The Global Search Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:
Head judges
Areej Abuali | SEO Manager | Zoopla
Areej is SEO Manager at Zoopla where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field. She has been in the industry for the past 6 years, has spoken at BrightonSEO and MozCon and is a UK Search Awards judge.
Irina Nica | Senior Marketing Manager, Product Awareness | Hubspot
Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s Freemium User Acquisition team, she is responsible for increasing HubSpot’s product awareness across all free features, and her focus is on building buzz, backlinks, and driving signups. Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.Judges
Rodolph Abi El Hessen | Digital Campaigns Manager | Ericsson
A dynamic and seasoned Digital Marketer with a talent for creating high impact strategies. Rodolph is currently the Digital Campaigns Manager at Ericsson, Market Area Middle East and Africa; with over 10 years in digital marketing, coupled with another 6 years in the information technology space. He is wild for optimization, both marketing activities for better reach and impact, as well as work environments to allow space for learning and growth. For the past 4 years, Rodolph has been at the forefront of innovation mentoring tech startups in the Middle East and advising on their marketing strategies.
Basma Abou Assaf | Head of SEO | RBBi
Basma is the Head of SEO at RBBi - Human Centered Digital Solutions Agency in Dubai. She is a strategy-driven and passionate SEO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. Basma has a bachelor's degree in computer science, with a vast array of extensive digital experience, having been working in an agency specialized in UX, content, data & analytics, paid performance, and how they all work closely with SEO to impact the search experience. Basma is an award-winning SEO expert, she has helped grow the SEO team to become one of the largest SEO teams in the MENA region, she has also led the team to win the "Best SEO Agency" in the MENA Search Awards for two years in a row.
Lukas Adamec | Freelance SEM/PPC Specialist
Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.
Barry Adams | SEO Consultant | Polemic Digital | @badams
Barry Adams has building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK's most-read newspapers The Sun and the Daily Mail and America's most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency. In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences in cities such as London, Amsterdam, Paris, Milan, Istanbul, New York, and Las Vegas. Barry also serves as chief editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European and US Search Awards.
Nur Anasta Rahmat | Founder & CEO | WeaReGroup
Nur Anasta Rahmat (Anas) is a serial SEO practitioner with over 14-years’ experience. Starting his early career at GroupM (WPP Company) to built Search Division in Indonesia. He has wide experience in Search Marketing for multi industries such as Banking, Telco, Insurance, FMCG, and many others, he combining Growth Hacking Methods to enhance his strategy for the clients and consulting several Start-ups such as Nonton.com, Online-Pajak.com, and Acer Indonesia Currently, he founded a Digital Marketing Agency WeaReGroup which consists of WeaReSEO for Search marketing and WeaReSMM for Social Media as Chief Executive Officer He is also building iklanmu.id, start-ups for Advertising Hub as Chief Marketing Officer
Dawn Anderson | Founder | Bertey Ltd
Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute.
Nick Andrews | Senior Digital Marketing Strategy Manager | Marks & Spencer
Nick Andrews is the Senior Search Manager for the UK's largest department store, Marks and Spencer (M&S). Nick currently manages all SEO activity at M&S and has previously held positions as both SEO Manager and PPC Manager at Debenhams and Head of SEO at 2 UK digital marketing agencies. With over a decade's experience in search marketing, Nick brings a wealth of experience to the Global Search Awards. Nick is a long-time supporter of the industry awards having sat on the European Search Awards judging panel for several years, along with the UK Search Awards.
Seb Atkinson | UK Head of SEO | Nerdwallet
Seb Atkinson has been working in marketing for over a decade, transitioning into SEO in 2012. Seb has spent much of his career working agency-side, specialising in link building and technical SEO projects for UK and international businesses. In 2019, Seb was appointed Head of SEO at KnowYourMoney.co.uk, which became part of NerdWallet in 2020. NerdWallet provides consumers and businesses with useful tools and insights so they can make smart money moves.
Jim Banks | CEO | Spades Media | @
Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.
