Categories
Please see the following descriptions for more information on each category.
ENTRY TIPS
Always remember to tie your aims and objectives to your results, and keep to the word count – the panel judges over 50 entries each so they don’t want War and Peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, and use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.
CAMPAIGN AWARDS
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): SMALL
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Online retail has seen a huge boom over the last decade and the competition is tough. This award is in recognition of an SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): LARGE
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Online retail has seen a huge boom over the last decade and the competition is tough. This award is in recognition of an SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): SMALL
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Competition in retail has soared and shows no signs of slowing down. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): LARGE
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Competition in retail has soared and shows no signs of slowing down. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - FINANCE (SEO): SMALL
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Finance is ruled by many regulations and needs innovation to thrive. This award is in recognition of an SEO campaign that has successfully enhanced the visibility of a website in the finance sector whilst adhering to strict financial guidelines. This can include banking, insurance, or financial services. This category is open to agencies with 25 or less employees.
BEST USE OF SEARCH - FINANCE (SEO): LARGE
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Finance is ruled by many regulations and needs innovation to thrive. This award is in recognition of an SEO campaign that has successfully enhanced the visibility of a website in the finance sector, whilst adhering to strict financial guidelines. This can include banking, insurance, or financial services. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - FINANCE (PPC): SMALL
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Finance is ruled by many rules, making it a niche in terms of PPC. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector. This can include banking, insurance, or financial services, whilst sticking to regulations. Open for agencies with 25 or less employees.
BEST USE OF SEARCH - FINANCE (PPC): LARGE
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Finance is ruled by many rules, making it a niche in terms of PPC. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector. This can include banking, insurance, or financial services, whilst sticking to regulations. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): SMALL
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The travel industry is thriving but competition means engaging with audiences is essential. Judges are looking to recognise an SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): LARGE
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The travel industry is thriving but competition means engaging with audiences is essential. Judges are looking to recognise an SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): SMALL
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The travel industry is thriving but competition means engaging with audiences is essential. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): LARGE
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The travel industry is thriving but competition means engaging with audiences is essential. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - GAMING: SMALL
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The gaming industry is scrutinised more than most. This award is a recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector while sticking to specific rules and regulations. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - GAMING: LARGE
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The gaming industry is scrutinised more than most. This award is a recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector while sticking to specific rules and regulations. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: SMALL
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It's never just about donations in the not-for-profit sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not-for-profit organisation website to grow engagement. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: LARGE
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It's never just about donations in the not-for-profit sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not-for-profit organisation website to grow engagement. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - B2B (SEO): SMALL
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Judges will reward and recognise an SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - B2B (SEO): LARGE
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Judges will reward and recognise an SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 26 or more employees.
BEST USE OF SEARCH - B2B (PPC): SMALL
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Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The small category is open for companies with 25 or less employees.
BEST USE OF SEARCH - B2B (PPC): LARGE
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Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - B2C (SEO): SMALL
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Recognition of an SEO campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - B2C (SEO): LARGE
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Recognition of an SEO campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - B2C (PPC): SMALL
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Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - B2C (PPC): LARGE
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Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH – HEALTH: SMALL
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Search for health-related subjects has grown exponentially over the past few years. This award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. Open to agencies with 25 or less employees.
BEST USE OF SEARCH – HEALTH: LARGE
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Search for health-related subjects has grown exponentially over the past few years. This award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - AUTOMOTIVE: SMALL
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The automotive industry is changing rapidly, but how did your campaign achieve outstanding results in search? Our judges want to know how and why. The category open to agencies with 25 or less employees.
BEST USE OF SEARCH - AUTOMOTIVE: LARGE
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The automotive industry is changing rapidly, but how did your campaign achieve outstanding results in search? Our judges want to know how and why. Category open to agencies with 25 or less employees. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY: SMALL
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Home is where the heart is but search is what helps the right buyer find the right home. This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property. The category is open to agencies with 25 or less employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY: LARGE
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Home is where the heart is but search is what helps the right buyer find the right home. This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH – FMCG: SMALL
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FMCG are crucial in customer's day-to-day lives but competition is strong. This category recognises an SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search. This category is open to agencies with 25 or less employees.
BEST USE OF SEARCH – FMCG: LARGE
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FMCG are crucial in customer's day-to-day lives but competition is strong. This category recognises an SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH – FASHION: SMALL
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The fashion industry is constantly changing and evolving with the trends. This category recognises a search campaign that has enhanced the visibility of a website in the fashion sector despite an ever-changing environment and tough competition. This category is open to agencies with 25 or less employees.
BEST USE OF SEARCH – FASHION: LARGE
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The fashion industry is constantly changing and evolving with the trends. This category recognises a search campaign that has enhanced the visibility of a website in the fashion sector despite an ever-changing environment and tough competition. The large category is open for companies with 26 and over employees.
BEST LOCAL CAMPAIGN (SEO): SMALL
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The focus for this award is geographical. Judges are looking for campaigns that have delivered outstanding results or visibility and have shown how to capitalise on the changing search landscape and implement localised strategies. This category is open to agencies with 25 or less employees.
