Published by isobel.regan@dontpanicprojects.com
Published Date 24.07.2023 
At Traffic Builders we strive to push marketing boundaries by offering full-funnel marketing services to over 70 clients around the world. We develop award-winning strategies by implementing our own REAN®-model and -framework. The proven-effective REAN®-model ensures an integrated approach in which campaign objectives, marketing channels, communication and KPI’s are aligned optimally. We are thrilled to announce that we have won gold at the Global Search Awards 2023!
Best Local Campaign (PPC) with Mediq
Together with Mediq, we have won in the category Best Local Campaign (PPC). We successfully developed a strategy for reaching two totally different target groups using only one campaign. It is not the first time we have won with Mediq. In 2021 we won gold at the Global Search Awards and we won silver and bronze at the Dutch Search Awards. We would like to take this moment to thank Mediq for the effective and pleasant collaboration and we hope to continue like this for years to come!
The jury report
“We felt that this campaign impressively tackled the challenge of defining a single strategy for two distinct target groups. The decision to collaborate with local news partners and radio stations was a brilliant approach and the geo-targeting strategy, coupled with accurate data, plays a significant role in reaching the target audience while optimizing the budget allocation. The impact and results achieved are truly fantastic.”
Four in a row
This year’s win marks four years in a row that we have won at the Global Search Awards. In the past years we have won multiple awards with TopMondzorg (2022), Mediq (2021), Pon Business Mobility (2020) and CarNext.com (2020). Although prizes are never the goal, they are a great compliment to our team and our clients. Hard work pays off, and we are happy to achieve these results together.
About Traffic Builders
Founded in 2001 as one of the first PPC and SEO agencies in The Netherlands, Traffic Builders has over 22 years of experience with digital marketing and analytics. As a full-funnel marketing agency, we enable you to reach the right people at the right moments, with the most appealing message, in every phase of the customer journey. With a team of approximately 60 highly experienced specialists and consultants, we offer full-funnel marketing services like Strategy, Customer Experience Optimization, SEO, SEA, Programmatic Advertising, Social Media, Content Marketing, Marketplaces, Digital Analytics and E-mail Marketing. These specialists and consultants are experienced in competitive industries, from E-commerce, Finance, and Insurance, to Automotive and Health care.
Unbound Group
Traffic Builders is part of Unbound, a platform organization consisting of Traffic Builders, Shoq, Datahive360 and Traffic Builders People. Through Unbound we offer expertise in all aspects of marketing, such as brand development, creatives, digital marketing, data management and staffing and inhousing. This way, we can develop holistic brand- and campaign concepts for our clients, that align with our full-funnel vision on media.
REAN®-model
To provide clients with award-winning strategies, we use our own REAN®-model and -framework. The model is used to develop, execute, and adjust effective marketing strategies, by ensuring synergy between marketing channels and focus on the right metrics within the different phases of the customer journey. The model has been proven effective for chances or challenges in numerous disciplines, including digital transformation, proposition development and communication, marketing strategy and budgeting, and KPI’s and marketing channel management.
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