Published by Sue Johns-Chapman
Published Date 28.08.2026 
We’re absolutely thrilled to share the exciting news: Optweb Digital has been shortlisted as a finalist in the Global Search Awards, in not one but two categories: Best Local Campaign (SEO) and Best Low Budget Campaign (SEO)!
Get to Know the Brains Behind the Work
We’re a Melbourne based digital marketing agency operating across Australia, specialising in AI-powered, data-driven digital strategies, including search engine optimisation (SEO), paid search, and conversion-focused website design and development.
With decades of combined experience in digital marketing, our team has had the privilege of partnering with businesses across a diverse range of industries.
Our philosophy has always been simple: build for results and create meaningful business transformation.
Our passion is seeing Australian businesses transform and succeed. We help businesses strengthen their digital presence, generate higher-quality enquiries, increase revenue, and become more competitive in an increasingly digital marketplace. Whether our clients are based in Melbourne or anywhere across Australia, our focus remains the same: delivering measurable commercial outcomes that contribute to real business growth.
That means combining AI-powered insights with data-driven decision-making, strong technical foundations, content built around genuine search intent, performance-focused campaigns, and conversion strategies designed to turn visibility into opportunity. Our transparent reporting connects every element of our work back to the metrics business owners actually care about.
We see ourselves as an extension of our clients’ teams, not simply another digital marketing agency for hire. Their growth becomes our shared objective, and seeing the businesses we partner with genuinely transform and succeed is what continues to drive us.
For Optweb Digital Team, success isn’t simply about rankings, clicks, impressions, or traffic. It’s about turning digital performance into real enquiries, real revenue, and sustainable long-term growth for Australian businesses.
Meet the Campaign That Got Us Here
Our shortlisted entry centres on the work we delivered for Speedy Car Keys, an automotive locksmith competing in one of the most saturated search markets in Melbourne.
The brief was ambitious: help Speedy Car Keys become Melbourne’s leading organic automotive locksmith, outperform paid search as their primary traffic driver, and deliver sustained growth in conversions. We loved the challenge, and we’re so pleased with how it turned out.
Our strategy focused on three pillars:
- Technical SEO & Website Performance
- Topical Authority & Search Intent Optimisation
- Local SEO & Authority Building
And the results, over the six-month campaign (1 October 2025 – 31 March 2026), speak for themselves:
- 133% increase in organic sessions
- 279% growth in qualified enquiries from organic search
- 26 priority keywords moved into the top three positions, with numerous high-value terms reaching Position 1
- 525% return on investment (ROI) generated from the SEO campaign
What makes us proudest isn’t any single number, it’s that the gains have held. Despite ongoing Google algorithm updates throughout the campaign, Speedy Car Keys maintained strong rankings, kept growing organically, and continues to generate qualified leads through a future-proof SEO strategy built on technical excellence, topical authority, and smart local optimisation.
What Being Shortlisted for a Global Award Means to Us
To stand here and be named as finalist through independent judging by senior practitioners is one of the highlights of Optweb Digital’s journey in digital space. Being shortlisted tells us that industry experts have recognised our strategy and the result it brought as one of the strongest in its category.
It’s also a huge vote of trust from our clients, who put their businesses in our hands every day. And most of all, it’s a celebration of a team that shows up for the unglamorous details: the deep business analysis, the schema fixes, the twentieth revision of a content brief, and the countless strategy sessions that happen behind closed doors long before results ever show up in a report.
Awards go to campaigns, but campaigns are made of people and we’re endlessly grateful for ours.
In Our Own Words
“Being named a finalist in an award of this standing is a proud moment for everyone at Optweb Digital. We have always believed that doing honest work backed by firm strategy, attention to detail, and transparency eventually gets noticed. To have that judged and be recognised on a global stage is enormously rewarding, and full credit goes to our team and to the clients who trusted us.”
- Optweb Digital Team
What’s Next for Optweb Digital
The search landscape has shifted enormously over the past year, and we’ve seen first-hand what strategic thinking and diligent, honest work can achieve within it. We remain as committed as ever to helping Australian brands build lasting visibility in their industries and to supporting business owners through genuine, results-driven digital growth.
We’re proud of how far we’ve come, and even more excited about what’s ahead. If you’d like to build a strategy tailored to your business, we’d love to hear from you.
LinkedIn, Facebook, Instagram | Contact: https://www.optweb.com.au/contact/
