Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the How To Enter page for more information on guidelines and entry fees.
CAMPAIGN AWARDS
Every sector and industry are different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
The Campaign Categories have been split to welcome entries from both small and large companies. Small companies are considered to be those with a maximum of 25 employees, and large companies are considered to be those with 26 plus employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): SMALL
Online retail has seen a huge boom this year and the competition will be tough. This award is in recognition of a SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): LARGE
Online retail has seen a huge boom this year and the competition will be tough. This award is in recognition of a SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): SMALL
Competition in retail has soared this award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): LARGE
Competition in retail has soared this award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - FINANCE (SEO): SMALL
Finance is ruled by many regulations this award is in recognition of a SEO campaign that has successfully enhanced the visibility of a website in the finance sector, whilst adhering to strict financial guidelines, this can include banking, insurance, or financial services. This category is open to agencies with 25 or less employees.BEST USE OF SEARCH - FINANCE (SEO): LARGE
Finance is ruled by many regulations this award is in recognition of a SEO campaign that has successfully enhanced the visibility of a website in the finance sector, whilst adhering to strict financial guidelines, which can include banking, insurance, or financial services. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - FINANCE (PPC): SMALL
Finance is ruled by many rules making it niche in terms of PPC this award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector, this can include banking, insurance, or financial services, whilst sticking to regulations. Open for agencies with 25 or less employees.BEST USE OF SEARCH - FINANCE (PPC): LARGE
Finance is ruled by many rules making it niche in terms of PPC this award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector, which can include banking, insurance, or financial services, whilst sticking to regulations. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): SMALL
Travel has had a turbulent year and engaging with audiences has been essential. Judges are looking to recognise a SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): LARGE
Travel has had a turbulent year and engaging with audiences has been essential. Judges are looking to recognise a SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): SMALL
In a year when travel has been compromised this award is more deserving than ever before. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): LARGE
Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - GAMING: SMALL
The gaming industry is scrutinised more than most this award is recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector which has very specific rules. Open to agencies with 25 or less employees.BEST USE OF SEARCH - GAMING: LARGE
The gaming industry is scrutinised more than most this award is recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector which has very specific rules. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: SMALL
It is never only about donations in this sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not for profit organisation website to grow engagement. Open to agencies with 25 or less employees.BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: LARGE
It is never only about donations in this sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not for profit organisation website to grow engagement. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - B2B (SEO): SMALL
Judges will reward and recognise a SEO campaign that has successfully enhanced the visibility of a website in the business to business sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - B2B (SEO): LARGE
Judges will reward and recognise a SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 25 or less employees. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - B2B (PPC): SMALL
Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 25 employees or less.BEST USE OF SEARCH - B2B (PPC): LARGE
Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - B2C (SEO): SMALL
Recognition of a SEO campaign that has successfully increased the engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - B2C (SEO): LARGE
Recognition of a SEO campaign that has successfully increased the engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - B2C (PPC): SMALL
Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.BEST USE OF SEARCH - B2C (PPC): LARGE
Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH – HEALTH: SMALL
Search for health-related subjects has grown exponentially over the past few years and this award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. Open to agencies with 25 or less employees.BEST USE OF SEARCH – HEALTH: LARGE
Search for health-related subjects has grown exponentially over the past few years and this award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - AUTOMOTIVE: SMALL
Electric/hybrid/petrol/diesel how did your campaign for the automotive sector achieve outstanding results in search. Our judges want to know how. Category open to agencies with 25 or less employees.BEST USE OF SEARCH - AUTOMOTIVE: LARGE
Electric/hybrid/petrol/diesel how did your campaign for the automotive sector achieve outstanding results in search? Our judges want to know how. The large category is open for companies with 26 and over employees.BEST USE OF SEARCH - REAL ESTATE & PROPERTY: SMALL
Home is where the heart is, and search is the beginning of finding home! This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property.BEST USE OF SEARCH - REAL ESTATE & PROPERTY: LARGE
The large category is open for companies with 26 and over employees.BEST USE OF SEARCH – FMCG: SMALL
Recognition of a SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search.BEST USE OF SEARCH – FMCG: LARGE
The large category is open for companies with 26 and over employees.BEST USE OF SEARCH – FASHION: SMALL
Recognition of a search campaign that has enhanced the visibility of a website in the fashion sector.BEST USE OF SEARCH – FASHION: LARGE
The large category is open for companies with 26 and over employees.BEST LOCAL CAMPAIGN (SEO): SMALL
The focus for this award is geographical. Judges are looking for campaigns location that have delivered outstanding results or visibility which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.BEST LOCAL CAMPAIGN (SEO): LARGE