BEST LOCAL CAMPAIGN (SEO): LARGE
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The focus for this award is geographical. Judges are looking for campaigns that have delivered outstanding results or visibility and have shown how to capitalise on the changing search landscape and implement localised strategies. The large category is open for companies with 26 and over employees.
BEST LOCAL CAMPAIGN (PPC): SMALL
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Search engines' continued quest for displaying tailored results coupled with the ever-increasing share of mobile queries means localisation is a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results. This category is open to agencies with 25 or less employees.
BEST LOCAL CAMPAIGN (PPC): LARGE
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Search engines' continued quest for displaying tailored results coupled with the ever-increasing share of mobile queries means localisation is a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results. The large category is open for companies with 26 and over employees.
BEST LOW BUDGET CAMPAIGN (SEO): SMALL
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $3000 or less in fees. This category is open to agencies with 25 or less employees.
BEST LOW BUDGET CAMPAIGN (SEO): LARGE
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $3000 or less in fees. The large category is open for companies with 26 and over employees.
BEST LOW BUDGET CAMPAIGN (PPC): SMALL
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $9000 or less in fees and paid media. This category is open to agencies with 25 or less employees.
BEST LOW BUDGET CAMPAIGN (PPC): LARGE
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $9000 or less in fees and paid media. The large category is open for companies with 26 and over employees.
BEST INTEGRATED CAMPAIGN: SMALL
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The success of any marketing channel can't be measured in a silo without considering the influence of others. Whether that's joined-up PPC and SEO campaigns to maximise search impact or some perfectly timed search activity to jump capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. This category is open to agencies with 25 or less employees.
BEST INTEGRATED CAMPAIGN: LARGE
Enter Now
The success of any marketing channel can't be measured in a silo without considering the influence of others. Whether that's joined-up PPC and SEO campaigns to maximise search impact or some perfectly timed search activity to jump capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. The large category is open for companies with 26 and over employees.
MOST INNOVATIVE CAMPAIGN (SEO): SMALL
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This category recognises innovation within an SEO campaign that shows the use of strategy or implementation that sets it apart from the competition. This category is open to agencies with 25 or less employees.
MOST INNOVATIVE CAMPAIGN (SEO): LARGE
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This category recognises innovation within an SEO campaign that shows the use of strategy or implementation that sets it apart from the competition. The large category is open for companies with 26 and over employees.
MOST INNOVATIVE CAMPAIGN (PPC): SMALL
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This category recognises innovation within a PPC campaign that shows the use of strategy or implementation that sets it apart from the competition. This category is open to agencies with 25 or less employees.
MOST INNOVATIVE CAMPAIGN (PPC): LARGE
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This category recognises innovation within a PPC campaign that shows the use of strategy or implementation that sets it apart from the competition. The large category is open for companies with 26 and over employees.
BEST GLOBAL SEO CAMPAIGN: SMALL
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with technical wizardry; show us why you deserve the title of Best Global SEO Campaign. This category is open to agencies with 25 or less employees.
BEST GLOBAL SEO CAMPAIGN: LARGE
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with technical wizardry; show us why you deserve the title of Best Global SEO Campaign. The large category is open for companies with 26 and over employees.
BEST GLOBAL PPC CAMPAIGN: SMALL
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Increased technological influence, the use of scripts and feeds, and the ability to target individuals over keywords have transformed PPC into an advertising channel. We are looking for the best of the best, where businesses have made the most of the innovations for maximum effect. This category is open to agencies with 25 or less employees.
BEST GLOBAL PPC CAMPAIGN: LARGE
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Increased technological influence, the use of scripts and feeds, and the ability to target individuals over keywords have transformed PPC into an advertising channel. We are looking for the best of the best, where businesses have made the most of the innovations for maximum effect. The large category is open for companies with 26 and over employees.
BEST USE OF CONTENT MARKETING: SMALL
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Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether it's links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award. This category is open to agencies with 25 or less employees.
BEST USE OF CONTENT MARKETING: LARGE
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Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether it's links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award. The large category is open for companies with 26 and over employees.
BEST USE OF PR IN A SEARCH CAMPAIGN: SMALL
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Combining PR coverage with SEO can bring great results, but it isn’t easy. Show us how you have used great PR coverage combined with search to achieve website authority. This category is open to agencies with 25 or less employees.
BEST USE OF PR IN A SEARCH CAMPAIGN: LARGE
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Combining PR coverage with SEO can bring great results, but it isn’t easy. Show us how you have used great PR coverage combined with search to achieve website authority. The large category is open for companies with 26 and over employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: SMALL
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement. This category is open to agencies with 25 or less employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: LARGE
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement. The large category is open for companies with 26 and over employees.
BEST USE OF DATA (SEO): SMALL
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Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. This category is open to agencies with 25 or less employees.
BEST USE OF DATA (SEO): LARGE
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Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. The large category is open for companies with 26 and over employees.
BEST USE OF DATA (PPC): SMALL
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Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. This category is open to agencies with 25 or less employees.
