Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges


 

We Are Search Awards Ambassadors

Our Ambassadors are; Michael Bonfils, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:  

Michael Bonfils

Global Managing Director Intl Media Management Corp (SEM International) Twitter | LinkedIn

Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services. Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others. Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.
 

Roberto Croci

Managing Director Microsoft for Startups MEA Twitter | LinkedIn

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth. As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales. He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning. He has specialized in leadership development as a Harvard Business School graduate and has a proven track-record of creating successful teams and growing businesses in unpredictable environments. He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.

Motoko Hunt

President, Int’l Search Marketing Consultant AJPR Twitter | LinkedIn

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.

Judith Lewis

Founder & CEO deCabbit Twitter | LinkedIn

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Lukasz Zelezny

SEO Consultant Website Twitter | LinkedIn

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

 


Judges

Rodolph Abi El Hessen | Digital Campaigns Manager | Ericsson

A dynamic and seasoned Digital Marketer with a talent for creating high impact strategies. Rodolph is currently the Digital Campaigns Manager at Ericsson, Market Area Middle East and Africa; with over 10 years in digital marketing, coupled with another 6 years in the information technology space. He is wild for optimization, both marketing activities for better reach and impact, as well as work environments to allow space for learning and growth. For the past 4 years, Rodolph has been at the forefront of innovation mentoring tech startups in the Middle East and advising on their marketing strategies.

LinkedIn profile

Jenny Abouobaia | Session Media | Head of SEO

Jenny's specialty within search falls in affiliate SEO, with years of expertise in both building and managing six-figure affiliate niche sites for clients worldwide, with a focus in the APAC region. Jenny is the current Head of SEO at Session Media. She is also an award-winning SEO Consultant, winning the MENA SEO Consultant of The Year 2021. Jenny is a strong advocate for women in SEO. She is an active member of multiple female-positive SEO communities including Women in Tech SEO and Sisters in SEO. Jenny is also a judge and accomplished speaker within the SEO community.

Nur Anasta Rahmat | Founder & CEO | WeaReGroup

Nur Anasta Rahmat (Anas) is a serial SEO practitioner with over 14-years’ experience. Starting his early career at GroupM (WPP Company) to built Search Division in Indonesia. He has wide experience in Search Marketing for multi industries such as Banking, Telco, Insurance, FMCG, and many others, he combining Growth Hacking Methods to enhance his strategy for the clients and consulting several Start-ups such as Nonton.com, Online-Pajak.com, and Acer Indonesia Currently, he founded a Digital Marketing Agency WeaReGroup which consists of WeaReSEO for Search marketing and WeaReSMM for Social Media as Chief Executive Officer He is also building iklanmu.id, start-ups for Advertising Hub as Chief Marketing Officer

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute.

Nick Andrews | Senior Digital Marketing Strategy Manager | Marks & Spencer

Nick Andrews is the Senior Search Manager for the UK's largest department store, Marks and Spencer (M&S). Nick currently manages all SEO activity at M&S and has previously held positions as both SEO Manager and PPC Manager at Debenhams and Head of SEO at 2 UK digital marketing agencies. With over a decade's experience in search marketing, Nick brings a wealth of experience to the Global Search Awards. Nick is a long-time supporter of the industry awards having sat on the European Search Awards judging panel for several years, along with the UK Search Awards.

LinkedIn profile

Seb Atkinson | UK Head of SEO | Nerdwallet

Seb Atkinson has been working in marketing for over a decade, transitioning into SEO in 2012. Seb has spent much of his career working agency-side, specialising in link building and technical SEO projects for UK and international businesses. In 2019, Seb was appointed Head of SEO at KnowYourMoney.co.uk, which became part of NerdWallet in 2020. NerdWallet provides consumers and businesses with useful tools and insights so they can make smart money moves.

Jim Banks | CEO | Spades Media |

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Dan Barker | Ecommerce, Digital Marketing, Analytics Consultant

Lyndon Barnett | Senior Digital Content and SEO Manager | Vodafone

As the Senior Digital Content and SEO Manager at Vodafone Australia, Lyndon uses digital content strategically to drive quality organic traffic and online conversion. When not optimising websites, he enjoys travelling and has explored more than 75 countries so far.