Dan Barker | Ecommerce, Digital Marketing, Analytics Consultant
Lyndon Barnett | Senior Digital Content and SEO Manager | Vodafone
As the Senior Digital Content and SEO Manager at Vodafone Australia, Lyndon uses digital content strategically to drive quality organic traffic and online conversion. When not optimising websites, he enjoys travelling and has explored more than 75 countries so far.
Lee Beirne | Head of SEO & ASO | Ladbrokes Coral
With well over 20 years of experience in online marketing and technical SEO, I have worked with companies of all sizes. I know how to maximise visibility and conversion rate in highly competitive niches, blending SEO, PPC, top-notch content and effective promotion to formulate a structured, but flexible plan of action. “
Matt Beswick | Co-Founder | Aira
Matt is the co-founder of Aira, one of the UK's leading agencies, has worked in Search Marketing for over a decade, and is a regular speaker at some of the industry's most renowned conferences. A technical marketer at heart, his expertise lies in SEO and Paid Media, and can be regularly heard asking Aira's PR team stupid questions that he should really know the answer to by now. He also likes bourbon
Chris Boggs | Founder | Webtrafficadvisors.com
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies, but also works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO. Chris also loves developing and delivering customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B Software & Industrial, Travel, Retail and other industries. Twitter: @boggles
Carlotta Bonafini | SEO Product Owner | Vodafone.co.uk
Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.
Adriaan Boot | FOUNDER | IMPACTFUL
Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.
Laurent Bourrelly | SEO Consultant | Laurent Bourrelly S.L.U
In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? » Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.
Alexandre Bram | Senior SEO Manager | Boohoo.com
Alexandre is Senior SEO manager at boohoo.com and bring with him more than 10 years experience in Search and have extensive knowledge in e-commerce and digital marketing. Before working in Fashion, Alexandre worked in the travel industry for more than 4 years. More details available here https://www.linkedin.com/in/alexandrebram/
Montserrat Cano | Digital Marketing, eCommerce and Project Management Consultant
Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.
Liang Chen | Digital Marketing Manager | Checkout.com
Liang Chen is the Senior Digital Marketing manager at the UK's most valuable fintech startup Checkout.com looking after performance and organic channels, digital analytics. Previously Head Of SEO at Whitbread (Premier Inn and restaurants) responsible for all things organic acquisition. Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online having also held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.
Christine Churchill | CEO & President | Key Relevance
Christine Churchill is the CEO & President of KeyRelevance, a full service online marketing company offering search engine optimization, pay per click management, and usability / conversion enhancement services for web sites. Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and the Dallas / Fort Worth Search Engine Marketing Association. In addition to over 15 years marketing experience, she spent ten years in the U.S. Army as a missile officer and has a Master’s Degree in Business. Ms. Churchill is a regular speaker at PubCon, Search Marketing Expo, and other marketing conferences. Christine and her experienced team of online marketers specialize in helping businesses succeed online by providing a holistic approach to marketing: increasing a site's visibility, improving the user experience on the site, and maximizing the site's conversion potential.
Bryan Corbett | Director, Disney+ Originals Content Operations | The Walt Disney Company
Shannon Cross | Senior Manager, Search & eCommerce | Nestlé Purina North America
Shannon is a proven leader in eCommerce Marketing, specializing in retail and brand search. She currently works in the CPG industry leading search and omni-channel marketing strategies for Nestle Purina Petcare in Canada, and consults for many of Nestle’s other brands at a global level. Throughout her 6+ years of experience, Shannon has managed digital marketing strategies for organizations of all sizes and in a variety of industries including law, healthcare, pet food, and real estate to name a few. She is a Lead Instructor at Brain Station in Toronto, educating the industry’s up and coming professionals in digital marketing, and has guest lectured at Fanshawe College and Western University. Shannon has previously been a judge for the Ontario Colleges Marketing Competition, and was a finalist in the Global AdWords Business Awards in 2015.
Philip Crothers | Head of SEO & Performance Content | Starcom Performics
Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.
