Judges

Adam Whittles | Marketing Director, Owned Channels & SEO | Remitly

Adam brings over a decade of expertise in digital marketing to his current position as Marketing Director, Owned Channels & SEO at Remitly, a leading financial services company specialising in international money transfers. Previously, he served as the Head of SEO at Auto Trader, the UK's largest automotive marketplace, where he played a pivotal role in enhancing their digital marketing initiatives. His rich background also includes managing the SEO program at Apple across EMEIA and Emerging Markets, and leadership roles in SEO and Content Marketing at Mindshare, part of the GroupM/WPP media agencies. Jumping on the GenAI bandwagon, this bio was written using ChatGPT :)

Al Keck | CEO & Founder | Infinity Nation

Al has been at the forefront of e-commerce for over 20 years. With first-hand experience in setting up and running multi-million-pound ecommerce enterprises. Al founded his ecommerce agency, Infinity Nation with the ambition of using his knowledge to help other business owners navigate online retail. Al continues to mentor founders and businesses, sharing his knowledge of the end-to-end operation with real-life experience of the pitfalls to avoid. Al has worked closely with leading brands such as Rapha, Trunki, eBay, Graham & Green, Weird Fish, Cass Art, and Trekwear to name a few. By partnering with his clients he has planned, implemented and redeveloped their online marketing strategies to make them work smarter, propelling their overall online revenue and ROI.

Alan Presch | International SEO Consultant |

Business owner and award-winning multilingual SEO consultant with 14 years experience helping companies big and small grow their online presence. With a background in teaching and software development, I love helping companies access ethical SEO and website services in a way that they can easily understand. Awards - Irish Content Marketing Awards - European Search Awards - National Start-Up Awards Podcasts & Public Speaking - Host of "You're Hired!" webinar series With ND in SEO - Search With Candour - Argos Multilingual's iSEO Video Series

Alex Galinos | Head of SEO | Hoppa

Alex Galinos is an international SEO professional and Content Marketing Strategist with diverse SEO experience in several different industries, such as eCommerce, Gambling, Academic Studies, Parenting, Travel, and Ground Transportation in 15+ markets across the world. Currently, he's the Head of SEO at hoppa, a ground transportation comparison website and app. He's also the Co-Founder and Marketing Manager of Parents Hub, a Greek parenting website that he managed to grow from 0-100,000+ monthly users in under 12 months since the site went live, with 96% of the traffic coming from the organic channel.

Alex Natthaphon Kanjarnavoranun | VP / Lead, Digital Campaign Planning & Execution Manager | Siam Commercial Bank of Thailand

Alex is a highly experienced digital marketer in paid and owned media channels, a content marketer, and SEO expert since 2008. He is a founder of ABACTODAY which is an ed-tech with an online community and e-learning platform for students. He was head of SEO at Lazada Thailand which was one of the largest E-commerce Unicorn in Thailand and South East Asia, before stepping up to SEO Lead position as the first marketing person in Traveloka, another Unicorn in South East Asia and had shown highly successful macro and micro-influencers strategies and proven result in SEO and Social Medias. He also led paid media channels in Thailand and Vietnam for Flight product which is undoubtedly highly competitive in the market. Not only online marketing, but he was also AVP Head of Marketing at Robinson Online under Central Group which led the omnichannel marketing team from digital campaign execution to offline marketing in Robinson department stores, which has 44 branches in Thailand, considered to be the most coverage department stores in Thailand. Currently, he is VP / Lead in Digital Campaign Planning & Execution Manager at SCB bank, focusing on digital banking and transformation under SCBx's vision, which is one of the largest digital tech-savvy public companies or banks in South East Asia. Moreover, he usually provides free public speaking about SEO, digital marketing, and any general topic.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

Amel Zaaf | SEO Consultant |

Amel brings a wealth of international digital marketing experience, having worked in France, the UK, and now the UAE. Her journey in both small and large agencies has provided her with a diverse perspective on the ever-changing digital landscape. With notable collaborations in the e-commerce fashion industry, Amel led the development of comprehensive SEO strategies, driving significant growth. Innovation and creativity define Amel's approach. She enjoys crafting inventive solutions to complex digital marketing challenges, boasting a strong track record in devising strategies to maximize digital impact. Currently freelancing as an SEO consultant, Amel passionately assists small to medium businesses, guiding them towards realizing their full potential. Her journey embodies her consistent commitment to growth and her steadfast dedication to delivering impactful results in the dynamic world of digital marketing.

Andraz Stalec | CEO | Red Orbit

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various international events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior.

Andy Clear | Head of SEO | Comparethemarket

Andy, an ambitious and seasoned Marketing leader, boasts over 12 years of international SEO experience across diverse industries, including Finance, Automotive, FMCG, eCommerce, and Travel. His expertise spans both agency and in-house roles, providing a holistic view of the digital landscape. With a track record of success, Andy has led marketing teams for over 8 years, nurturing talent from emerging marketers to seasoned professionals. His coaching and mentoring have empowered individuals to thrive in their careers. Notably, Andy has crafted and executed strategic SEO initiatives within complex organisations, resulting in tangible commercial gains. His ability to navigate operational changes while driving SEO excellence sets him apart. Recognised for his contributions, Andy has earned accolades at both the UK and Global search awards, cementing his position as a trailblazer in the field.

Andy Frobisher | SEO Consultant |

Andy Frobisher is a freelance SEO consultant and former head of SEO at Digitaloft, an award winning SEO & Digital PR agency. With 10 years agency experience helping companies with their online marketing across multiple disciplines including branding, web design/UX, web development, SEO and more. A former BrightonSEO speaker, Andy has worked with over 75 online businesses across 10 years with a focus on goal driven organic search success. Andy has managed SEO projects that have won various awards including best use of content marketing at the 2022 European search awards

Anju Anil | Digital Marketing Consultant |

Based out of Dubai, Anju, a luminary in the digital marketing industry, brings a wealth of experience and expertise spanning all dimensions of digital channels. Since 2010, Anju has honed her skills in various domains, including SEO, Google Ads, Content Marketing, Digital Performance Analytics, CRO, UX, and more. Anju proudly joins the esteemed panel of judges at the Global Search Awards, contributing her knowledge and insights. Armed with a degree in Computer Engineering and advanced digital marketing certifications, Anju combines technical prowess with digital marketing expertise. Her unique skill set empowers her to master the intricacies of SEO and effective strategies, making her a valuable addition to the judging panel at the Global Search Awards.