BEST USE OF DATA (PPC): LARGE
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Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. The large category is open for companies with 26 and over employees.
BEST CANADIAN SEO CAMPAIGN
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Open to agencies and teams delivering search campaigns to the Canadian audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST CANADIAN PPC CAMPAIGN
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Open to agencies and teams delivering PPC campaigns to the Canadian audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST US SEO CAMPAIGN
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Open to agencies and teams delivering search campaigns to the US audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST US PPC CAMPAIGN
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Open to agencies and teams delivering PPC campaigns to the US audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST MENA SEO CAMPAIGN
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Open to agencies and teams delivering search campaigns to the MENA audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST MENA PPC CAMPAIGN
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Open to agencies and teams delivering PPC campaigns to the MENA audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST APAC SEO CAMPAIGN
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Open to agencies and teams delivering search campaigns to the APAC audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST APAC PPC CAMPAIGN
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Open to agencies and teams delivering PPC campaigns to the APAC audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST UK SEO CAMPAIGN
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Open to agencies and teams delivering search campaigns to the UK audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST UK PPC CAMPAIGN
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Open to agencies and teams delivering PPC campaigns to the UK audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST EUROPEAN SEO CAMPAIGN
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Open to agencies and teams delivering search campaigns to the European audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
BEST EUROPEAN PPC CAMPAIGN
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Open to agencies and teams delivering PPC campaigns to the European audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
INNOVATION / SOFTWARE AWARDS
BEST SOFTWARE INNOVATION
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Technology and innovation can be the key to driving real business results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST GLOBAL SEO SOFTWARE SUITE
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With Google giving little away to help improve natural search positions, third-party software can help businesses supercharge their SEO and focus their efforts. We will be looking for an SEO software suite that has shown innovation and rapid development.
BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE
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As PPC software moves from a focus on bid management to feeds, attribution and rich media, who is powering the innovation and who deserves to be awarded for the features introduced this year?
BEST GLOBAL SEARCH SOFTWARE TOOL
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Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY / TEAM / INDIVIDUAL AWARDS
BEST GLOBAL IN-HOUSE TEAM
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This award recognises an outstanding in-house team that demonstrates consistently great results and innovation in SEO and/or PPC for their brand.
BEST GLOBAL START-UP AGENCY
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You might be new but you're running rings around the old guard! This is your opportunity to be recognised amongst your peers and industry experts and wear the badge of honour that attracts new business. Entries are welcomed from agencies which are under 24-months old.
BEST GLOBAL SMALL SEO AGENCY
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This award recognises an outstanding small SEO agency with up to 25 staff that demonstrates a great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST GLOBAL LARGE SEO AGENCY
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This award recognises an outstanding large SEO agency with 26 or more staff that demonstrates a great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST GLOBAL SMALL PPC AGENCY
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This award recognises an outstanding small PPC agency with up to 25 staff that demonstrates a great understanding and use of PPC. Judges will be looking for revenue figures, staff training and development, and overall company culture, as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST GLOBAL LARGE PPC AGENCY
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This award recognises an outstanding large PPC agency with up to 26 staff or more staff that demonstrates a great understanding and use of PPC. Judges will be looking for revenue figures, staff training and development, and overall company culture, as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST GLOBAL SMALL INTEGRATED SEARCH AGENCY
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This award recognises an outstanding small integrated search agency with up to 25 staff that demonstrates a great understanding and use of SEO, PPC and content marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY
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This award recognises an outstanding large integrated search agency with 26 staff or over that demonstrates a great understanding and use of SEO, PPC and content marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
Our Event Sponsors & Partners
Testimonials
We thank the judges for recognising our hard work, and congratulate all the participants, finalists, and winners of the 2023 Global Search Awards! It was a fantastic event, and we can’t wait to see what next year brings.
Climbing Trees 
Receiving a second award from Global Search Awards carries special significance for us, as it follows our first award in the challenging year of 2020. During that time, despite the difficulties, our team persevered and delivered exceptional SEO services, making a notable impact in the digital marketing landscape. Moving forward, we remain committed to maintaining the highest standards of excellence in our work, and we eagerly anticipate the opportunities the future holds for our agency. Both awards serve as a motivation to continue striving for greatness and providing top-notch services to clients worldwide.
Serpact
Every applause, every accolade, and every word of recognition echoed a journey of dedication, passion, and an unwavering commitment to excellence. Taking home three substantial awards, including the monumental ‘Best Global Large SEO Agency,’ has not only set a new benchmark for us but also for the industry, particularly for the MENA region. The nomination phase was thrilling, but the victory? It was electrifying!
SEO SHERPA 
Everything from the organisation of the event, the food, waiters, judges, hosts and how special we felt on the night made it one of the best awards our company has been a part of. We can’t wait to see you again next year – and who knows where it will take us! The awards exceeded all our expectations. Everything from the location, staff, food and entry process was seamless and met all our expectations and more!
Candidsky David Vernon
EARLY BIRD ENTRY DEADLINE COUNTDOWN
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