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Month: November 2026

Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the Global Search Awards.
Image: Search in 2027: six predictions for marketing leaders Search in 2027: six predictions for marketing leaders By Ashley Urquhart, Head of Content, Firewire Digital Search is changing faster than most marketing budgets. AI Overviews, AI Mode, and assistants like ChatGPT now answer questions before anyone reaches a website; Google Ads is handing more decisions to automation; and agentic checkout is about to let AI complete purchases on a shopper’s behalf. For […] Read More
Image: Gold and Silver at the Global Search Awards 2026: how Firewire Digital proved SEO incrementality for Hobbies Direct Gold and Silver at the Global Search Awards 2026: how Firewire Digital proved SEO incrementality for Hobbies Direct KEY TAKEAWAYS $24K → $2.65M A $24,000 SEO investment over 15 months produced $2,652,818 in organic revenue for Hobbies Direct, $668,943 more than the prior period. +84% on −4% spend Google Ads conversion value rose 84% on 4% less spend, showing organic growth wasn’t cannibalising a channel already at 22.92 ROAS. 300+ pages rebuilt More […] Read More

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Latest News

Image: Search in 2027: six predictions for marketing leaders
Search in 2027: six predictions for marketing leaders Read More
Image: Gold and Silver at the Global Search Awards 2026: how Firewire Digital proved SEO incrementality for Hobbies Direct
Gold and Silver at the Global Searc … Read More
Image: Silver at the Global Search Awards: Why Better Google Ads Start with Better Decisions
Silver at the Global Search Awards: … Read More
Image: Quality Score Is Still King: How a €1,100 Budget Hit the Bullseye at the Global Search Awards 2026
Quality Score Is Still King: How a … Read More

Testimonials

The Global Search Awards recognise the very best search marketing from around the world. For our team, being shortlisted and winning on an international stage is a testament to the quality of work we deliver for our clients. It pushes us to keep raising the bar, innovating, and producing work worthy of global recognition. Charlie Marchant, CEO
Exposure Ninja
"We thank the judges for recognising our hard work, and congratulate all the participants, finalists, and winners of the 2023 Global Search Awards! It was a fantastic event, and we can’t wait to see what next year brings."
Climbing Trees
"Every applause, every accolade, and every word of recognition echoed a journey of dedication, passion, and an unwavering commitment to excellence. Taking home three substantial awards, including the monumental ‘Best Global Large SEO Agency,’ has not only set a new benchmark for us but also for the industry, particularly for the MENA region. The nomination phase was thrilling, but the victory? It was electrifying!"
SEO Sherpa
"Winning the Best Small Budget SEO Campaign at the Global Search Awards is a proud milestone for Digital Hitmen. Competing globally alongside top agencies is an incredible honour, and this award reflects our commitment to helping clients reach their full potential online. For us, budget constraints inspire innovation, and this recognition proves that impactful results don’t require a six-figure budget."
Digital Hitmen
"Everything from the organisation of the event, the food, waiters, judges, hosts and how special we felt on the night made it one of the best awards our company has been a part of. We can’t wait to see you again next year – and who knows where it will take us! The awards exceeded all our expectations. Everything from the location, staff, food and entry process was seamless and met all our expectations and more!"
Candidsky
"Winning an award at the Global Search Awards means so much to us. It proves to us that our strategy works and is supported by great clients and solid results. Competing against hundreds of entries from around the world makes it even more special. We're proud of the hard work our team puts in every day, and it's exciting to see that recognised alongside other talented professionals in the industry." Emily Bencsics, Marketing & Digital Specialist
Megantic
"Awards like the Global Search Awards allow us to step outside our own bubble and benchmark ourselves against the very best. It’s not just about recognition - it’s about learning where to go next, what went well, and what we can improve. For me, that knowledge is just as valuable as the award itself." Mateusz Calik, CEO & Co-founder
Delante
This recognition reflects what our team has built over more than a decade and what we've achieved in bringing that model together globally. The same approach, the same standards, and the same people, now serving clients across more markets than ever. Kevin Moran
Locomotive
The entry process has been smooth and professional, with clear guidance and support throughout. Beyond that, the Global Search Awards themselves are an invaluable institution: they honour the great work happening across search marketing in an ever-evolving landscape, and we’re grateful to be part of it.
Bonzer
"As a team spread across the UK, Latvia, Spain, and beyond, this recognition isn’t just a win — it’s a shared milestone that celebrates creativity, collaboration, and real-world impact. Awards exist to push the industry forward — and we’re proud to be part of that movement." Alex Tkacovs, Founder and CEO
94 N
"ThoughtShift is thrilled for our digital marketing agency to be awards finalists in the Global Search Awards 2025. The Don’t Panic awards entry process and team were brilliant from start to finish. Being recognised by the Global Search Awards 2025 demonstrates our ThoughtShift Full-Funnel SEO & PPC agency is truly world-class." Helen Trendell, Co Founder & Managing Director
ThoughtShift