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Wasted Spend to Won Leases: A Google Search Ads Turnaround
Published – 27.08.2026
By Threshold A property’s paid search account went from a 1.60% click-through rate to 10.46%. Phone calls from prospects jumped 1,575%. Cost per click dropped 43%, without a single extra dollar added to the budget. That turnaround is the campaign we entered for Fairways at Star Ranch, and we’re proud to share that it’s been […]
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Wasted Spend to Won Leases: A Google Search Ads Turnaround
By Threshold A property’s paid search account went from a 1.60% click-through rate to 10.46%. Phone calls from prospects jumped 1,575%. Cost per click dropped 43%, without a single extra dollar added to the budget. That turnaround is the campaign we entered for Fairways at Star Ranch, and we’re proud to share that it’s been […]
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From CEE Heritage to DACH Relevance: How Vegeta Built Premium Brand Demand
A well-known brand in one region can still be an unfamiliar choice in another. That was the starting point for Vegeta in Germany, Austria and Switzerland. Podravka brought more than 70 years of FMCG heritage and a presence in over 70 markets, but recognition in Central and Eastern Europe did not automatically create trust in […]
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Tapping Into Intent: How a New Tapware Brand Went from Zero to Six Figures
Catch Me Marketing Co. has been shortlisted for three categories at the 2026 Global Search Awards: • Best Use of Search – Retail / eCommerce • Best Integrated Campaign • Most Innovative Campaign (PPC) Three nominations. One campaign. And one emerging Australian brand with an ambitious goal and the willingness to trust the strategy behind […]
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Vega Gibraltar Got Shortlisted. Here’s the Bit We’re Actually Proud Of.
Two years old. Shortlisted for Best Use of Search – iGaming at the Global Search Awards. I read the email twice, then shouted it across the office at Steve and Steven before I’d actually confirmed it wasn’t spam. Who we are, quickly, because you’re busy Vega Gibraltar are a search and performance marketing agency built […]
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The Quickest Win in PPC? Be Boring.
Ignition Digital Shortlisted for the Global Search Awards 2026 share their PPC insights Why going back to the search terms report can still uncover some of the easiest wins in Google Ads. Spend five minutes on LinkedIn and most PPC posts are about the latest thing. AI. Automated bidding. Performance Max. Broad match. A clever […]
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Candid Founders Shortlisted for Best Global Start-Up Agency at the Global Search Awards 2026
A finalist article on Faire search, retailer acquisition, and wholesale growth Candid Founders is proud to have been shortlisted for Best Global Start-Up Agency at the Global Search Awards 2026. For us, this recognition means a great deal because Candid Founders was not built as a traditional agency. It grew out of a very practical […]
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Seed: the Italian agency transforming SEO into AI Organic Marketing
Being visible online today means facing a completely different landscape than just a few years ago. Search engines are no longer simply a list of links: generative artificial intelligence is transforming the way people search for information, discover products, and make decisions. For brands, this means rethinking the very concept of visibility. It is precisely […]
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Yes, You Can Do SEO With AI Now. That’s Exactly Why Most of It Will Fail.
Growth Marketing Sweden is a finalist for Best Use of AI at the Global Search Awards 2026. Founder Jorge Castro on the most dangerous misconception in search marketing right now — and why the signals that decide rankings today were never inside the content to begin with. Here’s a conversation we have almost every week […]
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rankingCoach: Making AI Search Work for Every Small Business
Ranking #1 on Google is no longer enough. That sentence would have sounded strange five years ago. Today it is simply true. 91% of consumers use search engines to find local information, 51% of U.S. users already turn to AI assistants for product research, and Gartner projects LLM-based search to overtake traditional SEO entirely. rankingCoach […]
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