Anna Oshkalo | Performance Marketing Lead | Ericsson

Anna is a digital marketer with over 15 years of experience. She's had the opportunity to live and work in the Netherlands and Sweden and has now settled in Portugal, where she runs her own consultancy business. Before starting her consultancy, Anna worked at Ericsson, where she was responsible for global SEO and paid media strategies, development of Ericsson’s digital marketing tech stack and training of marketing teams across the globe. Anna's expertise also extends beyond corporate; she has worked with various startups in competitive sectors like telecommunications, gambling, and e-commerce.

Ash Nallawalla | SEO Consultant |

Ash Nallawalla is an Australian SEO consultant and the author of three SEO books (the first, "Accidental SEO Manager," is in its Second Edition). He has worked for major household brands and multinational, multilingual websites. He specialised in Finance, ecommerce, banking, and High-tech industries. He is a regular conference speaker and podcast guest. He is the Local Search forum moderator on Webmasterworld.

Bill Hunt | President & Global Digital Strategist | Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies improve their Global Digital Marketing Strategies. Bill has extensive experience in multiple verticals uncovering missed opportunities and accelerating growth by implementing strategic centers of excellence maximize ecommerce programs at multinational corporations. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted into the best practice guide for many global companies.

Brendan Keegan | Senior Lecturer in Digital Marketing | Manchester Metropolitan University

Brendan Keegan is an Assistant Professor in marketing at Maynooth University. Interested in digital placemaking, digital and social media analytics and agency-client relation- ships, his research is published in various journals including European Journal of Marketing, European Management Review, and Management Decision. Brendan is also part of the GOGREENROUTES Horizon 2020 project investigating the role of digital placemaking and its relationship with the psychology of wellbeing through interconnected green corridors in public spaces.

Brian Thornton | Performance & Digital Marketing Leader | Clas Ohlson

With a career spanning nearly 15 years, Brian has a deep understanding of marketing dynamics, having worked on both the agency and brand sides. This unique perspective allows him to craft comprehensive strategies that align with business' specific goals and objectives. Brian's versatility shines through his experience across various industry verticals. He has successfully executed marketing campaigns for companies ranging from startups to global enterprises, harnessing his analytical prowess to deliver exceptional results.

Charley Brennand | Paid Media Consultant & Founder |

Charley’s your typical Lancastrian and loves a blustery, hilltop walk. Less typically, she loves feed management and optimisation and declares this her “sweet spot” of paid media. With 8 years’ experience in PPC and Paid Media, Charley’s managed the UK media spend some of the North West’s most loved brands including JD Sports and webuyanycar for PPC. Now though, Charley is an independent Paid Media consultant and recently setup The PPC Academy, a community focused on lowering the barrier to entry and bridging the skills gap within Paid Media through bi-monthly events and apprenticeships.

Chloe Bodard | SEO & Digital Marketing Consultant |

Chloé is a bilingual SEO & digital marketing consultant, with 10 years experience working in house as well as agency side for many years before setting up her own consultancy business 5 years ago. A former BrightonSEO and Search London speaker, Chloé has worked with clients and companies of all sizes and across all sectors, specialising in international SEO, e-commerce, technical SEO and strategy.

Chris Ioannou | SEO Consultant |

Chris Ioannou is a UK and European Search Awards judge, Agency Awards judge and SEO expert with over a decade of experience building and implementing SEO strategies for large enterprise clients and SMEs. He started his career in-house as a digital marketer before moving agency-side to focus on SEO, having been responsible for the organic performance of a number of companies including Aviva, Qantas, MoneySumermarket.com, Harrods, Motors.co.uk, Tesco Bank, Omega Pharma and TUI to name a few. His areas of specialism encompass both advanced technical SEO as well as end-to-end content creation and production. In his spare time, Chris enjoys spending time with his family and following the financial markets as a hobbyist speculator.

Chris Managoudis | Head of Performance | Spotawheel

With a background in Marketing & Advertising and a focus on digital marketing, Chris Managoudis brings over a decade of experience in devising highly effective 360-degree strategies. He has managed and consulted numerous startups and international enterprises across Europe and the USA in various industries such as Health, Automotive, iGaming, Proptech, eCommerce and Non-profit organizations. He achieved global recognition by claiming first a penalty recovery from the 2018 Medic Update within just 3 months (case study published in Search Engine Land)! As a sought-after SEO & PPC consultant, he is guiding startups and international enterprises across Europe and the USA.

Ciara Serrano Temprado | Head of Online Marketing | Urlaubstracker

After graduating from Journalism, Ciara changed her warm hometown, Barcelona, for the vibrant and underground Berlin more than 10 years ago. During this time in the German capital, she has been the SEO expert in different companies in a big range of industries such as travel, ecommerce, music and cars. Her roles have usually involved leading other SEOs and Marketing experts, as well as expanding her knowledge and expertise in other online marketing channels. Currently she is working as Head of Online Marketing at Urlaubstracker.

Clara Soteras | Director or SEO & Product | El Nacional

Clara Soteras is an SEO for News expert. She currently works as Director of SEO and Product at El Nacional, a Spanish news outlet, where she has made from scratch the SEO team. She has also set new workflows between editorial, business and strategy teams to increase traffic and visibility in order to enhance the revenue of the company. She loves sharing knowledge, which is also why she is an adjunct professor at the Autonomous University of Barcelona, where she teaches about digital content, marketing and journalism. Furthermore, she lectures about SEO for publishers and news sites in different Master’s Degrees and courses and has taken part in several conferences, congresses and SEO events.

Hannah Rampton | SEO Consultant |

Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.

Crystal Carter | Head of SEO | WIX

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.

Dan Barker | Consultant |

Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.

Dan Saunders | Head of Performance Marketing | Evergreen Finance London

I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.

