Published by Sue Johns-Chapman
Published Date 08.07.2026 
Imagine having a senior PPC specialist available around the clock — one who knows your account inside out, never misses a campaign error, writes your client reports in seconds, and gets smarter every time you use it. That’s Wolfy. Built by Dutch PPC agency Flowboost, Wolfy is the world’s first publicly accessible standalone AI agent for Google Ads. It’s what earned Flowboost a nomination for Best AI Search Software Solution at the Global Search Awards 2026.
More than a Chatbot
The AI-meets-Google-Ads space has become crowded. MCP integrations, ChatGPT plugins, data connectors — there’s no shortage of tools that let you “chat with your data.”
Wolfy is not that.
What sets Wolfy apart is depth and true senior expertise.
Built on Google’s Gemini and connected directly to the Google Ads API, Wolfy works with real-time account data at all times. It remembers previous conversations, understands the nuances of your specific account, and continuously updates as your campaigns change.
You’re not chatting with an export of your data — you’re talking to agents that genuinely know your account.
Onboarding takes minutes and requires zero technical knowledge. Enter your brand name, set your targets, select your primary conversion, and Wolfy is ready to go. No code, no complex setup, no IT dependency.
What Wolfy actually does
Wolfy serves three core functions: analysis, reporting, and automation.
Analysis is where Wolfy earns its keep as a sparring partner. Ask it why conversions dropped last week. Ask it whether your bidding strategy makes sense for your current goals. Ask it what’s happening in a specific campaign. Wolfy draws on real-time API data and 110+ years of combined senior PPC expertise baked into its responses — giving answers that go far beyond what a standard AI tool could produce.
Reporting is where agencies and freelancers will feel the biggest immediate relief. Wolfy generates standardised reports automatically, including the Wasted Ad Spend Report and the Blind Spot Analysis — a particularly powerful feature that identifies campaigns showing small but consistent month-over-month drops in conversion rate over time. The kind of trend a busy specialist might miss; the kind Wolfy never does.
Automation handles the repetitive manual work that quietly consumes hours every week. Tasks that previously required a specialist to manually review, flag, and action are handled by Wolfy — freeing teams to spend their time on strategy, testing, and the work that actually moves the needle.
Built for Everyone working with Google Ads
Wolfy was designed with three distinct user groups in mind, and it serves each of them differently.
For advertisers running their own accounts, Wolfy removes the dependency on external specialists for day-to-day oversight. Business owners can ask Wolfy directly what’s happening in their account, get real-time answers, and make informed decisions without needing to be PPC experts. It’s also a powerful check on agency work — Wolfy can flag errors or inconsistencies that might otherwise go unnoticed.
For agencies, the value is efficiency at scale. Wolfy integrates across multiple client accounts, generates reports automatically, reduces client questions, and ensures that errors are caught before they become expensive problems. Critically, it only makes changes using the user’s own credentials and with explicit approval — so it’s safe, auditable, and appropriate for professional client management.
For freelancers, Wolfy acts as the senior colleague they may not have. It validates thinking, surfaces insights, and handles the administrative overhead that eats into billable time.
The Numbers speak for themselves
Wolfy has been in active use internally at Flowboost for over a year, and has been available to external users long enough to generate meaningful data.
The results so far:
- €410,000 in wasted ad spend identified and prevented
- 128 campaign setting errors caught and corrected
- In-house specialists spending 20% less time inside Google Ads, redirecting hours toward strategic work
- Agency users reporting up to a 90% reduction in client emails and questions
- 75% reduction in time spent on reporting across agency users
- Two agencies confirming they no longer need to hire junior staff
- Four junior specialists trained directly by Wolfy
- Only 2% churn since launch
That last figure tells the story most clearly. Users don’t leave Wolfy because Wolfy works.
A New Standard for PPC
Wolfy represents a genuine shift in what’s possible for Google Ads teams of any size. The traditional model — where growing an account means growing a team — is being replaced by something more intelligent. More capable. More accessible.
For Flowboost, the Global Search Awards nomination is recognition that the industry sees it too.
“Being nominated for Best AI Search Software Solution means a great deal to the whole team,” says Floris de Schrijver, CEO of Flowboost. “We’ve invested over €85,000 and the combined expertise of our entire senior team into Wolfy — not just as a product for our own clients, but as a tool for the whole Google Ads community. Having that work recognised at a Global level is something we’re incredibly proud of.”
Try Wolfy for Free
Wolfy is free to use for anyone working with Google Ads.