Matt Beswick | Co-Founder | Aira

Matt is the co-founder of Aira, one of the UK's leading agencies, has worked in Search Marketing for over a decade, and is a regular speaker at some of the industry's most renowned conferences. A technical marketer at heart, his expertise lies in SEO and Paid Media, and can be regularly heard asking Aira's PR team stupid questions that he should really know the answer to by now. He also likes bourbon

Carlotta Bonafini | SEO Product Owner | Vodafone.co.uk

Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Adriaan Boot | FOUNDER | IMPACTFUL

Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.

Montserrat Cano | Digital Marketing, eCommerce and Project Management Consultant

Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.

Shannon Cross | Senior Manager, Search & eCommerce | Nestlé Purina North America

Shannon is a proven leader in eCommerce Marketing, specializing in retail and brand search. She currently works in the CPG industry leading search and omni-channel marketing strategies for Nestle Purina Petcare in Canada, and consults for many of Nestle’s other brands at a global level. Throughout her 6+ years of experience, Shannon has managed digital marketing strategies for organizations of all sizes and in a variety of industries including law, healthcare, pet food, and real estate to name a few. She is a Lead Instructor at Brain Station in Toronto, educating the industry’s up and coming professionals in digital marketing, and has guest lectured at Fanshawe College and Western University. Shannon has previously been a judge for the Ontario Colleges Marketing Competition, and was a finalist in the Global AdWords Business Awards in 2015.

Philip Crothers | Head of SEO & Performance Content | Starcom Performics

Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Asaad Dookhy | SEO Lead | Unilever

Asaad is the SEO Lead in the Digital Ventures team at Unilever. Previous companies include; Amazon, Nissan and Decathlon. He is focussed on driving results and impact at large global companies.

Dhaval Doshi | Managing Director | Location Bank

Dhaval Doshi is a business leader with vast experience in digital marketing, e-commerce and entrepreneurship. Over his 16 year career span, he has worked closely with CXOs to influence key areas of business such as digital marketing, go-to-market strategy, business development and technology initiatives. Currently, he spearheads country operations in India as the MD of Location Bank. It is a SaaS platform that works with major brands such as McDonald's, Jaguar, Adidas, Domino's and leverages their location intelligence to grow their organic reach. In his spare time, he also advises multiple start-ups in SaaS, IT and e-commerce space. He is an avid speaker having delivered a TEDx talk, moderated engaging panel discussions at industry associations and has delivered compelling keynotes. Across his career span, he has also taught marketing strategy, leadership, digital marketing to students and executives in various institutes and organizations.

Michael Durey | Head of Digital, CRM & Data | Samsung Electronics

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM, Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful product launches the company has ever had.

Clare Dyckhoff | SEO Content Lead | MyTutor.co.uk

Clare has made it her mission to connect with users through content for over 8 years. Starting out in freelance journalism & PR, she is now the SEO Lead at the UK’s leading online tutoring platform, MyTutor. Clare joined the exhilarating world of in-house life after leading SEO content strategy, outreach, and copywriting at award-winning media agency Manning Gottlieb for some of the most well loved brands across 8 industries, for nearly five years. A keen presenter, she has spoken at the IAB on SEO and PR and gave a guest lecture on SEO and Fashion at the London College of Fashion. With an MA in Poetry, in pre-covid times, Clare ran London-based poetry nights for charity and content strategy for UN Women UK’s social channels. She is delighted to be joining the European Search Awards judging panel.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Hassan Essam | Founder | Abydos SEO |

Entrepreneur and founder of Quest Live, the first voluntary simulation of the Middle East labor market, an SEO Expert, and a Business Developer, I work alongside founders and executives on their business strategies, develop their projects and companies, go to the market and map the road to growth. I have been working as an SEO specialist since 2014, Managing hundreds of sites in many areas, including e-commerce sites, corporate websites, and other areas, I have established a new approach to planning backlink building plans and contributing to the dissemination of SEO learning methods by writing and publishing e-books that help and make it easier for beginners to learn SEO factors.

