Published by Sue Johns-Chapman
Published Date 14.10.2025 
Award-winning SEO and PPC agency, ThoughtShift, are delighted to be recognised by the Global Search Awards 2025 as finalists for the Best Use of Search – Travel / Leisure PPC Award and Best Use of Search Travel / Leisure SEO Award.
Full-Funnel SEO & PPC Supercharging Digital Performance
ThoughtShift collaborated with luxury travel specialist, Finest Stays, to win travel PPC and SEO award nominations for the campaigns ‘Defining Luxury in Holiday Rentals to Boost Revenue’ and ‘Tapping into Seasonal Relevancy to Drive Record Breaking Revenue’.
ThoughtShift Co-Founder & Managing Director, Helen Trendell shares: “We’re over the moon for our SEO & PPC campaigns to be shortlisted in the Global Search Awards 2025 for the Best Use of Search – Travel / Leisure PPC Award and Best Use of Search Travel / Leisure SEO Award. Our SEO & PPC agency has specialised in travel and leisure since 2011, so being recognised by the Global Search Awards 2025 demonstrates our ThoughtShift Full-Funnel SEO & PPC Methodology is truly world-class.”
SEO for Travel and Leisure
The ThoughtShift approach for travel SEO is to start by curating unique, well-crafted meta data titles and descriptions – a major hidden and underutilised opportunity for travel sites with hundreds or thousands of pages. ThoughtShift utilises a human-centered copywriting technique to carefully match search intent to the page content to win a top position and the click – which is especially valuable in the ever-evolving AI-driven search results world.
Whilst the importance of which SEO factors influence visibility and rankings is debated, ThoughtShift’s tried and tested SEO methodology is proven to deliver considerable advantage for travel SEO performance in both Google search results and generative AI results such as ChatGPT. With competitor sites often neglecting thousands of missed search market entry opportunities to capture highly specific and high purchase intent searches from hundreds of location and holiday type pages.
Crafting travel SEO content strategies from proven data-driven impression, query, landing page, conversion and revenue increases visibility, click through rate and conversion rate compared to travel SEO strategies based on keyword search volume alone.
Incorporating conversion, audience and brand-led data insights within the website navigation, page copy and internal linking structure from Google Analytics, Google Search Console and Google Ads data is then proven critical to delivering record-breaking revenue.
PPC for Travel & Leisure
ThoughtShift’s human-centered approach to travel PPC starts with ad copy analysis. Emotive copywriting strategies are often neglected in PPC, reserved more for other media environments. The more the search landscape evolves and becomes more visual, the more there’s room for creative paid media strategies that go beyond keywords.
Seasonality is another critical success factor impacting search demand in travel and when considering travel PPC media budgets for Google Ads, Performance Max and AI Max formats.
ThoughtShift recommends using a ‘social advertising mindset’ that includes PPC campaigns designed to reach different audiences at every stage of the customer buying journey across targeting, copywriting, ad creative and video is the key to supercharging digital performance in our AI-driven world.
About ThoughtShift
ThoughtShift is the award-winning digital marketing agency supercharging SEO, PPC and social media advertising performance for travel, retail, health and luxury brands with B2C and B2B audiences. Experts in SEO, Google Ads, YouTube Ads, Microsoft Ads, Instagram Ads, Facebook Ads and Google Analytics 4, the ThoughtShift team are proven to deliver positive impact in ecommerce, lead generation and return on investment.