Dana Tan | Director of SEO | Under Armour

Dana Tan is a seasoned digital marketing leader with a passion for maximizing online visibility and driving organic growth. With more than 20 years of experience in the ever-changing world of SEO, Dana brings a love for learning and a gift for building and retaining high-performing teams. As the Director of SEO at Under Armour, Dana spearheaded the company's efforts to optimize its digital presence and enhance its search engine performance. Beginning as a team of 1, her strategic insights and data-driven approach have played a pivotal role in elevating Under Armour's online visibility and driving targeted traffic to its e-commerce platforms. Prior to joining Under Armour, Dana held key positions at leading digital marketing agencies, where she honed her expertise in SEO, content marketing, and online analytics. Her diverse portfolio of clients spanned various industries, including retail, e-commerce, technology, and finance. Outside of her professional endeavors, Dana is a classically trained musician having performed for 7 years as the Principal Flutist of the United States Army Field Band in Washington, D.C. Her greatest creative achievements are her 3 children and most recently, her first grandchild.

Daniel Morehead | Lead SEO | Channel 4

Dan has been in the SEO industry for over a decade and is now leading SEO at Channel 4 as the legacy public service broadcaster transitions into the streaming age. Previously at the BBC, he specialises in digital transformation and technical SEO for enterprise websites. Former SEO speaking engagements have included BrightonSEO and Friends of Search in Amsterdam.

Dateme Tamuno | Head of Marketing | Londonist DMC

Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.

David Carrasco | SEO Product Manager |

David Carrasco embarked on his SEO journey when the field was still emerging, with no courses or masters available, learning through the trenches by exploring, experimenting, and innovating. With over a decade of experience in SEO, he has participated in an extensive range of projects, offering support to a multitude of clients. In recent years, he served as the CEO of a Spanish PR and link-building tool, a company he founded and later sold. Currently, he works as a freelance SEO Product Manager, leveraging his knowledge and experience in web positioning, growth, development, and business strategies. As a prolific content creator, he engages in producing audio, video, and written content. This not only provides a platform to connect with new people but also fuels his ongoing journey of learning and discovery. Why not connect?

David Sayce | SEO consultant |

David Sayce is a highly accomplished digital marketing and SEO consultant with over two decades of experience in the industry, starting back in 1996. He is the founder of Paper Gecko, a UK-based digital marketing consultancy that specialises in strategy, transformation and technical SEO, helping businesses across the globe to increase their online presence and attract more customers, as well as building and improving their digital teams. Key industry focus is within Professional Services firms such as Financial Services, legal and Accountancy. David also has extensive experience working with clients such as npower (energy), Barratt Developments (construction), Hagemeyer (international B2B & MRO), Windsor Newton/Colart (Art Supplies Retailer). David's expertise in SEO and digital marketing has been recognised by some of the biggest names in the industry. He has been a speaker at numerous conferences and events, including Technology for Marketing and International Search Summit and SMX London, where he has shared his insights and strategies for achieving success in the world of digital marketing. As a judge for the Global Search Awards, David leverages his wealth of experience to identify and recognise the best and brightest in the digital marketing and SEO industry. He is a true thought leader and expert in his field, and his contributions continue to shape the future of the industry.

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute.

Deborah Norton | Internet Marketing Consultant & Founder |

Deborah Norton, Internet Strategy Consultant and founder of BRAVO! Interactive Media - creating, optimizing and marketing website since 1997. Formerly Deborah headed up business development for a then tech start up, Catalyst globally acquired by the WPP Group. From print advertising, television marketing to the Internet, Deborah is passionate about media. Presently consulting with her company BRAVO! Interactive Media, a collaborative boutique internet marketing agency established in 2008. Deborah focuses on working with businesses, non-profits & B-corporations on creation and implantation of large-scale complex Internet projects, Internet strategy services, SEO, PPC, web development, content creation & online marketing services. Additionally Deborah is a digital business advisor & instructor at the University of Hartford, Entrepreneurial Center & Barney School of business where she both teaches and advises on digital m

Dhaval Doshi | Managing Director | Location Bank

Dhaval Doshi is a business leader with vast experience in digital marketing, e-commerce and entrepreneurship. Over his 16 year career span, he has worked closely with CXOs to influence key areas of business such as digital marketing, go-to-market strategy, business development and technology initiatives. Currently, he spearheads country operations in India as the MD of Location Bank. It is a SaaS platform that works with major brands such as McDonald's, Jaguar, Adidas, Domino's and leverages their location intelligence to grow their organic reach. In his spare time, he also advises multiple start-ups in SaaS, IT and e-commerce space. He is an avid speaker having delivered a TEDx talk, moderated engaging panel discussions at industry associations and has delivered compelling keynotes. Across his career span, he has also taught marketing strategy, leadership, digital marketing to students and executives in various institutes and organizations.

Diane Kulseth | Senior Solution Expert, SEO | Siteimprove

Diane Kulseth is the Senior Solution Expert for SEO at Siteimprove, a global content experience and marketing performance platform. In her role, she works with customers across all verticals to build a stronger SEO strategy and prioritizes market feedback to search product team. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Advanced. In her spare time, Diane also helps to educate the next generation of marketers as a Lead Adjunct Instructor for digital marketing at leading universities such as University of Wisconsin-Madison and Old Dominion University.

Dina Okeil Taha | SEO Manager | Majied Al Futaim- Carrefour Egypt

Dina Taha has been in the Marketing industry for 20+ years, with a background in both Offline and Online marketing in the MENA region covering different industries like Pharmaceuticals, Education, Retail and finally E-Commerce, Dina is the SEO Manager for Carrefour Egypt one of the biggest retail players in Middle East (Majed Al Futtaim). Dina’s role is to leverage both SEO and ASO activities for Carrefour’s Online presence in terms of website and mobile application. She is a big advocate for data-led decisions and loves digging through numbers. Her regional roles allowed her to get the essence of different markets in Middle East & North Africa. Dina has a passion for training too; she has a number of guided SEO courses on Coursera. Dina believes in continuous learning and stretching her capabilities, so she pursued study MIBA (Major: International Marketing) and graduated from ESLSCA -Paris. In her time off she loves traveling & exploring different cultures and doing adventure activities.

Dr Aleksej Heinze | Associate Professor | KEDGE Business School

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Ed Fletcher | Independant Digital Consultant |

Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. He also delivered omni-channel content management solutions and as a Scaled Agile Program Consultant, coached leadership and technical teams as they move to Scaled Agile delivery. Ed’s most recent work was to define and setup a new Digital Analytics program for Penguin Books.