LinkedIn profile

Amanda Farley | VP of Growth | Aimclear

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.

Ed Fletcher | Founder | Avalon Digital Consulting Ltd

Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. He also delivered omni-channel content management solutions and as a Scaled Agile Program Consultant, coached leadership and technical teams as they move to Scaled Agile delivery. Ed’s most recent work was to define and setup a new Digital Analytics program for Penguin Books.

Wilhemina Gibertson-Davis | SEO Specialist

Wilhemina is a SEO Specialist who has worked within digital marketing for 3+ years. She specialises in technical SEO & is also the Co-founder & operations manager for B-DigitalUK.

Luis Navarrete Gomez | Global Head of Digital Marketing, Sr. Director | Liberty Latin America

Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

Paweł Gontarek | Freelance SEO

Pawel has been involved in the life of the SEO community for over 15 years. He graduated from the Warsaw University of Technology, Kozminski University and the University of Social Sciences and Humanities. As part of his work, which is also his great passion, he organizes numerous training sessions and consultations with SEO industry. Since 2010, he runs the SEO ZGRED blog, where he shares his knowledge in the field of SEO and SEM. He has worked and works for many companies, private and state institutions, small and big e-commerce sites especially as an external SEO consultant.

Richard Gregory | Co-founder | AgencyNXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Neil Hardy | Digital Director

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Bill Hartzer | SEO Consultant

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Jim Hedger | Creative Partner | Digital Alwayys Media Inc.

Jim Hedger is a writer, SEO, broadcaster, and an activist. Based in Toronto, Jim has worked as a SEO for the last two decades. In that time he has spoken at most major conferences, written for many of the major SEO trade journals, worked with countless clients, and tried to help other SEOs with their careers. Jim is cohost of the popular Webcology podcast featured at WebmasterRadio.FM, on iTunes, at iHeartRadio, and available at all fine podcasting distribution outlets near you.

Joakim Hedström | Team Leader SEO & Analytics | Bauhaus

Joakim is the Team Leader of SEO & Analytics at BAUHAUS and has years of experience within digital marketing, SEO and web analytics. In his current position he is responsible for BAUHAUS SEO strategy and data gathering processes. He has a proven track record of improving online traffic and making BAUHAUS.se one of the largest eCommerce sites in Sweden. He also have experience from other judging panels focusing on digital marketing

Dr Aleksej Heinze | Associate Professor | KEDGE Business School

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Rachel Heseltine | VP of Consumer Growth | Trader Interactive

Rachel Heseltine is the VP of Consumer Growth at Trader Interactive in Norfolk, VA. Her award winning team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Rachel has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Rachel taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Rachel was a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics in the "before times", and is hoping to get back to that when the world returns to a semblance of normality.

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

William Hollingworth | Senior SEO | Digital Marketing Consultant | Hollingworth Digital Consulting

William is an experienced digital marketer with 8 years of SEO, CRO and Web Management as main competence. Currently working as a freelancer on his own company. With clients such as FirstVet, McDonald’s and H&M. Previously responsible for Nordnet’s SEO and CRO in the Nordic countries. Before that he has worked as an consultant and Head of SEO. He has experience from most verticals and has as well experience from judging sessions and board member in digital marketing schools.

Navah Hopkins | Vice President of Strategic Marketing | Adzooma

Navah Hopkins is the VP of Strategic Marketing at Adzooma, a platform that makes managing your ad channels easy and fast. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Kristal Ireland | Digital Director and Speaker

Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Reyhaneh Jafari | SEO Expert | 365 Digital Consulting

Reyhaneh is an SEO expert with 3+ years experience with different companies who are hungry to learn and provides creative solutions to unique problems. She started her job with content strategy and continued her path to SEO. She is Skilled at technical optimization, on-page and off-page SEO, keyword research, project management, and content marketing funnel analysis. She has experiences in Google Ads and other digital marketing channels but her specialty is SEO. She tries to lead her life towards my interests and faces every challenge in this way while enjoying the whole path.

