Published by Sue Johns-Chapman
Published Date 09.02.2026 
For many agencies, entering awards is about industry recognition. For 94N Digital, a remote-first paid media agency based across Europe and Asia, it’s been about much more than that.
Over the final months of 2025, 94N took home wins across four major programs: the Global Digital Excellence Awards, Global Search Awards, UK Search Awards, and the European Paid Media Awards. But what followed wasn’t just a celebration; it was momentum.
We spoke with founder and CEO Alex Tkacovs about what changed, how the wins played into business growth, and what it meant to their globally distributed team.
Building Visibility — and Credibility
In today’s digital-first world, agencies need more than a great track record. They need trust signals. That’s exactly what the award wins delivered for 94N.
“We’ve definitely seen more eyes on us,” Alex explains. “Traffic is up, leads are better qualified, and it’s clear our presence in the industry has grown.”
Being featured in press releases, award shortlists, and win announcements has also contributed to better discoverability, especially in AI-assisted search and algorithmic content surfacing.
“Some of the new leads we’ve gotten have mentioned finding us through content we didn’t even realise was ranking. That’s been a big plus.”
New Business Wins — and a Perfect Month
While the exposure helped, it was the fit of those new leads that really stood out. 94N has seen an increase in B2B clients that align with their values, communication style, and performance-driven approach.
January 2026 marked the agency’s most successful month yet — five new clients closed, with a 100% conversion rate.
“The awards gave us a stronger position. When people arrive already trusting your capabilities, the sales process becomes a lot more natural.”
Internal Growth Through the Awards Process
Behind the scenes, the process of entering these awards shaped how the team worked, too. Writing entries pushed the agency to define its strategy, outcomes, and approach in ways that resonated outside the day-to-day.
“It forced us to reflect,” says Alex. “At first, it wasn’t easy to translate our work into award entries, but it became a valuable exercise. We now actively plan which projects could become strong case studies.”
The outcome? A more commercially aware team, and clearer storytelling around results — both internally and for clients.
Celebrating Culture Across Borders
94N’s team spans Latvia, India, and beyond. For many team members, the award wins carried deep personal and professional meaning.
“It’s not every day a Latvian agency wins at this level. That’s had a big impact on morale,” Alex says. “We’ve seen it help with hiring, too. Talent wants to join a team that’s recognised for its work.”
It’s also strengthened client confidence, particularly for those still adjusting to remote-first partnerships.
A Community Worth Competing In
The ceremonies themselves proved to be more than just celebrations. From building new industry relationships to making friends in the paid media world, 94N found the events energising.
“We didn’t expect to walk away with potential partners, but we did,” Alex shares. “Everyone was open, collaborative, and it reminded us we’re part of a community that really values craft.”
What’s Next?
While 94N hasn’t started benchmarking against competitors just yet, they’re aware that the wins position them well for bigger conversations in 2026. For now, they’re focused on leveraging the recognition to keep improving — and to keep growing.
“The awards were never just about a trophy,” Alex reflects. “They’ve helped us improve how we show up — online, with clients, and as a team.”
