Please see the following descriptions for information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
CAMPAIGN AWARDS
Every sector and vertical is different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector, judges will be looking for the thinking and approach specific to the needs of the sector and the client's goals and how results were met or exceeded.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): SMALL
Online retail has seen a huge boom over the last decade and the competition is tough. This award is in recognition of an SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): LARGE
Online retail has seen a huge boom over the last decade and the competition is tough. This award is in recognition of an SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): SMALL
Competition in retail has soared and shows no signs of slowing down. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): LARGE
Competition in retail has soared and shows no signs of slowing down. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.
Finance is ruled by many regulations and needs innovation to thrive. This award is in recognition of an SEO campaign that has successfully enhanced the visibility of a website in the finance sector whilst adhering to strict financial guidelines. This can include banking, insurance, or financial services. This category is open to agencies with 25 or less employees.
Finance is ruled by many regulations and needs innovation to thrive. This award is in recognition of an SEO campaign that has successfully enhanced the visibility of a website in the finance sector, whilst adhering to strict financial guidelines. This can include banking, insurance, or financial services. The large category is open for companies with 26 and over employees.
Finance is ruled by many rules, making it a niche in terms of PPC. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector. This can include banking, insurance, or financial services, whilst sticking to regulations. Open for agencies with 25 or less employees.
Finance is ruled by many rules, making it a niche in terms of PPC. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector. This can include banking, insurance, or financial services, whilst sticking to regulations. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): SMALL
The travel industry is thriving but competition means engaging with audiences is essential. Judges are looking to recognise an SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): LARGE
The travel industry is thriving but competition means engaging with audiences is essential. Judges are looking to recognise an SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): SMALL
The travel industry is thriving but competition means engaging with audiences is essential. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): LARGE
The travel industry is thriving but competition means engaging with audiences is essential. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.
The gaming industry is scrutinised more than most. This award is a recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector while sticking to specific rules and regulations. Open to agencies with 25 or less employees.
The gaming industry is scrutinised more than most. This award is a recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector while sticking to specific rules and regulations. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: SMALL
It's never just about donations in the not-for-profit sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not-for-profit organisation website to grow engagement. Open to agencies with 25 or less employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: LARGE
It's never just about donations in the not-for-profit sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not-for-profit organisation website to grow engagement. The large category is open for companies with 26 and over employees.
Judges will reward and recognise an SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 25 or less employees.
Judges will reward and recognise an SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 26 or more employees.
Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The small category is open for companies with 25 or less employees.
Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The large category is open for companies with 26 and over employees.
Recognition of an SEO campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.
Recognition of an SEO campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.
Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.
Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.
Search for health-related subjects has grown exponentially over the past few years. This award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. Open to agencies with 25 or less employees.
Search for health-related subjects has grown exponentially over the past few years. This award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. The large category is open for companies with 26 and over employees.
The automotive industry is changing rapidly, but how did your campaign achieve outstanding results in search? Our judges want to know how and why. The category open to agencies with 25 or less employees.
The automotive industry is changing rapidly, but how did your campaign achieve outstanding results in search? Our judges want to know how and why. Category open to agencies with 25 or less employees. The large category is open for companies with 26 and over employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY: SMALL
Home is where the heart is but search is what helps the right buyer find the right home. This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property. The category is open to agencies with 25 or less employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY: LARGE
Home is where the heart is but search is what helps the right buyer find the right home. This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property. The large category is open for companies with 26 and over employees.
FMCG are crucial in customer's day-to-day lives but competition is strong. This category recognises an SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search. This category is open to agencies with 25 or less employees.
FMCG are crucial in customer's day-to-day lives but competition is strong. This category recognises an SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search. The large category is open for companies with 26 and over employees.
The fashion industry is constantly changing and evolving with the trends. This category recognises a search campaign that has enhanced the visibility of a website in the fashion sector despite an ever-changing environment and tough competition. This category is open to agencies with 25 or less employees.
The fashion industry is constantly changing and evolving with the trends. This category recognises a search campaign that has enhanced the visibility of a website in the fashion sector despite an ever-changing environment and tough competition. The large category is open for companies with 26 and over employees.
The focus for this award is geographical. Judges are looking for campaigns that have delivered outstanding results or visibility and have shown how to capitalise on the changing search landscape and implement localised strategies. This category is open to agencies with 25 or less employees.
The focus for this award is geographical. Judges are looking for campaigns that have delivered outstanding results or visibility and have shown how to capitalise on the changing search landscape and implement localised strategies. The large category is open for companies with 26 and over employees.
