Published by Sue Johns-Chapman
Published Date 15.09.2025 
s360 at the Global Search Awards – the team showcase nominated work.
Twelve nominations. Three strong cases. One proud team.
s360 is a European digital marketing agency with 350 specialists across 11 offices in 8 countries. We work with international brands and retailers to deliver growth through data, creativity, and technology.
This year, our work has been recognised at the Global Search Awards 2025, where we have been shortlisted 12 times, our strongest result to date.
These nominations cover PPC, SEO, AI, and data. They recognise the advantage of taking a holistic approach to transform complex setups into commercial results for ambitious, international brands.
Let’s have a look at the shortlisted cases and what makes them stand out.
Inside the nominations: What set these cases apart
s360 & BAUHAUS – Building a paid search powerHAUS
Like many omnichannel retailers, BAUHAUS faced the challenge of managing a vast product assortment across physical stores while competing in an online market driven by aggressive pricing.
With 19 stores and more than 40,000 SKUs, BAUHAUS Denmark partnered with s360 to rebuild Paid Search around live product availability and price competitiveness. We integrated ERP and stock data with Google Search Ads 360, then added real-time pricing insights from PriceShape to steer bidding towards the products most likely to convert.
The outcome is a setup that reacts to inventory and market movements, improves efficiency, and grows non-branded performance without waste.
Shortlisted for:
- Best Use of Search – Retail / Ecommerce (PPC): Large
- Best Use of Search – B2C (PPC): Large
- Most Innovative Campaign (PPC): Large
- Best Global PPC Campaign: Large
- Best Use of Data (PPC): Large
s360 & JYSK – AI-powered feed optimisation at scale
In a digital world where Google Shopping results have moved from simple text links to visually rich product-first formats, JYSK needed to scale relevance across paid and organic listings simultaneously.
Operating in 50 countries, JYSK turned to s360 to create product data that could power both Shopping Ads and Free Listings. Using s360’s Quantum Feed Engine, we enriched attributes at scale and ran a rigorous test-and-learn programme. Only proven improvements were rolled out across markets.
The result is a measurable increase in visibility and engagement, with an estimated additional millions of clicks and a significant impact on sales, all without extra media spending.
Shortlisted for:
- Best Integrated Campaign: Large
- Best Global PPC Campaign: Large
- Best Use of AI in Search
- Best Use of AI in PPC
s360 & Skoringen – Stepping up the SEO game
SEO that moves with fashion. Skoringen is the leading Nordic footwear chain. With thousands of footwear sub-categories shifting in demand depending on season and trend, it was impossible to optimise every page manually.
Skoringen partnered with s360 to build a dynamic SEO engine that maps demand in real time, prioritises the right sub-categories, and produces on-brand, search-optimised content with GenAI and expert review.
The payoff is broader coverage where it matters most, with thousands of new top-three rankings, and strong double-digit growth in organic revenue, including standout gains in Norway.
Shortlisted for:
- Best Use of Search – Retail / Ecommerce (SEO): Large
- Best Use of Search – Fashion: Large
- Best Use of Data (SEO): Large
What this means to us
We measure our success by the success of our clients. These twelve nominations are proof that strong partnerships, ambitious thinking, and the right use of data and tech create results that matter.
“This recognition is a testament to the hard work and innovation of our entire team, a true reflection of the dedication and expertise they pour into every project. It highlights our commitment to excellence in the search industry and underscores the value we place on delivering outstanding results for our clients,” says Jesper Koubaa Andersen, Head of Paid Search at s360.
Being shortlisted also means visibility for the talented specialists across our teams. Every case represents hours of testing, building, adjusting, and optimising. We see these nominations as a celebration of that craft as much as the results.
About s360
s360 is a leading European marketing and technology agency founded in 2011. With more than 350 specialists across 11 offices in 8 countries, we help brands and retailers grow by solving challenges across marketing, creativity, data, and tech. Our client portfolio includes international players such as New Era, Sephora, NUXE, Georg Jensen, and JYSK.
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