Fernando Maciá Domene | CEO and Founder | Human level Communications | @fernandomacia
Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level in 2005, one of the first SEO agencies in Spain. Now, Human Level provides SEO and PPC services to top companies and institutions in over thirteen countries in Europe and America. With more than 20 years of experience as a professor of various master's courses at institutions in Spain and Latin America, Fernando is the director of the Professional SEO and SEM master’s program at KSchool, a leading Spanish school focused on developing digital skills. Fernando often lectures at both national and international conferences and seminars and is the author of eleven books on SEO and online marketing, becoming one of the top-selling authors on digital skills-related publications in Spanish. Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level, a leading Search Engine Optimization (SEO) and PPC agency in Spain, in 2005. Since 1999, Fernando is currently a professor of various master's courses at institutions both in Spain and Latin America and often lectures at both national and international conferences and seminars. Fernando is the author of five books: Advanced SEO (2020), Digital Marketing Strategies (2018), SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011), and has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016), published by Anaya Multimedia. In his spare time, Fernando enjoys spending it with his wife Aurora and daughter, travelling, playing the guitar and riding his motorbike.
Arianne Donoghue | Founder | Tempest Marketing
A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.
Asaad Dookhy | SEO Lead | Unilever
Asaad is the SEO Lead in the Digital Ventures team at Unilever. Previous companies include; Amazon, Nissan and Decathlon. He is focussed on driving results and impact at large global companies.
Dhaval Doshi | Managing Director | Location Bank
Dhaval Doshi is a business leader with vast experience in digital marketing, e-commerce and entrepreneurship. Over his 16 year career span, he has worked closely with CXOs to influence key areas of business such as digital marketing, go-to-market strategy, business development and technology initiatives. Currently, he spearheads country operations in India as the MD of Location Bank. It is a SaaS platform that works with major brands such as McDonald's, Jaguar, Adidas, Domino's and leverages their location intelligence to grow their organic reach. In his spare time, he also advises multiple start-ups in SaaS, IT and e-commerce space. He is an avid speaker having delivered a TEDx talk, moderated engaging panel discussions at industry associations and has delivered compelling keynotes. Across his career span, he has also taught marketing strategy, leadership, digital marketing to students and executives in various institutes and organizations.
Michael Durey | Head of Digital, CRM & Data | Samsung Electronics
Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM, Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful product launches the company has ever had.
Clare Dyckhoff | SEO Content Lead | MyTutor.co.uk
Clare has made it her mission to connect with users through content for over 8 years. Starting out in freelance journalism & PR, she is now the SEO Lead at the UK’s leading online tutoring platform, MyTutor. Clare joined the exhilarating world of in-house life after leading SEO content strategy, outreach, and copywriting at award-winning media agency Manning Gottlieb for some of the most well loved brands across 8 industries, for nearly five years. A keen presenter, she has spoken at the IAB on SEO and PR and gave a guest lecture on SEO and Fashion at the London College of Fashion. With an MA in Poetry, in pre-covid times, Clare ran London-based poetry nights for charity and content strategy for UN Women UK’s social channels. She is delighted to be joining the European Search Awards judging panel.
Yasser El Sarw | Deputy General Manager of Digital Marketing | Nissan Motor Co. for Africa, Middle East, India, and Turkey
With 11 years of experience in digital marketing, I am an award winning digital marketing/ customer experience strategist with a proven track-record of putting businesses on the right direction within the digital space and developing customer-centric approach to achieve desired business goals. I worked with more than 25 regional and global brands and managed to achieve growth and remarkable results in their digital and social media performance.
Ellie England | Commercial Director | Microsoft
Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.
Hassan Essam | Founder | Abydos SEO | @
Hassan Essam (Arabic: حسن عصام; born 27 Aug 1996) is an Entrepreneur, Business Developer, SEO Consultant & instructor, Egyptian Writer, Author, and CEO of Hassan Essam Project Management since 2019 and is the first Egyptian to receive the position of a jury member at the Global Search Awards and MENA Search Awards. Hassan Essam is one of the famous names of marketing creativity, business development, and growth. Unlike being the youngest successful advertising producer and writer, he is also a famous author. His books make him a famous face. In recent years, his fame has significantly been on the scene.