The large category is open for companies with 26 and over employees.BEST LOCAL CAMPAIGN (PPC): SMALL
The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.BEST LOCAL CAMPAIGN (PPC): LARGE
The large category is open for companies with 26 and over employees.BEST LOW BUDGET CAMPAIGN (SEO): SMALL
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $3000 or less in fees.BEST LOW BUDGET CAMPAIGN (SEO): LARGE
The large category is open for companies with 26 and over employees.BEST LOW BUDGET CAMPAIGN (PPC): SMALL
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $9000 or less in fees and paid media.BEST LOW BUDGET CAMPAIGN (PPC): LARGE
The large category is open for companies with 26 and over employees.BEST INTEGRATED CAMPAIGN: SMALL
No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaigns to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.BEST INTEGRATED CAMPAIGN: LARGE
The large category is open for companies with 26 and over employees.MOST INNOVATIVE CAMPAIGN (SEO): SMALL
Recognition of innovation within a SEO campaign which shows use of strategy or implementation that sets it apart from the competition.MOST INNOVATIVE CAMPAIGN (SEO): LARGE
The large category is open for companies with 26 and over employees.MOST INNOVATIVE CAMPAIGN (PPC): SMALL
Recognition of innovation within a PPC campaign which shows use of strategy or implementation that sets it apart from the competition.MOST INNOVATIVE CAMPAIGN (PPC): LARGE
The large category is open for companies with 26 and over employees.BEST GLOBAL PPC CAMPAIGN: SMALL
Increased technological influence, the use of scripts and feeds, and the ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.BEST GLOBAL PPC CAMPAIGN: LARGE
The large category is open for companies with 26 and over employees.BEST GLOBAL SEO CAMPAIGN: SMALL
Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why you deserves the title of Best SEO Campaign.BEST GLOBAL SEO CAMPAIGN: LARGE
The large category is open for companies with 26 and over employees.BEST USE OF CONTENT MARKETING: SMALL
Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.BEST USE OF CONTENT MARKETING: LARGE
The large category is open for companies with 26 and over employees.BEST USE OF PR IN A SEARCH CAMPAIGN: SMALL
Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you have used great PR coverage combined with search to achieve website authority.BEST USE OF PR IN A SEARCH CAMPAIGN: LARGE
The large category is open for companies with 26 and over employees.BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: SMALL
Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: LARGE
The large category is open for companies with 26 and over employees.BEST USE OF DATA (SEO): SMALL
Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data.BEST USE OF DATA (SEO): LARGE
The large category is open for companies with 26 and over employees.BEST USE OF DATA (PPC): SMALL
Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data.BEST USE OF DATA (PPC): LARGE
The large category is open for companies with 26 and over employees.Best Canadian PPC Campaign
Open to agencies and teams delivering search campaigns to the Canadian audience. Judges are looking for campaigns from across all verticals that increase visibility and engagement, drive traffic, that have exceeded objectives and ROI.Best Canadian SEO Campaign
Open to agencies and teams delivering search campaigns to the Canadian audience. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns that have achieved results including enhance visibility and increased ROI.Best US SEO Campaign
Open to agencies and teams delivering search campaigns to the US audience. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns that have achieved results including enhance visibility and increased ROI.Best US PPC Campaign
Open to agencies and teams delivering search campaigns to the US audience. Judges are looking for PPC campaigns from across all verticals that increase visibility and engagement, drive traffic, that have exceeded objectives and ROI.Best MENA SEO Campaign
Open to agencies and teams delivering search campaigns to the US audience. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns that have achieved results including enhance visibility and increased ROI.Best MENA PPC Campaign
Open to agencies and teams delivering search campaigns to the MENA audience. Judges are looking for campaigns from across all verticals that increase visibility and engagement, drive traffic, that have exceeded objectives and ROI.Best APAC SEO Campaign
Open to agencies and teams delivering search campaigns to the US audience. Judges are looking for SEO campaigns from across all verticals. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns that have achieved results including enhance visibility and increased ROI.Best APAC PPC Campaign
Open to agencies and teams delivering search campaigns to the APAC audience. Judges are looking for PPC campaigns from across all verticals that increase visibility and engagement, drive traffic, that have exceeded objectives and ROI.Best UK SEO Campaign
Open to agencies and teams delivering search campaigns to a UK audience. Judges are looking for SEO campaigns from across all verticals. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns that have achieved results including enhance visibility and increased ROI.Best UK PPC Campaign
Open to agencies and teams delivering search campaigns to the UK audience. Judges are looking for PPC campaigns from across all verticals that increase visibility and engagement, drive traffic, that have exceeded objectives and ROI.Best European SEO Campaign
Open to agencies and teams delivering search campaigns to the European audience. Judges are looking for campaigns from across all verticals. Judges are looking for campaigns that have achieved results including enhance visibility and increased ROI.Best European PPC Campaign
Open to agencies and teams delivering PPC campaigns to the European audience. Judges are looking for PPC campaigns from across all verticals that increase visibility and engagement, drive traffic, that have exceeded objectives and ROI.INNOVATION / SOFTWARE AWARDS
BEST SOFTWARE INNOVATION
Technology & Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE
As PPC software moves from a focus on bid management to feeds, attribution and rich media, who is powering the innovation and who deserves to be awarded for their features introduced this year?BEST GLOBAL SEO SOFTWARE SUITE
With Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development.BEST GLOBAL SEARCH SOFTWARE TOOL
Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.AGENCY / TEAM / INDIVIDUAL AWARDS
We want to celebrate all search-based agencies regardless of their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.