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How 3F transformed generic search into a growth driver
Published – 27.07.2026
From brand to growth engine: By introducing a new generic search strategy, 3F increased membership applications by 18.6%, reduced non-brand CPA by 68%, and significantly boosted visibility, all on a lower budget. In the highly competitive trade union market, 3F, Denmark’s largest trade union, had long relied on Paid Search as a stable, brand-focused channel. […]
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How 3F transformed generic search into a growth driver
From brand to growth engine: By introducing a new generic search strategy, 3F increased membership applications by 18.6%, reduced non-brand CPA by 68%, and significantly boosted visibility, all on a lower budget. In the highly competitive trade union market, 3F, Denmark’s largest trade union, had long relied on Paid Search as a stable, brand-focused channel. […]
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JBE Digital shortlisted at the Global Search Awards 2026 for SEO campaign with ASA Cultural Tours
JBE Digital, a Melbourne performance marketing agency founded in 2019, has been shortlisted at the Global Search Awards 2026 for Best Use of Search Travel/Leisure – SEO. The recognition is for the agency’s campaign with ASA Cultural Tours, titled “Off the Beaten Path: Climbing to Page One”. The campaign ran from January 2025 to April […]
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From specialist expertise to Global recognition: Why three Global Search Awards finalist spots matter to AdRelevance
At AdRelevance, we have always believed that sustainable success in digital marketing isn’t built on shortcuts or isolated wins. It comes from combining deep specialist expertise, continuous testing, proprietary innovation, and a culture where knowledge is shared openly across the entire organization. That philosophy has now been recognized on an international stage. We’re incredibly proud […]
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Wolfy: The AI Agent That’s Changing How the World Works with Google Ads
Imagine having a senior PPC specialist available around the clock — one who knows your account inside out, never misses a campaign error, writes your client reports in seconds, and gets smarter every time you use it. That’s Wolfy. Built by Dutch PPC agency Flowboost, Wolfy is the world’s first publicly accessible standalone AI agent […]
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Exposure Ninja Shortlisted for 12 Awards at the Global Search Awards 2026
We’re proud to announce that Exposure Ninja has been shortlisted for 12 awards at the Global Search Awards 2026 across four client campaigns spanning finance, health, B2B, and B2C sectors. A few of our nominations include: Together, these nominations reflect our ability to deliver SEO, AI Search Optimisation, PPC, and Content Marketing strategies that support […]
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Building for a Search Engine that no longer just ranks, it reads
For twenty-five years, search marketing has mostly been a game of rankings: get a page higher than a competitor’s, and the clicks follow. At Follo, we’ve spent the last year building for a different game. One where an AI platform reads across a brand’s entire footprint, weighs it against everything else it knows, and hands […]
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Candid Founders Shortlisted for Best Global Start-Up Agency at the Global Search Awards 2026
A finalist article on Faire search, retailer acquisition, and wholesale growth Candid Founders is proud to have been shortlisted for Best Global Start-Up Agency at the Global Search Awards 2026. For us, this recognition means a great deal because Candid Founders was not built as a traditional agency. It grew out of a very practical […]
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What the Judges Really Want: Key Takeaways from The Definitive Guide to Entering the Search Awards
If you’ve ever stared at a Search Awards entry form and wondered what the judges actually want to see, you’re not alone. The criteria is complex and the word count limited, so how do you catch the judges, attentions and maximise your scoring potential. In our webinar, The Definitive Guide to Entering the Search Awards, […]
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