Emile Rossouw | SEO Director | Digital Score

SEO and Digital Professional for over 16 years. Having worked with some of the UK’s best performing finance brands (Moneysupermarket.com, Moneysavingexpert.com) and blue chip SAAS (B2B) Sage PLC, Wandisco, Optos as well as eCommerce companies like Cult Beauty. In various roles, spanning through In-House, Agency, Tech Provider, and as a Contractor I have consulted for and managed the accounts for some of the world’s largest brands like Lenovo, Microsoft, and Vodafone, assisting them with growth in their organic performance worldwide.

Emily Gant | Inkitt | Technical SEO Manager

Emily is an SEO generalist with extensive experience both agency side and in-house. She’s driven revenue through eCommerce SEO for large brands like FILA and Discount Tire and internationally scaled a series B startup to an acquisition by Gartner Digital Markets. She currently works at Inkitt as a Technical SEO Manager but dabbles in everything organic growth.

Gemma Fontané | Co-Founder | Orvit digital

Gemma Fontané is a trilingual SEO consultant, co-founder of Orvit digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.

Gerry White | VP of Growth | Mirador Local

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.

Gianluca Fiorelli | Senior Strategic and International SEO Consultant |

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon

Grant Simmons | VP Search & Performance Marketing | Homes.com

Grant Simmons leads the Performance Marketing team at Homes.com, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of the nation's top real estate sites. Grant has over 26 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, DMA, LRTCon, and has been quoted in Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and "proud American with a funny accent", he prefers; father, sailor, search marketer & expat Brit - though not necessarily in that order when there's a fair wind.

Heana Thakur | Head of Paid Search | Sainsbury's | Argos

After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat.

Hema Subramanian | Lead -Performance Marketing | Alshaya Group

With over 12 years of extensive experience in performance marketing across both agency & client side, Hema specializes in building growth & retention plans for e-commerce businesses. Hema currently handles the digital business for 2 of the biggest Apparel divisions at Alshaya - H&M and Victoria’s Secret across 5 countries. She is responsible for all things Marketing for H&M and Victoria’s Secret which includes E-commerce P&L, Brand Planning, Paid Media, CRM, and Analytics. In her previous stint, she led performance marketing for Noon & Noon Grocery.

Herbert De Luca | Digital Marketing Analyst |

Herbert is always in search of knowledge, working with digital marketing and studying neuromarketing, finishing a postgraduate research on the behavioural part of people in social media. Currently, he seeks to consolidate his career and tries to give his best in judgments. His last participation was in the CBMA (Craft Beer Marketing Awards).

Iain Addy | Head of Digital | Dabble

13 years of experience, across both agency and brand side teams, and has helped to deliver strategic growth for some of the world’s best-known brands in the UK and Australia. Iain has experience creating & implementing effective paind and organic search strategies for a wide range of businesses and investment levels. He is currently Head of Digital at Dabble Sports where he is responsible for developing and delivering the digital media strategy to help achieve the business objectives.

Ixone Isasi | Digital Marketing Consultant | Paid Strategy

Ixone Isasi | Digital Marketing Consultant | PaidStrategy Owner Ixone is a digital marketing specialist with over 10 years of experience. She currently runs a remote performance marketing agency serving clients in Canada, US, Latam and European markets. Her agency is a Google Premier Partner and has also partnered with Microsoft, Meta, Funnel, Supermetrics and Adroll to name a few. She is highly experienced in the Education, SaaS and Travel industries and encompasses both B2B and B2C segments. Her visionary leadership and extensive expertise continue to drive success and innovation in the digital marketing landscape, making her a highly respected figure in the industry.

Jack Adams | VP, Audience | Insurify

Jack Adams is a digital marketing and product management professional with over 15 years experience building audiences through earned and owned media. Starting on the agency side running search strategy across industries and borders for brands like HSBC, Sky and Legal & General, Jack switched in-house in 2012 with MoneySuperMarket before heading up momondo Group's global SEO team leading to acquisition by KAYAK-OpenTable in 2017, where he moved to Boston to lead SEO globally for 191 domains across 8 brands in 65 markets. Jack now heads up audience development for insurance comparison start-up Insurify.com, running teams across SEO, Editorial, Product Management and Media Outreach.

Jaime Hill | Formerly Head of Ecommerce | Oak Furnitureland

Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point

Jairo Guerrero | SEO Consultant |

Jairo Guerrero is an experienced SEO Consultant, born in Ecuador and based in the Netherlands. He is the founder of Phanum, with over a decade of expertise in software, eCommerce, and SEO. He frequently shares free SEO advice on LinkedIn, covering both technical and content strategies, and focuses on SaaS, D2C, and eCommerce SEO. As an independent SEO consultant, he operates as the founder of Phanum.com, an SEO freelancer collective.

Jake Sayer | Paid Search Specialist | The LEGO Group

Jake began his Paid Search career in 2019 at the award-winning digital marketing agency, Merkle – part of the dentsu network. Starting in their Paid Search Academy, he quickly worked his way up to becoming a Manager. Whilst there, Jake had the privilege of working with some of the world's most prestigious brands, across a wide range of verticals, including the Retail, Entertainment, Travel, Finance, Insurance, and Non-Profit sectors. In addition to this, Jake delivered training sessions, worked on commercial pitches, and aided in the recruitment of the wider Paid Search team. In October 2023, Jake transitioned from the agency side to the client side, joining The LEGO Group's in-house Paid Search team as a Specialist. Here, he relishes in building upon his existing skill set, one brick at a time!

James Thompson | Senior Consultant | Torque Partnership

James Thompson has over 7 years' SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.

Jamie Crawford | Paid Search Lead | Chalhoub Group

Jamie is a results-driven professional boasting over 15 years of expertise in the dynamic realms of digital marketing and ecommerce. With a diverse portfolio spanning multiple sectors within the retail and ecommerce industry, Jamie has had the privilege of working with some of the world's most prestigious brands. His passion lies in collaborating with these brands to meticulously craft, execute, and refine their digital strategies across all digital channels, ensuring a tailored and effective approach.

Janna Pugh | SEO Manager | Five9

Janna Pugh is a SEO Manager with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.'

Jason Meininger | Technical SEO Manager | Stepstone Group

Jason has been online since before browsers had graphics, with a tech career spanning design, front-end web development, marketing, and project management in both enterprise and startup environments. He is a core part of the SEO programme at the Stepstone Group, supporting SEO initiatives across the EMEA portfolio of online recruitment classified sites, with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement. He is also a regular contributor to the UK and MENA Search Awards judging panels.