Jayesh Jain | SEO & ASO Account Manager | Alshaya Group

Jayesh is a knowledgeable SEO & ASO specialist for Alshaya Group in the MENA region. He has a wide array of digital experience having worked in both global brand agencies and client-side roles. He is a strategy-driven and passionate SEO & ASO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. He has been associated to improve organic visibility for the world's popular brands like H&M, Victoria’s Secret, Foot Locker, The Body Shop, Thomas Cook, Acer, Carrefour, etc. He started his career in India followed by Taiwan and now in the UAE. He lives and breathes all things SEO + ASO and is passionate about bridging collaboration between SEOs, Content team, and website developers. Jayesh has completed Bachelor’s in Mass Media and holds an MBA degree in Marketing.

LinkedIn profile

Alan K'necht | Public Speaker & Principle | K'nechtology Inc |

Alan K'necht started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolve into Social Media. Over 20 plus years he’s provided consulting services ranging from web development, analytics, search markeing/SEO and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses. Through analytics, Alan has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. At present he operates his consulting company K'nechtology Inc.

Lada Kalashnikova | Head of SEO | COPYBET UK LTD

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Richard Keenan-Heard | Director of Growth Delivery | Trainline |

Richard joined Trainline three years ago from GroupM agency Wavemaker where he spent five years working for global brands including GE Digital, GE Healthcare, Tiffany, Michelin, Johnson and Johnson and Pfizer. As a result, he has a diverse background in SEO and brings a wealth of experience to the judges’ panel. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Now boasting a breadth of talent and expertise across European train travel, the Trainline team continue to take on new, more complex challenges.

LinkedIn profile

Jaaved Khatree | Head of Digital | PPMG

Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 15+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, The Property Finder Group (MENA) as well as hundreds of small businesses from around the world. He is currently the Head of Digital at PPMG, a diverse media group operating across a multitude of vertical sectors such as Content, Brand, Design, Digital Development, Ecommerce, FinTech, EdTech and FitTech. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search.

Andy Kindsey | Founder | SEOAndy |

Andy has over 15 years experience in SEO, working across almost every industry from Finance to Retail and from Publishing to Adult, as well as working across projects of all scales from Startups to Global Corporations. Andy is known for his highly data-led approach to SEO, an approach which ensures maximum results for clients and a great experience for users. You can follow Andy on twitter @andykinsey or get in touch via https://www.seoandy.com

Sathyashankara Konila Bhat | SEO Manager | Ericsson

Sathyashankara is based in India and has 13+ years of SEO experience. He worked for different global brands including Ecommerce, Healthcare, Software and Telcom. Currently he is working as global SEO Manager for Ericsson, focusing on implementation of SEO best practices & organic traffic growth.

Erik Krogh | Head of Performance Marketing | DnB

Erik is the Head of Performance Marketing at DNB, one of the largest financial services groups in the Nordics. Together with the in-house performance marketing team, he manages the companies digital marketing activities across all channels. With his ten years of experience in digital marketing, from both agency and client-side, Erik has gained a lot of experience from verticals including retail, travel and finance

Karl Lillrud | Business Coach

Known as one of the world's TOP 30 Business Coaches 2022, TOP 30 Ecommerce and Online Business Growth experts, proven success record of generating 300% increased conversion. Karl Lillrud speaks and coaches on subjects that enable companies to get more out of the world of Digital Commerce. Top expert on Digital Commerce, future, innovation and leadership for business growth online. With an extensive experience from supporting Unicorn Start-ups to Fortune 500 companies like H&M, Spotify, Volvo, AstraZeneca and many more in multiple industries i.e. from Internet-based, E-Commerce, Retail, Cars, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more. Contact Karl if you are looking for a truly inspiring speaker or a top class mentor/coach.

LinkedIn profile

Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS |

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

LinkedIn profile

Krzysztof Marzec | CEO | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Rob May | V.P Search & Digital Marketing | Creative TRND 

Matt McGowan | Director | Snap

A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt most recently served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform.

