Published by Sue Johns-Chapman
Published Date 09.10.2025 
Search Atlas introduce OTTO which has been shortlisted at the Global Search Awards 2025.
When we founded Search Atlas, we had a simple but ambitious vision: to transform SEO from a fragmented, manual process into an intelligent, automated system that delivers real results. The Global Search Awards recognition isn’t just a big achievement for our team. It’s validation that the future of search marketing is here, and it’s automated, data-driven, and results-focused.
Who is Search Atlas
Search Atlas is a global SEO technology company on a mission to make search marketing powerful, accessible, and efficient for everyone — from solo entrepreneurs to enterprise brands.
With 178 employees across multiple continents, our platform brings together every part of search marketing — LLM visibility, technical SEO, content creation and optimization, link building, local visibility, paid search — into one unified system. Search Atlas stands for innovation, transparency, and measurable outcomes that move businesses forward.
Our vision has always been clear: to simplify the complexity of search and give marketers the tools to act intelligently, instantly, and at scale.
The SEO industry has been troubled by the same problems for years: disconnected tools, manual execution, lengthy timelines, and strategies that fail to translate into action. Marketing teams juggle audits, keyword research, content creation, technical fixes, and link building across dozens of platforms. Even basic SEO implementations can take weeks and require multiple specialists.
The work behind the nomination
In 2025, Search Atlas was shortlisted for Best Global SEO Software Suite and OTTO — the first AI SEO agent in the industry — for Best AI Search Software Solution at the Global Search Awards — a recognition that honors innovation, measurable results, and real-world impact in the world of search marketing.
This nomination represents years of R&D, automation breakthroughs, and the creation of a platform that executes SEO and paid search tasks once considered impossible to scale.
At the core of Search Atlas are technologies that set new benchmarks in the industry:
- AI-powered automation: Search Atlas automates holistic SEO, LLM visibility, and Google Ads management, connecting to first-party data sources and optimizing across content, technical, and off-page layers in real time.
- Integrated visibility tracking: Beyond search rankings, our platform measures brand presence across emerging AI engines — from ChatGPT and Gemini to Claude and AI Overviews — ensuring visibility wherever audiences search.
- Experiment-backed link intelligence: With over 15,000 ongoing experiments and $45,000 invested monthly in real-world link testing, Search Atlas helps users secure measurable, repeatable growth.
- Unified reporting and analytics: Businesses access every performance indicator — traffic, impressions, rankings, conversions, and ROI — in one transparent, automated dashboard.
Our entry highlighted the measurable business outcomes delivered by the Search Atlas ecosystem: higher rankings, faster implementation, and significant cost savings in SEO execution on all fronts.
The impact of Search Atlas and OTTO has been nothing short of transformational. Our platform has been delivering to the users:
- $134,000 savings in average per U.S. customers
- 1.6× higher conversion rates
- 2× higher click-through rates
- 90% reduction in SEO implementation time
What Being Shortlisted Means to Us
Being shortlisted for Best AI Search Software Solution at the Global Search Awards is an incredible honor for everyone at Search Atlas. This recognition validates years of research, development, and innovation, and the sacrifices our team has made to build something truly groundbreaking.
“This nomination represents more than just our technology,” says Manick Bhan, founder of Search Atlas. “It’s proof that AI can fundamentally change how we approach search marketing. We’re doing more than automating tasks; we’re empowering marketers to achieve results they never thought possible.“
For our team, this shortlist is a reminder of why we do what we do: to eliminate the tedious, time-consuming work that holds marketers back and replace it with intelligent, data-driven execution that delivers real business impact.
It’s also a testament to the thousands of agencies, businesses, and marketers who’ve trusted OTTO to transform their SEO and paid search strategies. Their success stories, case studies, and testimonials have been the driving force behind our continuous innovation.
Join Us in Dublin
The Global Search Awards ceremony will take place on October 22, 2025, at the Round Room at Mansion House in Dublin, Ireland. We’re incredibly proud to be among the finalists and can’t wait to celebrate alongside the world’s most innovative search marketers.
Whether we take home the award or not, being shortlisted is a victory for everyone who believes in the power of AI to transform search marketing. We’re just getting started.
Want to experience OTTO for yourself? Visit searchatlas.com to learn more about our AI-powered SEO and Google Ads automation platform.
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About Our Global Search Awards Experience
The entry process for the Global Search Awards was thorough and professional, exactly what you’d expect from a world-class awards program. The team provided clear guidelines, responsive support, and a streamlined submission portal that made showcasing OTTO’s capabilities straightforward.
We appreciated the emphasis on measurable results and innovation, which aligns perfectly with our data-driven approach to SEO. The judging criteria challenged us to articulate not just what OTTO does, but the real-world impact it creates for businesses worldwide.
For any company considering entering: we highly recommend it. The process itself helps you reflect on your achievements and sharpen your value proposition, and being recognized among the best in the industry is an honor that resonates with clients and partners alike.
