News
Categories
Archive
Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the Global Search Awards.
FEATURED NEWS
Quality Score Is Still King: How a €1,100 Budget Hit the Bullseye at the Global Search Awards 2026
Published – 07.10.2026
By Richie O’Sullivan, Founder, Ignition Digital Six cent. That’s what we paid, on average, every time someone clicked an ad for Double In Darts during their key sales period. Three competitors with significantly bigger budgets were bidding on the exact same name. We held 91% of the impressions anyway. You can’t buy a penny sweet […]
Read More
Quality Score Is Still King: How a €1,100 Budget Hit the Bullseye at the Global Search Awards 2026
By Richie O’Sullivan, Founder, Ignition Digital Six cent. That’s what we paid, on average, every time someone clicked an ad for Double In Darts during their key sales period. Three competitors with significantly bigger budgets were bidding on the exact same name. We held 91% of the impressions anyway. You can’t buy a penny sweet […]
Read More
You Can’t Optimise for What You Can’t Measure: The AI Search Visibility Measurement Gap
By Will Bagnall, CEO and Founder, SUSO Digital In 2005, a handful of companies decided organic search was a real channel and went after it properly. TripAdvisor and Yelp still sit at the top of Google for their categories twenty years later. Nobody who came in late has moved them. AI search is at that […]
Read More
Exposure Ninja Wins at the Global Search Awards 2026
We’re excited to announce that Exposure Ninja has taken home two awards at the Global Search Awards 2026, winning Best UK PPC Campaign and Silver for Best Use of Search – B2C (SEO): Large. The awards recognise the results delivered for Autumna and CFA Institute through two very different PPC and SEO campaigns. Award-Winning PPC […]
Read More
Victorious Wins Global Search Awards Silver for B2B Finance SaaS
Victorious earned a Silver certificate in Best Use of Search – B2B (SEO) at the Global Search Awards 2026 for “Tipping the Scales for Finance SaaS,” with judges praising its innovation and adaptability. The night before Victorious’s onboarding call with this client in January 2025, their marketing manager found a problem with the company’s brand-new […]
Read More
Digital Hitmen Wins Best Local SEO Campaign at the Global Search Awards 2026
We’ve won Best Local Campaign (SEO): Small at the Global Search Awards 2026 for our work with Physio Pro. Our campaign, “From Zero to Google Hero”, helped the Perth physiotherapy business increase Google-sourced new patients from 36 to 91 across its Floreat and Como clinics. The win follows four finalist nominations for our work with […]
Read More
LOCOMOTIVE Named Best Global Large Integrated Search Agency at the Global Search Awards 2026
We’re proud to share that LOCOMOTIVE was named Best Global Large Integrated Search Agency at the Global Search Awards 2026. The category recognizes the teams setting the standard for search across disciplines and borders, and it’s a result that means a great deal to everyone here. This award isn’t about one campaign or one standout […]
Read More
From Professional Heritage to Consumer Growth: scandiweb Shortlisted at the Global Search Awards for Its Work with FELCO
scandiweb has been shortlisted for Best Integrated Campaign at the Global Search Awards 2026 for its work expanding FELCO’s D2C business to a new generation of home gardeners. At one point during Black Friday week, FELCO’s US team considered raising shipping prices to slow down orders. Only a few months earlier, scandiweb had started working […]
Read More
Rewriting the rules of search: Scaling pipeline through precision data and AI
Celonis is excited to be a finalist for the Global Search Awards 2026 in the Best Use of Search B2B (PPC) category. We are incredibly proud of our team for their hard work and for finding new ways to drive our digital marketing forward. Founded in 2011, Celonis makes processes work for people, companies, and […]
Read More