Published by Leenesha Friend
Published Date 27.06.2023 
We’re excited to share that Flow SEO has been shortlisted for not one, not two, but three categories at the Global Search Awards! It’s an amazing achievement for our fully-remote, small boutique agency, and we couldn’t be more proud.
Let’s take a look at the campaigns that caught the judges’ attention:
- Best Use of Content Marketing: Small
Campaign: Scalable Product-led Content Marketing for MailCharts
MailCharts is an e-commerce email and SMS marketing inspiration tool. Their database allows digital marketers, agencies, and sales teams to browse their competitors’ campaigns, gain industry insights, and get inspired by emerging email and SMS marketing trends. In 2022, we aimed to build upon previous moderate success with a product-led content marketing strategy and introduce a new vertical. Working with a modest budget and small team, we were able to not only achieve our goals but exceed them in ways we didn’t expect. Winning this award would be a great achievement for our teams, who have been dedicated to creating unique valuable content for readers. Also, launching a new product offering mid-acquisition is also quite a feat. This shows the power of search for driving sustainable traffic, even when a business may be shifting leadership.
- Best Integrated Campaign: Small
Campaign: High-Intent Content Hubs Across Paid and Organic Search for ELM Learning
ELM Learning is an eLearning agency that develops corporate training programs. In December 2021 we launched two new hubs around service and solutions offered to drive conversions across paid and organic search. With ongoing optimization and testing throughout 2022, we were able to exceed our expected results – increasing conversion rate and driving more qualified leads across both channels by targeting high-intent keywords with relatively low search volume.
- Best Use of Search – B2B (SEO): Small
Campaign: SEO for Enterprise SaaS for Betterworks
Betterworks is a leading performance management software. The world’s most dynamic enterprises rely on Betterworks to accelerate growth by supporting transparent goal-setting, enabling continuous performance, and learning from employee insights. We’re a boutique agency specializing in Search Marketing for SaaS, especially HRtech and eLearning. We started working with Betterworks in 2020. Since then, Flow has supported the strategic shift from OKRs to performance management with technical SEO, content strategy, and optimization, as well as link building, scaling organic visibility and traffic dramatically. We are extremely grateful for the long relationship that is a true supportive partnership between Betterworks and Flow. Our thank you goes to the amazing teams at Betterwork, Rep Cap and AzoresX that enable this organic success.
This is only our second year applying for any awards, and we went from one nomination to three for the Global Search Awards!
Not only it’s a huge recognition from the industry, but It’s also a clear testament to our hard work, expertise, and dedication to crafting remarkable campaigns and delivering exceptional results for our clients; it means even more knowing that we’re a small, 100% bootstrapped, fully-remote, and largely women-led agency.
We are grateful for the trust and support of our clients, partners, and supporters who have been on this journey with us. Their collaboration and belief in our capabilities have been instrumental in our success. It is through these strong partnerships that we have been able to implement effective campaigns, achieve exceptional results, and continuously push the boundaries of what is possible in the digital marketing landscape.
