Published by Sue Johns-Chapman
Published Date 10.09.2025 
Six nominations. One agency. Zero complaints. TIDAL Digital share their Global Search Awards success.
TIDAL Digital is back at the Global Search Awards 2025, and this time we’ve nailed six nominations across categories that matter. From finance to fossils (yes, fossils went digital), luxury cars to luxury yachts, we’ve been busy turning campaigns into conversations and clicks into conversions.
It’s been a year of bold strategies, brave clients, and big results. Now it’s time for the humblebrags (and maybe a victory lap or two).
Mojo Rising
(aka Best Use of Search – Finance (PPC): mimojo)
Fintech without mojo is just… tech. And nobody wants that.
For mimojo, we built a campaign that made finance fun (yes, really), with PPC strategies designed to cut through the beige noise of the sector. Smart targeting, creative flair, and performance-led optimisations turned fintech into fin-fab.
Shortlisted for Best Use of Search – Finance (PPC), this one proves we can make numbers exciting. (Almost as exciting as winning, but not quite.)
Anchored in Excellence
(aka Best Use of Search – Travel/Leisure (PPC): Dubai International Boat Show)
How do you pack out one of the world’s most iconic boat shows? With a campaign that sails way past the usual.
For the Dubai International Boat Show, we combined razor-sharp PPC with creative messaging that hooked the right audience at the right time. No drifting. No floating. Just anchored results.
It earned us a nomination for Best Use of Search – Travel/Leisure (PPC). (And the right to land a few seagoing puns.) Proof that when we chart the course, clients don’t just stay afloat, they thrive.
Making Waves
(aka Best Integrated Campaign: Dubai International Boat Show)
One shortlist wasn’t enough. The same campaign also cracked us a nod for Best Integrated Campaign.
This wasn’t just PPC; it was a full-on digital voyage. Social storytelling, experiential marketing, and search strategy collided to create an immersive brand experience that made waves both online and off.
Anchors a weigh, judges – this one’s built to impress.
Jurassic Spark
(aka Best Use of Search – B2B (PPC): British Fossils)
You read that right. British Fossils. Real fossils. Real growth.
This B2B campaign was all about taking a niche client and making them roar in a crowded market. Through precision PPC, we drove fossil-fuelled growth (without burning any actual fossil fuels).
Shortlisted for Best Use of Search – B2B (PPC), it’s shows that even ancient products can deliver modern performance with the right strategy.
Champagne on a Lemonade Budget
(aka Best Low Budget Campaign (PPC): British Fossils)
Same client. Different shortlist. Because when you deliver champagne-level results on a lemonade-level budget, people notice.
With just a shoestring spend, we doubled down on efficiency, laser-focused targeting, and clever creative. The result? Conversions that looked like they’d been fuelled by a six-figure budget.
That’s why this one’s up for Best Low Budget Campaign (PPC). Sometimes small really is mighty.
Driven to Win
(aka Best Use of Search – Automotive (PPC): Rolls-Royce Motor Cars)
Rolls-Royce doesn’t do ordinary. Nor do we.
Our Automotive PPC campaign for Rolls-Royce was precision-engineered to match the prestige of the brand while delivering results that went beyond impressions and clicks. Think brand elevation, think lead generation, think serious horsepower.
Shortlisted for Best Use of Search – Automotive (PPC), this campaign shows that driving traffic and driving luxury can go hand in hand.
Team Talk Time
We asked a couple of our team members how they felt about being shortlisted. Here’s what they had to say. (No AI was used in the crafting of these quotes.)
Liam Troughton, Head of SEO
“Being shortlisted is a massive honour in the search industry. We’ve poured so much into these campaigns, and it’s amazing to see our efforts recognised. Honestly, the late nights and endless Slack threads feel a little sweeter with this kind of nod.”
Jacob Hamilton, Head of Performance
“The nominations validate our innovative approach to digital marketing. We’ve always aimed to push boundaries, and being acknowledged by the Global Search Awards inspires us to keep going further. It’s a proud moment for the whole TIDAL crew.”
More About TIDAL Digital
We’ll keep this short and sweet: TIDAL Digital pushes boundaries, period.
From Search & Discovery (our newly launched signature offer) to SEO, PPC, and content marketing, we craft campaigns that make a difference. The kind of campaigns that get people talking. And judges shortlisting.
We’re proud to collaborate with clients who trust us to do what we do best: deliver creativity, performance, and growth that stand out in a crowded digital world.
We’ll see you in September for the final results. Will we sweep the board? No spoilers. But since you ask, Mr Eastwood… Yes: we’re feeling lucky.