Jes Manniche | Head of Marketing | Goodwings

Jes is highly experienced in combining strategic and tactical levels with actual actions and performance. He has a successful track record in building marketing teams and strategies from both agency and client sides and has helped some of the biggest B2B and B2C companies in the Nordics with marketing strategy, paid media, and sales enablement. Today, he works at Goodwings, where he is responsible for the marketing and performance department with the agenda of making Goodwings the world's leading company within sustainable business travel. Before that, he worked for the leading HubSpot Partner in the Nordics, Radiant, where he scaled companies within the SaaS, Tech, and Professional Service industries.

Jesus Henriquez | Head of Search Marketing | Liberty Latin America

I have been involved in the digital marketing world for around ten years. For eight years, I worked in a Digital Marketing Agency developing and implementing digital marketing strategies for clients such as Procter and Gamble, Oxxo, Cemex, Fujifilm, Vips, New Balance in Latin America, helping them to improve their current strategy, align launches of new products or communications and in some cases even developing their strategy from cero. I specialize primarily in Performance Media; since my focus is always trying to generate a tangible impact in the revenue streams of the companies I assist. For the last year and a half, I have worked in one of the most prominent Telecom groups in the Latam region, leading SEM activity for the group and its subsidiaries.

Jim Banks | CEO | Spades Media

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Jon Fisher | Head of Paid Search | CAVU

With over 16 years of Paid Search experience client, agency and vendor side, Jon has worked to develop & implement Paid Media strategies for big brands (Booking.com) and agencies (Dentsu/Bring Digital), specialising in the Travel sector. Creating teams & structures that are built for success, developing the right foundations for long term digital growth & success are his speciality, and what he has grown a strong reputation for delivering. He is currently the Head of Paid Search for CAVU, part of the MAG group, working on developing the proposition of a unique agency in the Travel space. Working directly with owned & managed Airports alongside owned & operated OTA brands, his industry knowledge is crucial to providing the Paid channel solutions to CAVU’s partners

Jonathan Moore | Technical SEO & Analytics Consultant |

Jonathan Moore is a technical SEO and analytics consultant with over 15 years of experience. He enjoys using data to solve problems and helps clients in the ecommerce space.

Josep Felip | SEO Manager | GP Strategies

Josep M Felip is an SEO consultant with over 15 years of experience driving business growth through search. As the SEO manager at GP Strategies, he leads initiatives to expand organic visibility and revenue. Josep specializes in translating analytics insights into clear, results-focused strategies.

Juan Vargas | Global SEO Director | FARFETCH

With more than 15 years of experience leading SEO teams both agency and client side and a solid academic foundation, Juan has delivered demonstrable commercial success across a wide range of industries. Currently, he’s global SEO director at FARFETCH a luxury fashion marketplace, and has previously led the organic performance teams at Compare the Market and MoneySupermarket in the personal finance and insurance vertical in the UK. Agency side, Juan oversaw several clients including Mercedes Benz, Fiat, Masserati, BT, Barclays, the Merlin entertainment group, intuit, and the largest global consumer electronics retailer. He’s been listed by the Drum as one of the top 50 individuals in search in the UK, and has won accolades at the UK, European, Global search awards, as well as the DMAs.

Judith Lewis | Founder & CEO | Decabbit Consulting

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.

Karol Soja | SEO consultant & Freelancer |

Karol Soja is an experienced SEO consultant and freelancer with over 12 years of experience. Throughout his career, he has gained a comprehensive understanding of SEO from various perspectives, having worked in startup, SEO agency, in-house teams, and as a Head of SEO in an agency working with the largest Polish brands. After a decade, he made the decision to venture out as an independent consultant and freelancer. His areas of specialization include e-commerce, where he excels in traffic scaling and international expansion. Additionally, Karol also works with publishers, acquiring traffic from Google News and Google Discover. Privately, Karol is an advocate for remote work, allowing him to combine his interests with travels to different parts of the world. He is also an active athlete, regularly participating in long-distance running and triathlons. As a judge for the European Search Awards, Karol brings a wealth of knowledge, a passion for SEO, and a commitment to recognizing excellence within the industry.

Keith Goode | Concierge SEO Consultant | Goode Search

"Keith Goode is an industry leader in SEO with over 20 years of experience in online marketing and over 17 years of experience as an in-house SEO. He has worked at companies such as Dell, IBM, and Cox Automotive, optimizing sites with millions of pages and CMS platforms that power over 11,000 websites. He specializes in Technical SEO, site audits, competitive gap analyses, information architecture, SEO strategy and planning, internal SEO training, and executive budgeting and prioritization. Keith has been an industry conference speaker for over a decade, presenting at conferences like Pubcon, SMX West, DMO (formerly Advanced Search Summit), Digital Summit, SEJ eSummit, State of Search, and DeepSEOCon. Additionally, he has appeared on industry podcasts and webinars for Search Talk Live, Webcology, Search Engine Journal Podcast, and Suds and Search. He presents on a variety of search-related topics, including Content Strategies, Building In-house Teams, Overcoming Obstacles in Search, Advanced SEO, SEO Product Management, and Agile Marketing. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts and webinars. Additionally, he is a regular judge for industry awards, such as the US Search Awards, Global Search Awards, European Content Awards and several others."

Kristine Schachinger | CEO and Founder | SitesWithoutWalls

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.

Krzysztof Marzec | CEO | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Lada Kalashnikova | Head of SEO | Copybet UK Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Laura Holyer | Performance Marketing Consultant |

Laura is well versed in paid media and performance marketing, having worked in the industry since 2010. With experience in both in-house and agency roles, Laura set up her own consultancy business in 2017 and has worked on over 100 accounts across various industries; travel & leisure, retail, education, finance and automotive.

Louie Lui | Head of Digital & Marketing | PHS Hairscience

You may recognise Louie as the speaker of Hubspot's Advanced Lead Gen seminar. Louie inspires and leads businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennials and gen z consumers. Being in performance marketing with a diverse background across industries, he finds himself loving the start up space. He thrives on the freedom to be creative and agile, and has led multiple start-ups to soaring success, even tiding some through the covid pandemic with agility in strategy. He is currently the Head of Digital and Marketing at PHS Hair Science. With a strong performance marketing foundation, Louie enjoys nothing more than hanging out with fellow marketers who work on success metrics that has business impact. It's easy to spot him - his fashion accessory is a beer on his hand.

