Published by isobel.regan@dontpanicprojects.com
Published Date 12.06.2023 
Increase is delighted to announce that they have been selected as finalists for ten prestigious Global Search Awards. After winning a European Search Award in Lissabon last month, Increase is nominated with four cases for eight categories and this recognition serves as a testament to their team’s hard work and expertise. With their domestic accolades already secured, they aspire to achieve recognition and triumph on a global scale.
About Increase
Increase.nl is a digital agency that focuses on maximizing results for its clients through a combination of innovation, data, technology, and a hands-on mentality. With a team of over 30 passionate specialists, Increase works with companies and brands across Europe, providing them with reliable and proven strategies for success in a rapidly evolving market.
About our cases
CROP
Nominated for:
BEST USE OF SEARCH – B2B (PPC) (SMALL)
BEST USE OF DATA (PPC) (SMALL)
CROP Nonpaints.com is a rapidly growing webshop with the largest assortment of non-paint and paint products in Europe. At CROP, you will find car paints and all related products, the so-called “NonPaints” category. This includes tools, workshop equipment, and more. The shop has both a B2B and B2C focus. This results in a diverse target audience, ranging from car enthusiasts to garage owners. Re-opening after COVID caused a significant drop in results. A successful Shopping strategy from 2021 was developed into a Performance Max campaign in 2022. Increase and CROP agreed to an unlimited budget for e-commerce marketing costs with a certain ROI factor in mind. Based on the ROI performance we could adjust investing for expansion to other countries.
Wallgroup
Nominated for:
BEST USE OF SEARCH – B2C (PPC) (SMALL)
Increase has collaborated with Wallgroup to develop an international performance growth strategy, shifting focus from local branding to international expansion. Wallgroup, a company known for its high-quality, custom-printed wallpaper offered at competitive prices, initially targeted the Dutch market of 17 million people. This strategy sought to tap into the broader international market, utilizing an array of expertise aimed at performance strategy rather than branding.
To target their primary audience—people redecorating their homes—a performance strategy was developed. The main competitors are traditional home improvement and decor stores offering standard wallpapers. The strategy includes tools such as a dedicated data warehouse, daily performance reports, performance Max shopping campaigns, search campaigns, dynamic product retargeting with advertising campaigns, and a SEO content strategy mixing informational and transactional content.
Petplan
Nominated for:
BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)
In partnership with Petplan, we conducted a fascinating research study using their extensive internal data, leading to the creation of multiple newsworthy press releases. By analyzing the data in collaboration with Petplan, we unveiled multiple lists of the most popular pet names. This collaborative effort culminated in two engaging press moments that unveiled the most popular dog and cat names, nationally but also locally. The unveiling of the most popular dog and cat names via digital PR achieved remarkable results. The utilization of internal data, combined with strategic distribution, led to over 50 publications with an average Domain Rating (DR) of 70, more than 30 new referring domains, and radio and television mentions. This successful campaign showcased the power of data-driven digital PR in creating engaging content and generating extensive media coverage.
Canvas.nl
Nominated for:
BEST USE OF SEARCH – B2C (SEO): SMALL
BEST LOW BUDGET CAMPAIGN (SEO): SMALL
MOST INNOVATIVE CAMPAIGN (SEO): SMALL
BEST USE OF DATA (SEO): SMALL
For Canvas.nl we had limited budgets and time. Within this framework, an SEO strategy was devised and implemented with a focus on AI and machine learning. We came up with an innovative strategy that helped us scale SEO quickly by leveraging innovations such as AI copywriting, Machine Learning, and workflow automation with python.