David Fallarme | Head of Marketing, Asia | HubSpot
David Fallarme leads Asia marketing for HubSpot, a full stack platform for marketing, sales and customer service. David has successfully grown products across several industries. During his time with Electronic Arts, he led customer acquisition for several video games with millions of users. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.
Pierre Far | Founder & CEO | Deliberate Digital Limited
Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.
Amanda Farley | VP of Growth | Aimclear
Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.
Terry Fisher | Marketing Director | Movebubble
Terry quickly found himself immersed in the world of digital marketing and SEO; starting his own consultancy company at the tender age of 17 and subsequently going on to receive millions of unique visitors to his client’s and his own ventures. Following management roles at Deliveroo, Betway, William Hill and Investoo group, Terry sits as the Marketing Director at Movebubble - the app currently disrupting the property rental market
Ed Fletcher | Founder | Avalon Digital Consulting Ltd
Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. He also delivered omni-channel content management solutions and as a Scaled Agile Program Consultant, coached leadership and technical teams as they move to Scaled Agile delivery. Ed’s most recent work was to define and setup a new Digital Analytics program for Penguin Books.
Jean-Baptiste Garnier | Head of Online Sales & Marketing | Foyer Global Health
Jean-Baptiste is heading Online Sales and Marketing for the International Health Insurance division of Foyer Assurances, Luxembourg’s leading insurance company. Foyer Global Health is operating all over the World and provides Health coverage for expats, digital nomads and globetrotters. Previously to this role, Jean-Baptiste acted as Deputy General Manager for GroupM Connect, and developed the Digital practice for international clients such as Europcar, Disneyland Paris, Intuit, etc. With over 15 years of expertise in Online acquisition, and long lasting interest in Search Marketing, Jean-Baptiste’s strong appetite for innovation, technology and data is still very vivid.
Wilhemina Gibertson-Davis | SEO Specialist
Wilhemina is a SEO Specialist who has worked within digital marketing for 3+ years. She specialises in technical SEO & is also the Co-founder & operations manager for B-DigitalUK.
Luis Navarrete Gomez | Global Head of Digital Marketing, Sr. Director | Liberty Latin America
Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.
Paweł Gontarek | Freelance SEO
Pawel has been involved in the life of the SEO community for over 15 years. He graduated from the Warsaw University of Technology, Kozminski University and the University of Social Sciences and Humanities. As part of his work, which is also his great passion, he organizes numerous training sessions and consultations with SEO industry. Since 2010, he runs the SEO ZGRED blog, where he shares his knowledge in the field of SEO and SEM. He has worked and works for many companies, private and state institutions, small and big e-commerce sites especially as an external SEO consultant.
Keith Goode | Sr. SEO Strategist for Security Intelligence | IBM
Keith Goode is a Sr. SEO Strategist at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit, State of Search, Cross Forum, and Clarity. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.
Richard Gregory | Co-Founder | Agency NXD
Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.
Kristen Hambrecht | Senior Digital Marketer | SEM| DigiOutsource
Kristen is a client-side Senior Digital Marketer for DigiOutsource based in Cape Town, South Africa. She holds 8 years of experience in the competitive iGaming industry – driving strategy with a blended focus on project delivery, technical SEO, digital analytics and content marketing. Over the years, her product expertise has contributed to the multi-language and multi-regional presence of several renowned global iGaming brands. She also has a passion for local businesses providing SEO Consulting services to grow brand awareness and market presence. Her curious and analytical mind has a keen interest in the digital transformation evolution, focusing on the user experience and customer journey impact on digital brand awareness. Kristen is an active member of the Women in TechSEO Community, which is a global support network in the technical SEO field of Digital Marketing, aimed at growth and empowerment to support career development for Woman in the SEO industry. https://www.womenintechseo.com/
Neil Hardy | Digital Director | Shearings Holiday
Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil
David Harry | Owner | SEO Training Dojo
David Harry is the lead SEO at Verve Developments and specializes in SEO audits and forensic analysis. He's been in the SEO game since 1998 and is also the head geek over at the SEO Training Dojo, a community for SEOs since 2010.
