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Impression is a team of over 100 Digital Growth Specialists dedicated to helping ambitious brands push boundaries and make a lasting impact. They excel at crafting and implementing integrated digital strategies designed to elevate their clients from market players to market leaders and ensure they stay there.
Impression was founded in late 2012 by two aspiring digital marketers, Tom and Aaron. At the time, both were working in-house for a fast-growth clean-tech business. They searched for an agency partner that could truly integrate into their marketing team, understand their challenges and meet their ambitious growth targets. When they couldn’t find one, they decided to create it.
Today, Impression is a multi-disciplined, multi-award-winning team working with an exciting range of national and global brands from their offices in Nottingham, London, Manchester and New York.
Impression has been nominated for 6 awards this year at the Global Search Awards for clients including Cancer Research UK, MOTORS, Stanhope Cooper and Hatton Garden Jeweller, Queensmith. Showcasing a wide range of expertise in multiple disciplines, sectors and industries, including not-for-profit, professional services and ecommerce.
Let’s take a deeper dive into the clients and awards they’ve been nominated for:
Cancer Research UK: Working with the world’s largest independent cancer research organisation means that the results of Impression’s work make a sizable impact on future research. One of Impression’s core values is “Business for Good” and a doubling of lifetime revenue and a significant increase in ROAS means that Impression are delivering incredible financial contributions to life-changing science.
“We really enjoy working with Impression. They truly understand the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field. The quality of their work is only half of the story though – we also have a great agency/client relationship. Impression are quick to respond in changing circumstances, which has been particularly helpful over the past year, and are always friendly, supportive, and generally just ‘on it’. Suzie Markland, Senior Marketing Manager at Cancer Research UK
MOTORS (motors.co.uk): In a short time, MOTORS and Impression have achieved a relationship between their teams that all brands and agencies should aspire to have. Based on previous paid performance, they’ve been able to build a partnership that has put trust back into digital marketing, leaving a lasting impact on key stakeholders and business KPIs.
“For me, one of the more important metrics for success with an agency is that they feel like an extension of your team, with Impression they are our team. We are fully integrated and communication is open across all elements of our digital marketing. We move fast at MOTORS with changes happening daily, Impression’s approach to our ambitions and fast pace is a testament to our success on performance marketing in 2023.” Lewis Millar, Senior Digital Growth Manager at MOTORS
Stanhope Cooper: Impression has worked with Stanhope Cooper for a number of years, starting with Paid Media and growing their channels over time. With little knowledge of SEO and the benefits of optimising the website, Impression has worked closely with the Stanhope team to create helpful, expert-led content which ranks well. Impression has been able to prove the value of SEO and establish trust with their client to bring forward new ideas and projects, which is an amazing outcome.
“Impression really cares about the work they do and they understand what makes us tick. The team is agile and able to implement reactive changes promptly which helps keep us ahead in the competitive insurance sector.” Matthew Ashton, Director at Stanhope Insurance
Queensmith: Having helped the Hatton Garden Jeweller, Queensmith, achieve their first £1m in monthly revenue. Impression sought to continue the momentum to ensure that £1m was consistent for Queensmith to accelerate further growth. As a result, Queensmith won ‘Bridal Jewellery Retailer of the Year’ (2023 UK Jewellery Festival). They also opened a second store solely for Lab Grown Diamonds in Hatton Garden and are opening a workshop to create rings due to increased demand.
“Across the board, Impression has dedicated and talented specialists for each service they offer. They take care of our SEO and have delivered again and again with their content optimisation briefs, consistently growing our organic traffic and they ensured that we experienced one of the smoothest website migrations to date with a no-stone left unturned approach to preparing our new site.” Sam Nobes, Brand Director at Queensmith
Impression has been nominated for the following awards:
- Best use of Search – Finance
- Best use of Search – Third Sector / Not for Profit
- Best use of Search – Automotive
- Best use of Search – Fashion
- Best Large SEO Agency of the Year
- Best Large PPC Agency of the Year
Congratulations to everyone who has been shortlisted for an award. Stay up to date with Impression on LinkedIn.
