News Article ————

Piotr Bortkiewicz shortlisted at the Global Search Awards

Author image Published by Sue Johns-Chapman
Published Date 25.07.2024

Hi, my name is Piotr Bortkiewicz and I am a freelancer from Poland. I enjoy working on Google, Meta, Bing, Linkedin and TikTok ad systems every day. It’s a great feeling when I know I can scale the effectiveness of my partners’ ads. Performance Marketing boosts my dopamine.

I pay special attention to an individually selected advertising strategy. I analyse the available budget, the specifics of the industry and the optimisation data acquired. I organise webinars, speak at industry conferences and guide you by the hand through Google Ads in my own online course!

I built my experience working for a marketing agency as Head of Ads and providing performance marketing services in an in house model. I’m constantly keeping up with industry innovations and testing them in practice.

I first heard about the Global Search Awards while working as a full-time intern. I didn’t expect that I would ever enter this competition. I especially didn’t expect to be sending in an entry for my own company. The information about being shortlisted as a finalist is proof to me that freelancers, with their knowledge, passion and never-ending desire for self-improvement, can compete with the biggest marketing agencies. This year I have been shortlisted for Best Use of Search – Automotive (small) for my work with my entry — How to increase ROAS on the handbrake?

The competition case study is about an e-commerce offering new, original car parts. The goal was simple: ‘we need to increase sales on the online shop’ but…. without increasing the advertising budget. This one was small and at a constant level throughout the partnership. In addition, there was no input data available. All work was done on a new advertising account with no historical data available. Future sales growth from Google Ads could only depend on a well-chosen advertising strategy and solid optimisation. Realising this, I optimised everything that affects sales from ads.

Participating in a global event like the Global Search Awards is a super adventure for me and I am very happy to be part of it.

Share Facebook LinkedIn Twitter

Related News

Image: The 2025 Global Search Awards Shortlist Is Live! The 2025 Global Search Awards Shortlist Is Live! We are thrilled to announce that the shortlist for the 2025 Global Search Awards is now live! You can explore the full list of extraordinary nominees across a wide range of SEO, PPC, content, and innovation categories on our official shortlist page Global Search Awards. Celebrating the Stories Behind the Finalists Don’t miss the inspiring […] Read More
Image: jorgeCastro.ai: SEO Built for a Scandinavian Future jorgeCastro.ai: SEO Built for a Scandinavian Future Scandinavian Search experts jorgeCastro share their Approach to AI SEO. Being named a finalist for “Best Use of AI” at the Global Search Awards is a proud moment for us – but it’s also a reflection of what’s happening in our industry right now. Search is being reshaped by AI at a speed we’ve never […] Read More
Image: Search Machines Shortlisted for the Global Search Awards 2025 Search Machines Shortlisted for the Global Search Awards 2025 Search Machines share their story We’re proud to share that Search Machines has been named a finalist at the Global Search Awards 2025. This nomination is a huge moment for our team, not just because of the recognition, but because of the story behind the work that got us here. From Stalled Campaigns to Record […] Read More