Jim Hedger | Creative Partner | Digital Alwayys Media Inc.
Jim Hedger is a writer, SEO, broadcaster, and an activist. Based in Toronto, Jim has worked as a SEO for the last two decades. In that time he has spoken at most major conferences, written for many of the major SEO trade journals, worked with countless clients, and tried to help other SEOs with their careers. Jim is cohost of the popular Webcology podcast featured at WebmasterRadio.FM, on iTunes, at iHeartRadio, and available at all fine podcasting distribution outlets near you.
Joakim Hedström | Team Leader SEO & Analytics | Bauhaus
Joakim is the Team Leader of SEO & Analytics at BAUHAUS and has years of experience within digital marketing, SEO and web analytics. In his current position he is responsible for BAUHAUS SEO strategy and data gathering processes. He has a proven track record of improving online traffic and making BAUHAUS.se one of the largest eCommerce sites in Sweden. He also have experience from other judging panels focusing on digital marketing
Dr Aleksej Heinze | Associate Professor | KEDGE Business School
His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.
Scott Hendison | President | Search Commander Inc
Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.
Rachel Heseltine | VP of Consumer Growth | Trader Interactive
Rachel Heseltine is the VP of Consumer Growth at Trader Interactive in Norfolk, VA. Her award winning team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Rachel has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Rachel taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Rachel was a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics in the "before times", and is hoping to get back to that when the world returns to a semblance of normality.
Anders Hjorth | Digital Marketing Strategies | Innovell
Anders Hjorth is the author of the Search Strategies Report and the Amazon Marketing Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.
Jennifer Hoffman | VP of Marketing | Banked
Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!
William Hollingworth | Senior SEO | Digital Marketing Consultant | Hollingworth Digital Consulting
William is an experienced digital marketer with 8 years of SEO, CRO and Web Management as main competence. Currently working as a freelancer on his own company. With clients such as FirstVet, McDonald’s and H&M. Previously responsible for Nordnet’s SEO and CRO in the Nordic countries. Before that he has worked as an consultant and Head of SEO. He has experience from most verticals and has as well experience from judging sessions and board member in digital marketing schools.
Navah Hopkins | Vice President of Strategic Marketing | Adzooma
Navah Hopkins is the VP of Strategic Marketing at Adzooma, a platform that makes managing your ad channels easy and fast. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Rob Hughes | Founder | Whitemouse
Rob Hughes founded his specialist SEO agency WhiteMouse in 2016, working with e-commerce businesses of all shapes and sizes, from start-ups to Fortune 500 multinationals. Prior to starting up his own agency Rob has held leading roles within Sage and N.Brown digital teams, as well as providing digital marketing and SEO strategy for various agencies, providing him over 11 years experience in the SEO field — all of which came after choosing to leave his aeronautical engineering past (nice humble brag). With his extensive experience both agency and client side, Rob & WhiteMouse are in the rare position to say they have seen both sides of the coin and use their engineering passion to break down barriers and solve the real-problems that internal teams face.
Kristal Ireland | Digital Director and Speaker
Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.
Reyhaneh Jafari | SEO Expert | 365 Digital Consulting
Reyhaneh is an SEO expert with 3+ years experience with different companies who are hungry to learn and provides creative solutions to unique problems. She started her job with content strategy and continued her path to SEO. She is Skilled at technical optimization, on-page and off-page SEO, keyword research, project management, and content marketing funnel analysis. She has experiences in Google Ads and other digital marketing channels but her specialty is SEO. She tries to lead her life towards my interests and faces every challenge in this way while enjoying the whole path.
Jayesh Jain | SEO & ASO Account Manager | Alshaya Group
Jayesh is a knowledgeable SEO & ASO specialist for Alshaya Group in the MENA region. He has a wide array of digital experience having worked in both global brand agencies and client-side roles. He is a strategy-driven and passionate SEO & ASO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. He has been associated to improve organic visibility for the world's popular brands like H&M, Victoria’s Secret, Foot Locker, The Body Shop, Thomas Cook, Acer, Carrefour, etc. He started his career in India followed by Taiwan and now in the UAE. He lives and breathes all things SEO + ASO and is passionate about bridging collaboration between SEOs, Content team, and website developers. Jayesh has completed Bachelor’s in Mass Media and holds an MBA degree in Marketing.
