famous names of marketing creativity, business development, and growth. Unlike being the youngest successful advertising producer and writer, he is also a famous author. His books make him a famous face. In recent years, his fame has significantly been on the scene.
Amanda Farley | VP of Growth | Aimclear
Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.
Gianluca Fiorelli | Senior Strategic and International SEO Consultant | IloveSEO.net | @gfiorelli1
Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon
Wilhemina Gibertson-Davis | SEO Specialist
Wilhemina is a SEO Specialist who has worked within digital marketing for 3+ years. She specialises in technical SEO & is also the Co-founder & operations manager for B-DigitalUK.
Luis Navarrete Gomez | Global Head of Digital Marketing, Sr. Director | Liberty Latin America
Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.
Richard Gregory | Co-Founder | Agency NXD
Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.
Neil Hardy | Digital Director | Shearings Holiday
Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil
Dr Aleksej Heinze | Associate Professor | KEDGE Business School
His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.
Ana Hernandez | General Manager | LoveToKnow Media
Ana Hernández has been working in the digital publishing industry for over a decade. The first few years, she jumped between the ancient realm of monastery libraries where she researched medieval manuscripts for her PhD, and the modern world of SEO and web content. After finishing her dissertation, she became the Senior Content Manager at SeeTheWorld, leading its content, SEO, social media, and growth projects. Ana currently oversees the strategy and operations of WordFinder, one of the products at LoveToKnow Media. Before being promoted to this role, she was the SEO and Content Marketing Specialist on the same team she now leads.
Veronika Höller | Global Senior SEO Manager | CompuGroup Medical | @
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
Rob Hughes | Founder | Whitemouse
Rob Hughes founded his specialist SEO agency WhiteMouse in 2016, working with e-commerce businesses of all shapes and sizes, from start-ups to Fortune 500 multinationals. Prior to starting up his own agency Rob has held leading roles within Sage and N.Brown digital teams, as well as providing digital marketing and SEO strategy for various agencies, providing him over 11 years experience in the SEO field — all of which came after choosing to leave his aeronautical engineering past (nice humble brag). With his extensive experience both agency and client side, Rob & WhiteMouse are in the rare position to say they have seen both sides of the coin and use their engineering passion to break down barriers and solve the real-problems that internal teams face.
Motoko Hunt | Search Marketing Consultant | AJPR
Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ. She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.
Alan K'necht | Independant SEO/SEM, Social Media & Digitial Analytics Consultant | K'nechtology Inc | @
Alan K'necht started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolve into Social Media. Over 20 plus years he’s provided consulting services ranging from web development, analytics, search markeing/SEO and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses. Through analytics, Alan has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. At present he operates his consulting company K'nechtology Inc.
Lada Kalashnikova | Head of SEO | COPYBET UK LTD
Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.
Jaaved Khatree | Head of Digital | PPMG
Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 15+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, The Property Finder Group (MENA) as well as hundreds of small businesses from around the world. He is currently the Head of Digital at PPMG, a diverse media group operating across a multitude of vertical sectors such as Content, Brand, Design, Digital Development, Ecommerce, FinTech, EdTech and FitTech. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search.
Andy Kindsey | Founder | SEOAndy | @
Andy has over 15 years experience in SEO, working across almost every industry from Finance to Retail and from Publishing to Adult, as well as working across projects of all scales from Startups to Global Corporations. Andy is known for his highly data-led approach to SEO, an approach which ensures maximum results for clients and a great experience for users. You can follow Andy on twitter @andykinsey or get in touch via https://www.seoandy.com
Judith Lewis | Decabbit Consulting | Founder & CEO
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS | @trondlyngbo
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
Krzysztof Marzec | CEO | Deva Group
CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.
Jason Meininger | Technical SEO Manager | Totaljobs Group|Stepstone Atlantic
Jason has been online since before browsers had graphics, and a 20+ year career in both enterprise and startup environments spans web design, development, marketing, and project management. For well over a decade he has been a core part of the SEO programme at Totaljobs Group (now part of StepStone Atlantic), supporting both on-and off-site SEO initiatives with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement across a transcontinental portfolio of online recruitment classified sites. Also a MENA Search Awards judge, he is an avid traveller, a competitive archer, and maintains a parallel career in London as a theatrical producer and lighting designer.
