NerdOptimize’s Blueprint for Global Search Awards 2025

NerdOptimize share their Global Search Awards journey and why their core strategy is delivering evergreen victory.

NerdOptimize is a leading SEO agency in Thailand, trusted by over 300 top organizations. Our philosophy is simple yet powerful: we transform business challenges into measurable success stories by moving from search to success. 

With our deep understanding of digital marketing, we integrate our SEO expertise with the latest Generative Engine Optimization (GEO) to provide more precise and advanced analysis and strategic planning than ever before. Our team has developed proprietary AI tools designed to boost your business’s visibility on leading AI search platforms such as ChatGPT, Gemini, Perplexity, and AI Overviews to help you stay ahead in the age of AI-driven discovery. This aligns perfectly with our philosophy of “From Search to Success,” which defines “Search” as more than just a Google search bar but as every channel people use to find information in the digital world.

Our SEO delivers real results, including significant increases in organic traffic, website ranking, and conversions. We are committed to getting our clients on the first page of Google within six months and provide SEO services to businesses of all sizes, from startups to large enterprises.

This project is a testament to how strategic thinking, technical excellence, and a deep understanding of users’ behavior can lead to extraordinary results. This campaign has been submitted for consideration in the Global Search Awards 2025 for the category of Best Use of Search – Real Estate & Property: Large.

Core Strategy for Evergreen Victory

NerdOptimize’s core strategy is the synergy of our Three-Pillar Approach, a strategy that has truly revolutionized digital marketing.

• Content Hierarchy Revolution: We didn’t just create content; we built a data ecosystem where every piece, from informative answers to strategic advertorials, is seamlessly linked.
• Keyword Ladder Strategy: We Started by targeting high-intent keywords in high-demand areas like Bangna. Then target specific keywords like “house in Bangna.” We then climbed the ladder by analyzing local culture to find high-volume keywords, “Lucky House Number.” This two-step process, combining specific, high-intent with culturally-relevant, high-volume keywords, was key to our success.
• Technical Foundation: We turned a website migration crisis into an opportunity to build the strongest technical foundation possible. This included a complete site restructure, adding Schema Markup, and creating a flawless internal linking system.

This approach transformed SC Asset into a digital authority in Thailand’s real estate market. We didn’t just chase quick wins; we built a sustainable engine for long-term growth. Our success is a testament to our strategic excellence, cultural intelligence, and technical prowess.

A Story of Measurable Success

The success of this project isn’t just a claim, it’s proven by impressive numbers that demonstrate the true impact of our strategy. We achieved SERP Authority, consistently securing over 70% first-page rankings throughout 2024, with a perfect 100% keyword success rate for all KPI keywords in March. This means every single keyword we committed to ranking on the first page for the client not only hit our target but secured a spot, ensuring maximum visibility and impact.

Our Traffic Growth exceeded all expectations, with a 40.6% annual increase in organic sessions. We also boosted the Domain Rating from 46 to 50+, a testament to our quality backlink and PR efforts.

The most significant win was our Conversion Excellence, which saw an incredible 93% growth from January to December. We didn’t just meet our goals; we shattered them, proving that a smart, integrated approach yields exceptional and sustainable results.

Optimizing Challenges into Wins

The success of this project wasn’t accidental; it was the result of a precise methodology for tackling real-world challenges. We faced three key obstacles, and our strategic problem-solving turned each one into a victory.

After a major site migration, we quickly addressed critical technical issues like missing redirects and sitemap errors. By meticulously cross-checking URLs and fixing crawl issues, we ensured a rapid recovery of organic visibility.

The users are not only searching for “houses” or “condos”; they are also seeking in-depth information on the entire home-buying process, including finance, loans, and refinancing. To compete with larger financial institutions, we built a content hub using long-tail keywords to support main transactional pages. This strategy successfully boosted our core content to the first page, reaching position #9. 

Finally, we resolved critical rendered HTML issues that were affecting Google’s crawling efficiency. We fixed duplicate meta titles and converted client-side redirects to server-side, which dramatically improved rankings and crawl budget efficiency.

A True Partnership for Success

The success of this campaign is a testament to the power of a true partnership. This award-winning project was made possible by the collective talent and unwavering dedication of both the NerdOptimize and SC Asset teams. We extend our deepest gratitude to SC Asset for their trust in our vision and their courage to embrace a truly transformative approach to digital marketing.

We must give immense credit to our dedicated SEO team. Their ability to turn complex challenges into actionable solutions was nothing short of brilliant. Furthermore, we extend our sincere thanks to the entire NerdOptimize team. This project is a shining example of what can be achieved when a client and a strategic partner work in complete synergy, turning bold ideas into measurable, long lasting success. The victory belongs to all of us.

From Search to Long Lasting Success

This project wasn’t about quick wins; it was a complete digital transformation that turned SC Asset into a digital authority in Thailand’s competitive real estate market. We engineered a Living-Solutions SEO Engine that goes far beyond standard SEO tactics. This campaign represents strategic excellence, measurable results, and sustainable transformation. Basically, everything award-winning SEO should be.