Lucasz Rogala | SEO/SXO strategist |

During his 13-year adventure in the SEO industry, he learned all the "shades" of activities carried out for clients. Knowledge of how to work in-house and in an agency allows him to provide high-quality and non-standard tactics for clients. Currently, he is developing his boutique SEO and Content agency, VerticalSEO, and is responsible for technical SEO for Warner Bros. Discovery in Poland. In the past, he planned and implemented SEO activities for the largest brands in Poland, and also supported them in their activities abroad. He prefers content SEO for breakfast, technical SEO for lunch, and linkbuilding for dinner. This allows him to maintain a good work-life fit. ;)

Luce Rawlings | SEO Consultant & Business Owner |

Luce Rawlings is an SEO consultant and Ecommerce business owner with 9 years of digital expertise. Prior to starting her consultancy business in 2021, Luce worked in-house as Group Marketing Manager for TravelUp and as an SEO Manager at pure-play SEO agency, Blue Array. She specialises in content strategy and technical SEO for Ecommerce and Marketplace websites. She is also a part of SISTRIX’s Data Journalism team, regularly analysing and reporting on the latest UK search visibility trends.

Luis Bueno | ASO Senior Strategist | King

Luis Bueno is a seasoned SEO and ASO expert with extensive experience in enhancing digital strategies for top firms like King and Decathlon. An adept public speaker, he specializes in driving growth and user acquisition through innovative SEO and ASO tactics.

Luis Navarrete Gomez | Global Head of Digital Marketing, Sr. Director | Liberty Latin America

Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

Lukas Adamec | DACH Performance Marketing Manager | Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

Lyndon Barnett | Senior Digital Content and SEO Manager | Vodafone

As the Senior Digital Content and SEO Manager at Vodafone Australia, Lyndon uses digital content strategically to drive quality organic traffic and online conversion. When not optimising websites, he enjoys travelling and has explored more than 75 countries so far.

Mariam Abu Bakr | Global SEO Manager | Philips Domestic Appliances (Versuni)

Mariam Abubakr is an adept SEO professional based in Amsterdam, Netherlands, presently assumes the role of Global SEO Manager at Philips Domestic Appliances (Versuni). With previous experience as a journalist at CNN and Reuters, Mariam brings a unique perspective to her role, often describing herself as "an ex-journalist disguised as an SE optimizer". While she currently navigates territories on a global scale, Mariam's roots and early triumphs blossomed in the vibrant MENA region, where she led impactful SEO projects for renowned clients like Jaguar Land Rover, General Electric, Bosch, Accor Hotels, and Virgin Megastore. Her expertise spans various industries, with a proven track record of successful SEO strategies. Mariam's passion for SEO prompted her to explore new horizons, making her a valuable asset in recognizing and celebrating the outstanding achievements of the global search community!

Meriem Nacer | Performance Marketing Consultant |

Meriem Nacer is the founder of 4M Digital Consulting Ltd, where she applies 13+ years’ paid media agency experience to provide cutting-edge PPC, Display, YouTube, and Paid Social advertising strategies. A Google Ads and Microsoft Ads specialist, Meriem's expertise extends from strategic consultancy and audits to hands-on management and training for global brands and retailers. Her budget management skills are exemplary, having handled weekly budgets from £500 to £3M, amounting to over £150M annually. Meriem's work encompasses a diverse range of sectors, including retail, cosmetics, luxury, travel and finance, making her a versatile and sought-after digital marketing consultant. She is also a published author and certified PTLLS-accredited trainer, recognised for her contributions to digital marketing knowledge and education.

Michele Tommasi | Senior Paid Media Manager | Tempcover

I am a Senior Paid Media Manager at Tempcover, with a decade of experience in growing businesses with paid advertising and performance marketing. My journey has been marked by a relentless commitment to add value and maximise opportunities while reducing ad waste. I have collaborated with a wealth of prominent UK-based and global brands across various sectors. From SaaS, insurance and automotive to construction, travel and e-commerce, I have thrived in both B2C and B2B industries, won multiple awards and have extensive cross-sector knowledge. At heart, I am passionate about inspiring, leading and helping people to achieve their personal and professional goals

Mohammad Urfi | Head of SEO | Coursetakers

Urfi Ansari is a seasoned digital marketing professional with over 10 years of experience in the field of search engine optimization (SEO). Currently serving as the Head of SEO at Coursetakers.com and Coursetakers.ae, Urfi is responsible for driving organic traffic and revenue growth for both brands. With a deep understanding of SEO best practices and a passion for staying up-to-date with the latest industry trends, Urfi has successfully executed numerous successful SEO campaigns throughout his career. Urfi's commitment to results-driven strategies and a data-focused approach has helped him establish himself as a respected leader in the digital marketing community. He regularly shares his insights and knowledge through speaking engagements, industry publications, and social media. In addition to his impressive career in digital marketing, Urfi is also known for his contributions to the wider industry community. He is passionate about mentoring aspiring SEO professionals and is actively involved in promoting the growth and development of the digital marketing industry in the MENA region.

Montserrat Cano | International SEO & Digital Marketing Consultant |

Montserrat Cano is an integrated digital marketer, SEO and project manager who has worked in a wide range of sectors both in the UK and internationally, halfway between in-house and as consultant. Her focus and passion is on solving issues to maximise business results, Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to the recent book SEO in 2023.

Motoko Hunt | Search Marketing Consultant | AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ. She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Nadir Fazal | Head of SEO | Arbetsförmedlingen

Nadir has 15 years of experience in data-driven marketing such as SEO, SEM and CRO from the private and public sector. He has established an in-house SEO at one of the largest authorities in Sweden and was in the jury panel for the Swedish SEO Awards 2022 and European Search Awards 2023. Nadir is an expert in maximizing visibility on Google and converting visitors into customers that contribute to business growth.

Natalia Witczyk | International SEO Consultant | Mosquita Digital

Natalia Witczyk is a Freelance International SEO Consultant and a founder of her consultancy, Mosquita Digital. She specialises in Technical and International SEO, working on SEO strategies in Google, Bing, Baidu and beyond. Originally from Poland, her experience comes from the agency side, first in the UK, and for the last years in Barcelona. Natalia is an active part of the European SEO community, a public speaker and a member of Mujeres en SEO (Women in SEO community) in Spain.