Search engines' continued quest for displaying tailored results coupled with the ever-increasing share of mobile queries means localisation is a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results. This category is open to agencies with 25 or less employees.
Search engines' continued quest for displaying tailored results coupled with the ever-increasing share of mobile queries means localisation is a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results. The large category is open for companies with 26 and over employees.
Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $3000 or less in fees. This category is open to agencies with 25 or less employees.
Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $3000 or less in fees. The large category is open for companies with 26 and over employees.
Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $9000 or less in fees and paid media. This category is open to agencies with 25 or less employees.
Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $9000 or less in fees and paid media. The large category is open for companies with 26 and over employees.
The success of any marketing channel can't be measured in a silo without considering the influence of others. Whether that's joined-up PPC and SEO campaigns to maximise search impact or some perfectly timed search activity to jump capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. This category is open to agencies with 25 or less employees.
The success of any marketing channel can't be measured in a silo without considering the influence of others. Whether that's joined-up PPC and SEO campaigns to maximise search impact or some perfectly timed search activity to jump capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. The large category is open for companies with 26 and over employees.
This category recognises innovation within an SEO campaign that shows the use of strategy or implementation that sets it apart from the competition. This category is open to agencies with 25 or less employees.
This category recognises innovation within an SEO campaign that shows the use of strategy or implementation that sets it apart from the competition. The large category is open for companies with 26 and over employees.
This category recognises innovation within a PPC campaign that shows the use of strategy or implementation that sets it apart from the competition. This category is open to agencies with 25 or less employees.
This category recognises innovation within a PPC campaign that shows the use of strategy or implementation that sets it apart from the competition. The large category is open for companies with 26 and over employees.
Whether you’ve achieved huge results with a piece of content or dominated the landscape with technical wizardry; show us why you deserve the title of Best Global SEO Campaign. This category is open to agencies with 25 or less employees.
Whether you’ve achieved huge results with a piece of content or dominated the landscape with technical wizardry; show us why you deserve the title of Best Global SEO Campaign. The large category is open for companies with 26 and over employees.
Increased technological influence, the use of scripts and feeds, and the ability to target individuals over keywords have transformed PPC into an advertising channel. We are looking for the best of the best, where businesses have made the most of the innovations for maximum effect. This category is open to agencies with 25 or less employees.
Increased technological influence, the use of scripts and feeds, and the ability to target individuals over keywords have transformed PPC into an advertising channel. We are looking for the best of the best, where businesses have made the most of the innovations for maximum effect. The large category is open for companies with 26 and over employees.
Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether it's links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award. This category is open to agencies with 25 or less employees.
Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether it's links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award. The large category is open for companies with 26 and over employees.
Combining PR coverage with SEO can bring great results, but it isn’t easy. Show us how you have used great PR coverage combined with search to achieve website authority. This category is open to agencies with 25 or less employees.
Combining PR coverage with SEO can bring great results, but it isn’t easy. Show us how you have used great PR coverage combined with search to achieve website authority. The large category is open for companies with 26 and over employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: SMALL
Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement. This category is open to agencies with 25 or less employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN: LARGE
Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement. The large category is open for companies with 26 and over employees.
Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. This category is open to agencies with 25 or less employees.
Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. The large category is open for companies with 26 and over employees.
Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. This category is open to agencies with 25 or less employees.
Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results. Our judges understand the true value of data. The large category is open for companies with 26 and over employees.
Open to agencies and teams delivering search campaigns to the Canadian audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering PPC campaigns to the Canadian audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering search campaigns to the US audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering PPC campaigns to the US audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering search campaigns to the MENA audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering PPC campaigns to the MENA audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering search campaigns to the APAC audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering PPC campaigns to the APAC audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering search campaigns to the UK audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering PPC campaigns to the UK audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering search campaigns to the European audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
Open to agencies and teams delivering PPC campaigns to the European audience. Judges are looking for campaigns from across all industries that increase visibility and engagement, drive traffic, and exceed objectives and ROI.
The Best Use of AI for Data award recognizes exceptional achievements in leveraging artificial intelligence to transform, analyze, and derive actionable insights from data.
Entrants will have successfully implemented AI solutions to address the complexities of data processing, analysis, and interpretation.
The category honors exemplary achievements in the integration and application of artificial intelligence to optimize and transform search experiences.
Nominees for this award have implemented cutting-edge AI solutions to address the evolving challenges of information retrieval, navigation, and discovery in digital landscapes.
