Published by Sue Johns-Chapman
Published Date 07.10.2025 
Ruby Digital share the work and results that put them on the Global Search Awards 2025 shortlist.
Ruby Digital is proud to announce that we’ve been selected as a finalist in the 2025 Global Search Awards. This recognition highlights our commitment to delivering measurable results through innovative digital marketing strategies that empower our clients to thrive.
Being nominated for such a prestigious award is both an honour and a reflection of the creativity, innovation, and teamwork that define everything we do.
The Global Search Award
The Global Search Awards celebrate excellence in SEO, PPC, and content marketing campaigns worldwide. Hosted by We Are Search, they recognise agencies and brands that demonstrate exceptional strategy, execution, and performance.
Past winners represent the best in the global digital marketing industry. To stand among them as a finalist is a milestone we are incredibly proud of.
This nomination adds to Ruby Digital’s growing list of accolades. Over the years, we’ve received multiple awards for our impactful campaigns and client-focused service, solidifying our reputation as a trusted leader in digital marketing.
Why we’ve been nominated for the award
Our nomination for Best Local Campaign (SEO) comes from our partnership with Front Runner Vehicle Outfitters (part of the Dometic Group), a global leader in premium roof racks, off-road vehicle accessories, and adventure gear.
The Challenge
Front Runner operates in a fiercely competitive e-commerce space where visibility is vital. Despite their strong international brand recognition, their local search performance was not fully optimised in key markets, and competitors were capturing valuable traffic and sales opportunities.
Some of the key challenges included:
- Limited local visibility in South Africa despite strong international recognition.
- Competitive keywords that were dominated by global and local rivals.
- Technical SEO issues impacting site performance and crawlability.
- The need for scalable solutions adaptable to other high-priority markets.
Front Runner partnered with Ruby Digital to unlock their full potential in local search and drive stronger ROI from organic channels.
Our Approach
Our team designed a multi-layered SEO strategy that combined deep technical expertise, creativity, and data-driven decision-making. The focus was on building a solid foundation for growth while targeting the right audiences at the right time.
Technical SEO Overhaul
- Conducted a full site audit to identify and resolve crawl errors, indexing issues, and site speed challenges.Improved site architecture and internal linking to ensure Google could better understand product hierarchies.
Local SEO Optimisation
- Optimised Google Business Profiles and implemented structured data to strengthen local presence.
- Created and optimised location-focused landing pages to capture nearby search intent.
Content Strategy & On-Page SEO
- Researched and prioritised high-value local keywords aligned with user intent.
- Enhanced category and product descriptions with SEO-driven, customer-focused content.
- Developed supporting content assets to position Front Runner as a trusted authority in the overlanding and adventure gear space.
Link Building & Authority Growth
- Built high-quality, relevant backlinks from industry-related publications and local directories.
- Leveraged partnerships and PR opportunities to increase brand authority in search.
The Results
The campaign produced outstanding results in both traffic growth and tangible business outcomes. Highlights included:
- Significant improvements in organic rankings for competitive product and category keywords.
- Double-digit growth in organic sessions within months.
- Increased local visibility driving higher conversion rates from regional traffic.
- Strengthened brand presence in South Africa, positioning Front Runner as the go-to choice for vehicle accessories and adventure products.
Most importantly, the campaign proved how strategic SEO can directly impact business performance – not only by driving more traffic, but also by converting that traffic into measurable revenue growth.
A spotlight on our team & culture
Behind every campaign is a team dedicated to making it succeed. Our culture of collaboration and innovation fuels the strategies that deliver impact.
From SEO specialists to client Success specialists, every team member played a role in this success, proving that innovation thrives when people work together toward a shared goal.
“Being nominated for the Global Search Awards is an incredible moment for our team. It validates not only our strategies but also the hard work, commitment, and creativity that everyone at Ruby Digital puts into helping our clients succeed.” – (Justin Lester, Founder & CEO)
This recognition reflects not just a single campaign but the culture of excellence we nurture at Ruby Digital.
What this means for clients & partners
For our clients, this nomination is proof that partnering with Ruby Digital means working with an agency recognised for results-driven innovation.
Every project we take on is guided by the same principles that earned us this honour: strategic insight, measurable success, and client-first execution.
Don’t just take our word for it – explore our client testimonials and see what our partners say about working with us.
What we see looking ahead
While being named a finalist is an achievement to celebrate, it’s also fuel for what’s next. Ruby Digital remains committed to pioneering new strategies, adopting new technologies, and driving even greater success for our clients in the years ahead.
We look forward to the awards ceremony and are excited to continue raising the bar in digital marketing.
Follow Ruby Digital’s journey on LinkedIn, Facebook, and Instagram for updates.
A Final Word
We extend our heartfelt thanks to our incredible team, our valued clients, and the Global Search Awards organisers for this recognition.
If you’re ready to work with an agency that delivers award-nominated results, we’d love to hear from you.