Nicolas Monti-Potsolakis | International SEO Consultant |

Nicolas is an International SEO Consultant. He is a self made person and has worked as Events Manager, MarTech Specialist and jack-of-all-trades digital marketing specialist before naming SEO his true calling. He has been around SEO since 2009 and founded Black Lantern Marketing and NMP Consulting in 2018. Some of the clients in his portfolio are: Estee Lauder, Clinique, MAC, Darphin, Aveda, Tom Ford, Four Seasons, Vodafone, Kantar Media, NN Group, Fortuna Entertainment Group and Finixio. He is also an SEO Instructor for iED Academy and coaches Business Owners on SEO and how it brings value to their business. And he is co-founder of TAO Rodina, an import-export company of goods from Indonesia. He holds an MBA, an MSc in Digital Marketing and a BA in Marketing Management from the University of East London. He is originally from Greece and Italy but lives in Prague with his family.

Olesia Korokba | SEO Entrepeneur |

Olesia Korobka is SEO entrepreneur from Ukraine. She runs a few businesses most related to SEO and a small localization service. When not doing SEO, Olesia usually studies hows and whys of SEO, testing and researching. And now also helping other SEOs from Ukraine to adapt during the ongoing war.

Owain Lloyd- Williams | Independant SEO Consultant |

Owain Lloyd-Williams has been in the SEO and digital marketing space for around 12 years, and has vast experience overseeing organic digital strategies for leading global brands in an agency, in-house and consulting capacity. As an independent consultant, he’s either found leading stakeholder management and SEO strategy for large enterprise companies or deep down the rabbit holes of international SEO, content and technical SEO. He also has a niche specialism in China SEO.

Pascal Skropke | CMO | Design-Bestseller

A digital and design enthusiast with +10 years of e-commerce experience. Additionally, he is curious about everything around data, analytics, leadership and any kind of sports. In his position as CMO of design-bestseller, Pascal Skropke has been leading the strategic development of the marketing, IT and UX/CX areas since 2018.

Patryk Wawok | Technical SEO & Content specialist |

Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.

Paweł Rabinek | Founder | Redseo

Paweł Rabinek is an internet marketing practitioner with 17 years of experience in the industry. He started his adventure with internet marketing as a webmaster, then a programmer, and then used these skills for SEO. Creator of the PlanetaSEO platform, aggregating industry content on internet marketing. Speaker at the SEO Festival and SemKRK conference. From 2010 as Head of SEO in one of the agencies. In 2013, he founded his own interactive agency Redseo, specializing in PPC campaigns (Google Ads, Allegro Ads, Microsoft Ads) and SEO. Enthusiast of building remote organizations.

Polly Walton | Head of Experience Optimisation | UNRVLD

Polly is the UNRVLD’s head of experience optimisation. She works with SEOs, performance marketers, data analytics, designers, and technical developers. Polly works on experience optimisation strategies and solutions for major brands in sectors including financial services, retail & leisure, higher education, manufacturing, professional services, sport, utilities, property and more. She is also a conference speaker. Brands Polly has worked closely with include Royal Canin, Mars, Teva, Roquette, London Metal Exchange, Biffa, SMEG, New Era Caps, Southampton FC, The FA, The R&A, Euroleague Basketball, Marsh Commercial, DWF, Carter Jonas, Barratt Homes, Persimmon Homes, Crest Nicholson, WhatHouse, Countryside Properties, McCarthy Stone, Leeds Beckett University, University of Essex, University of Birmingham, Southampton University and University of Hull.

Andor Palau | International SEO Consultant |

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Rejoice Ojiaku | Co-Founder, SEO Manager & Content Lead | B-DigitalUK

Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.

Reyhaneh Jafari | On- Site SEO Specialist |

Reyhaneh is a senior SEO specialist with more than 5 years of experience with different companies. A craving to learn and provide creative solutions to unique problems drives her further in her job. She started her career path with content strategy and continued the way to SEO and professional technical SEO. Reyhaneh is a data-driven person, multitasking, a team player, and innovative while facing challenges.

Ric Rodriguez | Chief Growth Officer | Raze

Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”. .

Richard Gregory | Co-Founder | Agency NXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Rumyana Miteva | Performance Marketing Director | Deliveroo

Rumyana is currently a Performance Marketing Director at Deliveroo. She is leading a global team of Paid Search, Display & Video, Paid Social and Affiliate specialists, who are delivering growth for the company through a rigorous test & learn agenda. With more than 14+ years in Digital Marketing Rumyana has expert knowledge and valuable experience helping brands acquire & retain customers through Paid Media channels. Outside of work Rumyana enjoys being a Digital Consultant for small businesses, mentoring young professionals and sharing her knowledge by speaking at events.

Sabiha Shakil | Global Marketing Consultant |

Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.

Sanup Pillai | Global Head of Digital Media & MarTech | DHL Express

Sanup is a digital marketing & technology enthusiast with over 15 years of robust experience in digital strategy & adtech/mar-tech deployment. He incorporates proven ability in various aspects of senior agency/marketing tasks including technology consulting, strategy, audience research and insights media planning, alongside recommendations for activation, client management, media operations, fiscal operations and project management. Sanup is a versatile and seasoned professional who adapts well to rapidly changing environments and works closely with executive stakeholders on agency development, governance, operations and performance management.

Sarah Sal | Facebook & Linkedin Ads Specialist | Hootsuite

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. She's written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer's Power Hitters Club and the likes. And she's even presented inside Perry Marshall's iconic 80/20 Facebook ads course.

Sevillay Selecki | Technical SEO Manager | Savings United

Sevilay is a passionate Technical SEO, currently working as a Technical SEO Strategist at Savings United (media partner of couponing for big media/news publishing sites). Previously, she worked at IG (world leader in online trading), where she managed the technical SEO strategy for 30 locales. She also worked at Onely - one of the most well-known technical SEO agencies where she had the chance to work with Fortune 500 companies helping them grow their organic traffic. After working 12 years as a teacher, Sevilay made a dramatic career change and has been working in the Digital Marketing world for over 4 years now. Her outstanding career change was also recognized by the industry and was published for inspiration by Blue Array Academy - https://www.bluearrayacademy.com/pages/sevilay-selecki. Sevilay is a very active member of Women in Tech SEO community, she strongly believes in giving back to the community. Knowing how hard it is to make a career change at a later age, she helps and mentors juniors who want to level up their SEO career.