Rumyana Miteva | Head of Search | Secret Escapes
Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.
Abdelaziz Mohammed | Head of Marketing | D360 Bank
Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Souq.com. Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar. Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.
Luke Monaghan | Senior Manager, Global SEO | lululemon
Luke Monaghan is the Senior Manager of Global SEO for global athleisure brand, lululemon, where he is responsible for helping to drive their organic strategy in the North American market. Having worked agency-side for over 7 years, Luke comes with a wealth of director-level experience from working with many globally recognized brands, leading strategies and solutions across many areas from Technical SEO through to Content Marketing.
Alex Natthaphon Kanjarnavoranun | VP / Lead, Digital Campaign Planning & Execution Manager | Siam Commercial Bank of Thailand
Alex is a highly experienced digital marketer in paid and owned media channels, a content marketer, and SEO expert since 2008. He is a founder of ABACTODAY which is an ed-tech with an online community and e-learning platform for students. He was head of SEO at Lazada Thailand which was one of the largest E-commerce Unicorn in Thailand and South East Asia, before stepping up to SEO Lead position as the first marketing person in Traveloka, another Unicorn in South East Asia and had shown highly successful macro and micro-influencers strategies and proven result in SEO and Social Medias. He also led paid media channels in Thailand and Vietnam for Flight product which is undoubtedly highly competitive in the market. Not only online marketing, but he was also AVP Head of Marketing at Robinson Online under Central Group which led the omnichannel marketing team from digital campaign execution to offline marketing in Robinson department stores, which has 44 branches in Thailand, considered to be the most coverage department stores in Thailand. Currently, he is VP / Lead in Digital Campaign Planning & Execution Manager at SCB bank, focusing on digital banking and transformation under SCBx's vision, which is one of the largest digital tech-savvy public companies or banks in South East Asia. Moreover, he usually provides free public speaking about SEO, digital marketing, and any general topic.
Rejoice Ojiaku | SEO & Content Strategist | Feedia LTD
Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.
Dina Okeil Taha | SEO Manager | Majied Al Futaim- Carrefour Egypt
Dina Taha has been in the Marketing industry for 20+ years, with a background in both Offline and Online marketing in the MENA region covering different industries like Pharmaceuticals, Education, Retail and finally E-Commerce, Dina is the SEO Manager for Carrefour Egypt one of the biggest retail players in Middle East (Majed Al Futtaim). Dina’s role is to leverage both SEO and ASO activities for Carrefour’s Online presence in terms of website and mobile application. She is a big advocate for data-led decisions and loves digging through numbers. Her regional roles allowed her to get the essence of different markets in Middle East & North Africa. Dina has a passion for training too; she has a number of guided SEO courses on Coursera. Dina believes in continuous learning and stretching her capabilities, so she pursued study MIBA (Major: International Marketing) and graduated from ESLSCA -Paris. In her time off she loves traveling & exploring different cultures and doing adventure activities.
Anna Oshkalo | SENIOR TEAM LEAD MARKETING | EMMA - THE SLEEP COMPANY
Anna is a digital marketer with fifteen years of experience in competitive segments like technology, gaming and retail. Having lived in the Netherlands and Sweden, Anna is currently based in Portugal and works as Senior Team Lead Marketing at one of the fastest-growing ecommerce start-ups in Europe Emma - The Sleep Company. In this role she is focused on growing the company's business through omni-channel marketing strategy, in which search is the core traffic and revenue source.