Heba Medoukh | SEO Manager | Namshi.com

A highly passionate & enthusiastic SEO Expert playing a prominent role in driving huge e-commerce businesses growth and success. Heba highly believes in the power of SEO more than ever, as she has seen the industry constantly evolve & change especially in the past couple of years, which makes it harder to remain consistent without staying up to date & improving your strategy according to the new trends & competition. She has planned the overall SEO strategies including technical health, international & local SEO, keyword strategy, content marketing, backlink profile building as well as ASO for over 20 of the biggest online retailers in different markets mainly in the MENA region to boost user engagement & traffic. Throughout her years of experience, she managed to help multinational brands maximise their online visibility & conversions organically in a very aggressive & competitive industry & during challenging times where her involvement starts from the early pre-launching stages to reaching a stable position online & achieving the desired goals.

Jason Meininger | Technical SEO Manager | Totaljobs Group|Stepstone Atlantic

Jason has been online since before browsers had graphics, and a 20+ year career in both enterprise and startup environments spans web design, development, marketing, and project management. For well over a decade he has been a core part of the SEO programme at Totaljobs Group (now part of StepStone Atlantic), supporting both on-and off-site SEO initiatives with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement across a transcontinental portfolio of online recruitment classified sites. Also a MENA Search Awards judge, he is an avid traveller, a competitive archer, and maintains a parallel career in London as a theatrical producer and lighting designer.

Rumyana Miteva | Head of Search | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Paul Morris | Marketing Specialist

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.

Natalie Mott | SEO Consulant

Natalie Mott has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.

Xavier Naudeau | SEO Consultant

Xavier is a digital data-driven consultant who thrives on understanding consumers' behaviour to optimize their Search Journey through Digital. After ten years of combined experience between SEO, Web Analytics and Data, he now works within Business Intelligence at Philip Morris International to provide critical insights on consumer performance for smoke-free future campaigns.

Alexander Öqvist | SEO SPECIALIST

Alexander is an experienced SEO Specialist with broad experience within the digital marketing area. Alexander has over 10 years’ experience in SEO, SEM and Digital Marketing from some of the best-know performance marketing agencies in Sweden. He also has experience from in-house within e-commerce and finance. He also has experience from other judging panels within SEO and SEM across the Nordics.

Anna Oshkalo | Performance Marketing Lead | Ericsson

Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.

Andor Palau | International SEO Consultant | ANDORPALAU.COM

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Natale Panella | Head of Digital | Fusion5

Natale is a digital strategist and ad-tech professional with a proven track record of successful leadership and online strategy delivery in Europe and Middle East. He has managed a multi-vertical portfolio of 100+ companies in Google EMEA headquarters, where he advised clients on performance and international market entry strategies. Natale first moved to Middle East in 2015 to join Chain Reaction, to lead the SEM practice and to strength Google commercial partnership and product adoption. He then joined Fusion5, with the mandate to turn-around and transform the firm into a performance and data-led digital agency. At Fusion5, he oversees the digital presence of Retail, Automotive, Telco, OTT and Government clients in MENA, focusing on performance, branding, analytics, data visualization and automation.

Akvile Pareigyte | Head of Digital Consulting | VOLTLAB

Tomasz Pepa | Independent Google Ads and Analytics Specialist

Tomasz is a digital marketer with 16 years of experience in the broadly understood IT industry. Over the past few years, he has been working mainly as a freelancer, helping clients in achieving better results from Google Ads campaigns. During his career he has worked as a programmer, data warehouse engineer, IT project manager, trainer and data analyst. He particularly enjoys experimenting with data and resolving technical issues related to data collection.

Dan Petrovic | Managing Director | DEJAN

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

Plamen Popov | Head of SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Polly Pospelova | Delete | Head of Search

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Paweł Rabinek | GOOGLE ADS SPECIALIST

Paweł Rabinek is an internet marketing practitioner with 17 years of experience in the industry. He started his adventure with internet marketing as a webmaster, then a programmer, and then used these skills for SEO. Creator of the PlanetaSEO platform, aggregating industry content on internet marketing. Speaker at the SEO Festival and SemKRK conference. From 2010 as Head of SEO in one of the agencies. In 2013, he founded his own interactive agency Redseo, specializing in PPC campaigns (Google Ads, Allegro Ads, Microsoft Ads) and SEO. Enthusiast of building remote organizations.

Hannah Rampton | Freelance SEO Consultant

Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.

Bibi Raven | Founder | BibiBuzz

Bibi the Link Builder is the crazy founder over at Bibibuzz - where her link slinging Jedi pew-pew powerful backlinks at the websites of her splendid clients. She's infamously known for doling out world-saving link building advice, creative outreach training and expired dad jokes.

Michelle Robbins | Senior Director, Data & Analytics | Clearlink

For more than 20 years Michelle has lived at the intersection of technology, marketing, and data. She is an accomplished marketing, technology, and media professional with deep experience as an analyst, engineer, digital marketing, search and content strategist, editor and writer. At Clearlink, Michelle leads Consumer Brands' marketing data and analytics team, leveraging her deep technology and analysis experience to oversee the development of a holistic end-to-end reporting and analytics system and accelerate the organization's machine learning and statistical capabilities. A member of the digital marketing and search community since its beginnings in the late 90s, Michelle founded her own web development consultancy, worked agency-side at Aimclear, and spent 12 years at Third Door Media, serving as SVP, Content & Marketing Technology while also Editor in Chief for Search Engine Land, Marketing Land, and MarTech Today; and leading programming for the SMX events series. She is a frequent keynote speaker, webinar presenter, and podcast guest on topics spanning martech, data, product development, content strategy, and search marketing.

Jeremie Roblin | Head of Acquisition | Buymie

Jeremie has worked in digital marketing for the last 12 years, with a speciality in Search. After a few years agency side, he moved on to client side working for companies ranging from start ups to medium sized corporations. A techy at heart he's always trying to automate everything, from admin tasks to ad buying. Jeremie is currently Head of Acquisition at an early stage start up called Buymie, an Irish on demand grocery delivery company which is hoping to break into the UK soon. Prior to that, he was Head of Performance at Secret Escapes for almost 7 years.

Ric Rodriguez | Director Of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Farhaad Saleh | Head of Organic Performance | WorldFirst

Farhaad is the Head of Organic Performance at WorldFirst, previously he was the Head of SEO for Rightmove and Boohoo. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. His approach is to focus on holistic growth leveraging all marketing channels, not just organic. The best strategies are always the simple ones executed well.

Kristine Schachinger | CEO and founder | Sites Without Walls

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.

Eli Schwartz | Growth Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Bill Scully | DIGITAL MARKETING AND SEARCH STRATEGY | Digital Marketing Fuel

Bill Scully has over 15 years of consulting, speaking, and real-life business experience driving qualified web traffic, and getting visitors to take action. Bill has served as a Director of Digital Marketing and SEO Expert for Siemens AG, and as Director for Center of Excellence Digital Marketing for Draeger Medical. Bill has been speaking at search conferences since 2008 and received the Conductor Searchlight Innovative Implementation Award. For the last 6 years he has been helping enterprise and international companies providing web strategies, technical SEO and HREFLANG implementation to significantly improving web presence, generate valuable traffic and improve internet leads as the owner and SEO strategist at Digital Marketing Fuel, LLC.

Sabiha Shakil | Global Marketing Consultant |

Sabiha is a Marketing Consultant with 18 years of experience across the globe. Based out of Doha, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards 2020, APAC Search Awards 2021, Global Social Media Awards 2021, and Global Search Awards. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.

LinkedIn profile

Olga Szoke | Head of SEO | OYO Vacation Homes 

Olga is currently heading up the SEO department at a leading German holiday accommodation marketplace Traum-Ferienwohnungen (which is part of OYO Vacation Homes). She has started his online career back in 2010 and in her free time, she is an independent international SEO consultant based in Berlin, Germany. Having worked both agency and client side for enterprise and early-stage start-up clients she has experience from all sides of the SEO Spectrum. Olga’s core expertise is strategic SEO, technical SEO and internationalization. With 5 years of people management experience, she has made the transition from managing a small team of SEO specialists at Cheapflights Media to taking over the leadership of a larger team of multiple specialisms at Wimdu in 2015.