The Best Use of AI in PPC category recognizes outstanding achievements in leveraging artificial intelligence to optimize and revolutionize Pay-Per-Click advertising strategies.
Judges will be looking for projects that showcase a deep understanding of AI algorithms, data-driven decision-making, and measurable improvements in key performance indicators (KPIs) for PPC campaigns.
The Best Use of AI in Content award celebrates exemplary achievements in harnessing artificial intelligence to elevate and innovate content creation, distribution, and engagement.
Entrants will have successfully integrated AI into content workflows, showcasing a deep understanding of AI capabilities, audience dynamics, and content trends.
INNOVATION/SOFTWARE AWARDS
Innovative and ground-breaking software and tools are making the way PPC, SEO and content work quicker, faster, and better.
Technology and innovation can be the key to driving real business results at scale. But what technology is powering the cutting edge for agencies and clients this year?
With Google giving little away to help improve natural search positions, third-party software can help businesses supercharge their SEO and focus their efforts. We will be looking for an SEO software suite that has shown innovation and rapid development.
The Best AI Search Software Solution award acknowledges outstanding achievements in the development and implementation of artificial intelligence-powered search software.
Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of accuracy, speed, and user-centric features that significantly enhance information retrieval.
As PPC software moves from a focus on bid management to feeds, attribution and rich media, who is powering the innovation and who deserves to be awarded for the features introduced this year?
Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY/TEAM/INDIVIDUAL AWARDS
The Agency/Team categories are based on employee count and service offerings. In all categories, the judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
You might be new but you're running rings around the old guard! This is your opportunity to be recognised amongst your peers and industry experts and wear the badge of honour that attracts new business. Entries are welcomed from agencies which are under 24-months old.
This award recognises an outstanding small SEO agency with up to 25 staff that demonstrates a great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
This award recognises an outstanding large SEO agency with 26 or more staff that demonstrates a great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
This award recognises an outstanding small PPC agency with up to 25 staff that demonstrates a great understanding and use of PPC. Judges will be looking for revenue figures, staff training and development, and overall company culture, as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
This award recognises an outstanding large PPC agency with up to 26 staff or more staff that demonstrates a great understanding and use of PPC. Judges will be looking for revenue figures, staff training and development, and overall company culture, as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
This award recognises an outstanding small integrated search agency with up to 25 staff that demonstrates a great understanding and use of SEO, PPC and content marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
This award recognises an outstanding large integrated search agency with 26 staff or over that demonstrates a great understanding and use of SEO, PPC and content marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
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We thank the judges for recognising our hard work, and congratulate all the participants, finalists, and winners of the 2023 Global Search Awards! It was a fantastic event, and we can’t wait to see what next year brings.Climbing Trees
Receiving a second award from Global Search Awards carries special significance for us, as it follows our first award in the challenging year of 2020. During that time, despite the difficulties, our team persevered and delivered exceptional SEO services, making a notable impact in the digital marketing landscape. Moving forward, we remain committed to maintaining the highest standards of excellence in our work, and we eagerly anticipate the opportunities the future holds for our agency. Both awards serve as a motivation to continue striving for greatness and providing top-notch services to clients worldwide. Serpact
Every applause, every accolade, and every word of recognition echoed a journey of dedication, passion, and an unwavering commitment to excellence. Taking home three substantial awards, including the monumental ‘Best Global Large SEO Agency,’ has not only set a new benchmark for us but also for the industry, particularly for the MENA region. The nomination phase was thrilling, but the victory? It was electrifying!SEO SHERPA
Everything from the organisation of the event, the food, waiters, judges, hosts and how special we felt on the night made it one of the best awards our company has been a part of. We can’t wait to see you again next year – and who knows where it will take us! The awards exceeded all our expectations. Everything from the location, staff, food and entry process was seamless and met all our expectations and more!Candidsky David Vernon
“Winning the Best Small Budget SEO Campaign at the Global Search Awards is a proud milestone for Digital Hitmen. Competing globally alongside top agencies is an incredible honour, and this award reflects our commitment to helping clients reach their full potential online. For us, budget constraints inspire innovation, and this recognition proves that impactful results don’t require a six-figure budget.”Digital Hitmen
"Winning an award at the Global Search Awards means so much to us. It proves to us that our strategy works and is supported by great clients and solid results. Competing against hundreds of entries from around the world makes it even more special. We're proud of the hard work our team puts in every day, and it's exciting to see that recognised alongside other talented professionals in the industry."Emily Bencsics, Marketing & Digital Specialist Megantic