Andor Palau | International SEO Consultant | ANDORPALAU.COM
Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO
Pankaj Pilaniwala | Product Manager | Google
Pankaj is a Product Manager at Google. He is a tech enthusiast, product leader and coach. He has over a decade's experience in the tech industry and has built and launched some critical and successful products worldwide. His recent creation at Google will intersect with the developer's experience on Play Store and how they quickly integrate with the Commerce Platform. In his role as a Product Manager at Google, Pankaj is responsible for the development and launch of products that are both technically advanced and user-friendly. His strong background in technology helps him make informed decisions when it comes to product design and development. His understanding of the developer's experience on the Play Store enables him to quickly integrate products with the Google Commerce Platform. Pankaj's passion for technology platforms drives him to create products that are user-friendly and feature-rich. Through his hard work and dedication, he has managed to build a reputation as an expert in product management. With his experience, Pankaj is constantly working with teams at Google to ensure the success of their product launches. Pankaj is also an active coach and mentor, offering advice to new product managers starting out in their careers. He believes in giving back to the community through speaking engagements and mentorship events. His enthusiasm for the tech industry has made him one of the most sought-after speakers among tech professionals around the world. For Pankaj, creating and launching successful products are not just his work but also a passion. As he continues to push the boundaries of product development, Pankaj’s goal is to bring innovative and user-centric products to life that have an impact on people's lives. With his eye for detail and problem-solving skills, we can expect great things from Pankaj in the future. He is truly an inspiring innovator who is making waves in the tech industry. With his passion for technology and dedication to innovation, Pankaj has established himself as an authority on product development. As he continues to craft world-class products, we can look forward to Pankaj’s impact on the tech industry for years to come.
Plamen Popov | Head of SEO | Acronis Global
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Polly Pospelova | Delete | Head of Search
Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.
Bob Rains | SEO Executive & Growth Marketing Strategist | @bobrains
At this point, to keep this bio brief, it would make more sense to list the companies Bob hasn’t worked for and dramatically impacted. A trusted and experienced voice in SEO, Internet Marketing and Google advertising, Bob’s inane curiosity and switch flipping leads him to constantly seek new ways of doing the same old work, but in ways that satisfy both him and the client. After amassing enough airline points to get to the Moon and back (with a sweet bucket of conference lanyards,) Bob is currently running a successful consulting business from a log home on an island off the coast of Vancouver His Greatest Hits are handily located on LinkedIn
Hannah Rampton | Freelance SEO Consultant
Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.
Ric Rodriguez | Director Of Strategic Projects | Vashi
Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.
Kristine Schachinger | CEO and founder | Sites Without Walls
Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.
Eli Schwartz | Growth Consultant
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.
Sabiha Shakil | Global Marketing Consultant | @SabihaShakil
Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.
Aleyda Solis | International SEO Consultant | Orainti
Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.
Jack Sperry | Leading SEO across Europe | Samsung
Jack is an SEO leader with over 10 years of progressive experience from Fortune 100 to startup companies. B2C and B2B experience across telecommunications, retail, technology and professional services. Demonstrated success in digital strategy, driving commercial performance, managing teams and developing talent
James Thompson | SENIOR SEO CONSULTANT
James Thompson has over 7 years' SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.
Mohammad Urfi | Head of SEO | Coursetakers
Urfi Ansari is a seasoned digital marketing professional with over 10 years of experience in the field of search engine optimization (SEO). Currently serving as the Head of SEO at Coursetakers.com and Coursetakers.ae, Urfi is responsible for driving organic traffic and revenue growth for both brands. With a deep understanding of SEO best practices and a passion for staying up-to-date with the latest industry trends, Urfi has successfully executed numerous successful SEO campaigns throughout his career. Urfi's commitment to results-driven strategies and a data-focused approach has helped him establish himself as a respected leader in the digital marketing community. He regularly shares his insights and knowledge through speaking engagements, industry publications, and social media. In addition to his impressive career in digital marketing, Urfi is also known for his contributions to the wider industry community. He is passionate about mentoring aspiring SEO professionals and is actively involved in promoting the growth and development of the digital marketing industry in the MENA region.
Gerry White | Head of SEO | Riverside.fm
Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.
Murat Yatağan | SEO Consultant
Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is an advisor that provides strategic counselling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google
Carbo Yu | Regional Executive Director | Sinclair
A seasoned PR professional in Asia Pacific, Carbo drives integrated communications and storytelling strategy across the Sinclair portfolio regionally, and has a stellar record of directing communications for consumer brands and corporates across industry and sector. Seeing herself as a partner to brands, Carbo’s priority lies in enabling them to achieve and exceed their business goals through her sharp insights and quick thinking, qualities which saw her named Campaign Asia’s Women to Watch Asia Pacific in 2022 and PR Professional of the Year (Agency) by PR Awards Asia in 2021. Carbo currently serves as the Chairperson at PRHK.
Lukasz Zelezny | SEO Consultant | @
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk