Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here. For more entry tips, download our Guide to Entering Awards PDF.

CAMPAIGN AWARDS

Every sector and industry are different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.

BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)

Online retail has seen a huge boom this year and the competition will be tough. This award is in recognition of a SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector.

BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)

Competition in retail has soared this award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector.

BEST USE OF SEARCH - FINANCE (SEO)

Finance is ruled by many regulations this award is in recognition of a SEO campaign that has successfully enhanced the visibility of a website in the finance sector, whilst adhering to strict financial guidelines, this can include banking, insurance, or financial services.

BEST USE OF SEARCH - FINANCE (PPC)

Finance is ruled by many rules making it niche in terms of PPC this award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector, this can include banking, insurance, or financial services, whilst sticking to regulations.

BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)

Travel has had a turbulent year and engaging with audiences has been essential. Judges are looking to recognise a SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector.

BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)

In a year when travel has been compromised this award is more deserving than ever before. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector.

BEST USE OF SEARCH - GAMING

The gaming industry is scrutinised more than most this award is recognition of a campaign that has successfully enhanced the visibility of a website in the gaming (gambling) sector which has very specific rules.

BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT

It is never only about donations in this sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not for profit organisation website to grow engagement.

BEST USE OF SEARCH - B2B (SEO)

Judges will reward and recognise a SEO campaign that has successfully enhanced the visibility of a website in the B2B sector.

BEST USE OF SEARCH - B2B (PPC)

Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the B2B sector.

BEST USE OF SEARCH - B2C (SEO)

Recognition of a SEO campaign that has successfully enhanced the visibility of a website in B2C.

BEST USE OF SEARCH - B2C (PPC)

Recognition of a PPC campaign that has successfully enhanced the visibility of a website in B2C.

BEST USE OF SEARCH – HEALTH (SEO)

Search for health related subjects this year has grown exponentially this year and this award is in recognition of a SEO campaign that has ensured the visibility of a website in the health care sector and made it stand out from the crowd.

BEST USE OF SEARCH – HEALTH (PPC)

Search for health related subjects this year has grown exponentially this year and this award is in recognition of a PPC campaign that has ensured the visibility of a website in the health care sector and made it stand out from the crowd.

BEST USE OF SEARCH - AUTOMOTIVE (SEO)

Electric/hybrid/petrol/diesel how did your SEO campaign for the automotive sector achieve outstanding results in search. Our judges want to know how.

BEST USE OF SEARCH - AUTOMOTIVE (PPC)

Electric/hybrid/petrol/diesel how did your PPC campaign for the automotive sector drive outstanding results in search. Our judges want to know how.

BEST USE OF SEARCH - REAL ESTATE & PROPERTY

Home is where the heart is, and search is the beginning of finding home! This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property.

BEST USE OF SEARCH – FMCG

Recognition of a SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search.

BEST USE OF SEARCH – FASHION

Recognition of a search campaign that has enhanced the visibility of a website in the fashion sector.

BEST LOCAL CAMPAIGN (SEO)

The focus for this award is geographical. Judges are looking for campaigns location that have delivered outstanding results or visibility which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.

BEST LOCAL CAMPAIGN (PPC)

The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.

BEST LOW BUDGET CAMPAIGN (SEO)

Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $2000 or less in fees.

BEST LOW BUDGET CAMPAIGN (PPC)

Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $2000 or less in fees.

BEST INTEGRATED CAMPAIGN

No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaigns to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.

MOST INNOVATIVE CAMPAIGN

Recognition of innovation within a search campaign which shows use of strategy or implementation that sets it apart from the competition.

BEST GLOBAL PPC CAMPAIGN

Increased technological influence, the use of scripts and feeds, and the ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.

BEST GLOBAL SEO CAMPAIGN

Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why you deserves the title of Best SEO Campaign.

BEST USE OF CONTENT MARKETING

Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.

BEST USE OF PR IN A SEARCH CAMPAIGN

Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you have used great PR coverage combined with search to achieve website authority.

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.

BEST USE OF DATA

Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data.

INNOVATION / SOFTWARE AWARDS

BEST SOFTWARE INNOVATION

Technology & Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?

BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE

As PPC software moves from a focus on bid management to feeds, attribution and rich media, who is powering the innovation and who deserves to be awarded for their features introduced in 2020?

BEST GLOBAL SEO SOFTWARE SUITE

With Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.

BEST GLOBAL SEARCH SOFTWARE TOOL

Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.

AGENCY / TEAM / INDIVIDUAL AWARDS

We want to celebrate all search-based agencies regardless of their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.

BEST GLOBAL IN-HOUSE TEAM

Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.

Best Global Start-up Agency (Less than 2 years old)

You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.

BEST GLOBAL SMALL PPC AGENCY

Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC. Judges will be looking for revenue figures, staff training and development and overall company culture, as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST GLOBAL LARGE PPC AGENCY

Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC. Judges will be looking for revenue figures, opportunities for staff development and overall company culture, as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST GLOBAL SMALL SEO AGENCY

Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST GLOBAL LARGE SEO AGENCY

Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST GLOBAL SMALL INTEGRATED SEARCH AGENCY

Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY

Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

GLOBAL SEARCH PERSONALITY OF THE YEAR

Recognition of a talented and inspiring practitioner who has revolutionised the global search industry. Who is leading the way, challenging convention, and inspiring the future of the industry? There is no charge to nominate people in this category however the judging panel reserve the right to put forward additional candidates.