Alex Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

James Thompson | SEO Lead | Vodafone

James Thompson is the SEO Lead for Vodafone Business UK. James oversees all SEO activity across Vodafone Business UK, with over 6 years’ experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. Working previously in European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he enjoys tailoring a long term in-house strategy around a new vertical or market. Believing that constant learning and change is at the heart of maintaining SEO success long-term, he is a big proponent for data-led decisions and loves digging through numbers alongside adapting your strategy to be inclusive of other digital marketing channels. He is excited to be joining the European and Global Search Awards judging panel for 2022.

Melissa Tirey | COO | Shift6

Melissa Tirey is COO of Shift6 Studios and Vice President of The Future of Search Foundation. She has over 15 years experience in digital marketing and specializes in seamlessly integrating the precision and expertise of her technical SEO skills to enhance PR, content strategy and social media performance. She has worked extensively in B2C and B2B marketing across the USA, Europe and Canada. Her background in neuroscience supports the team and consulting specialists in ensuring the scientific accuracy of media materials. Melissa is also the Vice President of the Future of Search Foundation, which is focused on how humans and machines change the search landscape with the goal of building best practices for a logical, sustainable and healthy search environment. She has extensive experience in the USA, UK and Canada working in the medical sector alongside technology, business and more recently with consumer focused brands. She understands the nuances of marketing silos and geographies from both a data and human resource perspective and as such has an exceptional ability to design and build strategies that get these teams working together in a synergistic manner. Leveraging the tools and data from these different industries enables her to build and repair online reputations for clients and individuals. This skill also supports her ability to build data driven reporting, strategy and optimization alongside market viability analysis for new products and services.

Tomasz Trzósło | Online Marketing Expert, Trainer, and Consultant (Google Ads / Analytics / GTM)

Consultant, Strategist, E-marketer, Internet Marketing Trainer. Online marketing expert, with particular emphasis on SEM and data analysis from Google Analytics. One of the Certified Google AdWords Trainers (from 2013-2018). Author of articles and two books about Strategy, Google Ads and Analytics. Worked in polish interactive agencies and ran his agency - ROIExperts.pl. Currently, an independent manager at TomaszTrzoslo.pl works with agencies and clients from various industries and sectors. Speaker at industry events and trainer (eg. the Ministry of Digital Affairs of the Republic of Poland, Google Partners Academy (2015-2018), PPNT Gdynia, Altkom Akademia, Wartoszkolic.pl, DevaGroup Academy) . Lectured on e-commerce at the Jagiellonian University in Kraków, the University of Information Technology and Management in Rzeszów, WSB in Chorzów. In the advertising and e-commerce industry since 2008.

Juliette van Rooyen | VR Squared | VR Squared

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Gerry White | Head of SEO | Oda

With 20 years of history in digital, Gerry has been creating, promoting and analysing websites and more recently apps for companies across the world - as an international speaker, events organiser and UK Search Awards he has experience in SEO, data and growth. Gerry’s client list has included everyone from the BBC through to banks, supermarkets and Just Eat and more recently joined Rise at Seven as SEO Director. Gerry is also a co-founder of TakeItOffline.co.uk which is a regular round table event for digital marketers to discuss anything in a closed environment.

Michelle Wilding-Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Natalia Witczyk | Head of SEO | VIME Digital

Natalia Witczyk is a Head of SEO in Novicell Spain. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in the world in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 5 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and considers herself a true internet geek, who lives & breathes SEO.

LinkedIn profile

Krzysztof Wroński | GOOGLE ADS AND ANALYTICS TRAINER AND CERTIFIED SPECIALIST

Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.

Marcin Wsół | INDEPENDENT CERTIFIED GOOGLE ADS & GOOGLE ANALYTICS SPECIALIST

Independent and certified Google Ads and Google Analytics specialist, Google Premier Partner. Since 2011, he has carried out over 2300 campaigns, the budget of which has already exceeded 30 million PLN. Some clients call him "Midas of Google Ads" because each of his campaign works like gold. Author of meaty articles in leading magazines and trade journals. Co-author of the 2nd and 3rd editions of the "E-business Bible". Founder of the largest Polish Facebook group about Google Ads, where he supports SEM adepts with his experience. In free time, he plays electric guitar and discovers performance from a completely different angle.

Murat Yatağan | SEO Consultant

Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is an advisor that provides strategic counselling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google

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