Silvia Martin | SEO Consultant | Trebole Ltd

Silvia is the founder of Trebole Ltd, an independent consultancy specialising in SEO strategy and technical SEO for linternational clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.

Simon To | Digital Director & Consultant |

Simon To is the Digital Director & Consultant at Website3.com, Simon goes above and beyond delivering performance marketing solutions for clients. Simon has over 12+ years of practical experience and 200+ clients under his belt. Website3.com is a new generation of digital media & marketing, supporting clients with the new wave of generative AI in marketing and automation. Website3 provides hands on digital consultancy for all your marketing needs. Website3 Paid Media Services include: Google . PPC . Shopping . Search . Bing . Social Media . Facebook . Instagram . YouTube . CTV . Display . Programmatic . Native . Analytics . Strategy . Planning . Delivery

Stacey MacNaught | SEO & Content Specialist |

Stacey has been creating content for website since 2006 and working in SEO since 2009. She runs a small consultancy just outside Manchester. When not doing SEO or speaking about it a conferences, you'll usually find her hiking a mountain somewhere or running around after her three sons.

Steven Lynch | Head of Digital Marketing | Parkdean Resorts

Steven has over 15 years of experience in multi-channel digital marketing, and is currently Head of Digital Marketing at Parkdean Resorts, the UKs largest holiday park operator. Starting his career in affiliate marketing, Steven has worked in agencies and in-house. He specialises in PPC and SEO, as well as other paid media, social and content channels, with a track-record in delivering change and implementing successful long-term growth strategies aligned to business goals.

Sujata Ghosh | Global Head of SEO | Dyson

Sujata is the Global Head of SEO at Dyson, overseeing over 40 Markets and setting the global SEO strategy and guidance for the local market team to follow. She has over 14 years of experience in the SEO industry and has expertise in navigating the complexities of enterprise companies, particularly in scaling their SEO strategies to drive organic growth.

Sukhjinder Singh | Freelance SEO Consultant | I Do SEO

Sukhjinder has worked in the SEO industry since 2010, initially on the agency side as a senior and head of SEO, and more recently he made the move to freelance in 2022 at I Do SEO. He works closely with other marketing agencies as a white-label SEO and partner, and more directly with clients. His specialties include SEO strategy set-up, international SEO, website launches and migrations, and SEO training for clients and agency teams.

Tara West | Senior Paid Search Manager | B&Q

Tara has specialised in Performance Media for 15 years, having worked agency side on a wide variety of businesses before moving client side and specialising in omnichannel ecommerce. Her experience amalgamates both the technical execution of performance media and particularly paid search, along with the strategic side. She has shared her thought leadership by writing for many industry blogs, and presented at events such as SMX London, PPC HeroConf and Econsultancy Live.

Tarek El -Sarw | Senior Manager | Precision and Digital Marketing - Al Futtaim Automotive

Tarek recently joined AlFuttaim Electric Mobility as a senior precision and digital marketing manager for EV brands (Polestar & BYD). With 3 years of experience in the automotive industry, and over 6 years in Digital marketing field, he has a proven track record of delivering successful marketing campaigns and driving growth. In his previous role at NISSAN Motor Corporation, Tarek was part of MarComms and CE, and was responsible for enhancing digital media buying and performance efficiencies on Egypt scope, then was appointed as precision marketing leader for Africa Regional Business Unit to support the digital excellence framework. Before joining Nissan, he worked as the Senior Media/Performance Executive at Wavemaker, where he supported acquiring new businesses and maintained exceptional digital trading rates with local/regional vendors. He also developed and executed successful digital marketing campaigns for various clients at B-Mark Digital Agency and NEON.Co Marketing Agency

Tom Adams | Performance Marketing Lead | Direct Line Group

As Performance Marketing Lead at Direct Line Group, Tom leads the creation and execution of successful and innovative performance marketing campaigns across a range of channels, including, but not limited to, TV, Video, Display, SEO and Paid Search for one of the UK’s largest insurance companies. Tom's marketing career spans over 14 years, with a strong focus on data, analytics, testing and measurement.

Tomas Martinek | Online Marketing Consultant | Cheil Czech Republic

Tomáš is a digital marketing professional with over 17 years of experience in the SEO and PPC fields, focusing on the CEE market. In recent years, he has been working with Cheil, one of the world's leading advertising agencies, where he manages performance and brand campaigns for clients across Europe, specifically in the CEE region, catering to both small and large e-shops as well as overseeing brand campaigns. Additionally, he possesses a strong passion for data-driven marketing and photography.

Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Vânia Marques | PPC Manager | Minty Lab - Minty Square

With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.

Veronica Ruiz Morcello | Senior Paid Media Consultant | Totter & Tumble

Veronica is a seasoned digital marketer with almost 11 years of experience. Named one of the 10 Optmyzr Digital Marketing Sheroes of 2023, she has worked for a mix of big names, SMEs, startups, and agencies across the UK and the US, covering broad areas such as content, PR, SEO, and affiliates. For the last 8 years, she has specialised in Paid Media, working towards the perfect balance between analysis and creativity that can help brands grow and expand internationally.

Veronika Höller | Global SEO Lead | CompuGroup Medical

Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

Yevgeniy Samoilenko | Head of Research & Development | Freedom Holding Corp

Yevgeniy Samoilenko is an experienced fintech professional with over 20 years of expertise in software development for various products, particularly in fintech. He has extensive knowledge of software development technologies and agile transformation. Yevgeniy has authored over a hundred unique products registered with the European Copyright Office. He is a member of numerous professional communities and serves as a judge for well-known worldwide nominations. He has been honored with many awards and recognitions from leading financial institutions, presidents of countries, and world IT organizations

Yvie Ansari | Head of SEO | Snaptrip Group

Yvie has over 12 years of Search experience across national and international activity. She has held both agency and client-side roles and has worked on a variety of large and mid-sized brands across technical SEO, content, digital PR, social media and paid media. Yvie has also been a guest of multiple industry podcasts, and has spoken at the April 2024 BrightonSEO conference. The majority of Yvie's experience is within SEO, and she has led teams in this field for the past 7 years. She also spent 2.5 years of her career running her own digital marketing consultancy focusing on driving growth for ecommerce brands.

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