Alan K'necht | Independant SEO/SEM, Social Media & Digitial Analytics Consultant | K'nechtology Inc | @
Alan K'necht started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolve into Social Media. Over 20 plus years he’s provided consulting services ranging from web development, analytics, search markeing/SEO and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses. Through analytics, Alan has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. At present he operates his consulting company K'nechtology Inc.
Lada Kalashnikova | Head of SEO | COPYBET UK LTD
Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.
Richard Keenan-Heard | Director of Growth Delivery | Trainline | @thetrainline
Richard joined Trainline three years ago from GroupM agency Wavemaker where he spent five years working for global brands including GE Digital, GE Healthcare, Tiffany, Michelin, Johnson and Johnson and Pfizer. As a result, he has a diverse background in SEO and brings a wealth of experience to the judges’ panel. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Now boasting a breadth of talent and expertise across European train travel, the Trainline team continue to take on new, more complex challenges.
Umar Khan | Senior Digital Strategist | Nakheel
Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior. Digital Strategist. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.
Jaaved Khatree | Head of Digital | PPMG
Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 15+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, The Property Finder Group (MENA) as well as hundreds of small businesses from around the world. He is currently the Head of Digital at PPMG, a diverse media group operating across a multitude of vertical sectors such as Content, Brand, Design, Digital Development, Ecommerce, FinTech, EdTech and FitTech. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search.
Andy Kindsey | Founder | SEOAndy | @
Andy has over 15 years experience in SEO, working across almost every industry from Finance to Retail and from Publishing to Adult, as well as working across projects of all scales from Startups to Global Corporations. Andy is known for his highly data-led approach to SEO, an approach which ensures maximum results for clients and a great experience for users. You can follow Andy on twitter @andykinsey or get in touch via https://www.seoandy.com
Sathyashankara Konila Bhat | SEO Manager | Ericsson
Sathyashankara is based in India and has 13+ years of SEO experience. He worked for different global brands including Ecommerce, Healthcare, Software and Telcom. Currently he is working as global SEO Manager for Ericsson, focusing on implementation of SEO best practices & organic traffic growth.
Daniel Kupi | Head of Search and Social | Omnicom Media Group
Daniel is a Digital Performance Marketing expert, who leads the PPC team of the Hungarian Omnicom Media Group. He has a decade worth of experience in various fields of Performance Marketing, which also comes with a deep understanding of the related technical areas; like web analytics, tag management and using APIs for automation. He and his Team helps clients like McDonald's, Renault-Nissan-Mitsubishi Alliance, Henkel, LG, or eMAG, the largest e-commerce platform in Hungary. Before that, he also led the PPC Team in Mindshare Hungary; they were responsible for clients like Vodafone, Ferrero, Ford, and Volvo.
Judith Lewis | Decabbit Consulting | Founder & CEO
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
Karl Lillrud | Business Coach
Known as one of the world's TOP 30 Business Coaches 2022, TOP 30 Ecommerce and Online Business Growth experts, proven success record of generating 300% increased conversion. Karl Lillrud speaks and coaches on subjects that enable companies to get more out of the world of Digital Commerce. Top expert on Digital Commerce, future, innovation and leadership for business growth online. With an extensive experience from supporting Unicorn Start-ups to Fortune 500 companies like H&M, Spotify, Volvo, AstraZeneca and many more in multiple industries i.e. from Internet-based, E-Commerce, Retail, Cars, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more. Contact Karl if you are looking for a truly inspiring speaker or a top class mentor/coach.
Edgar Liñayo | D2D Brand Manager | Nestlé
"Strategic-design thinker and curious by nature" - I am truly passionate about design, innovation as well as brand building. I have over 15 years of experience focused on fast-moving consumer goods (FMCG). As a brand builder, I have been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay's®, Maggi®, Purina®, among many others. Furthermore, I have worked with praised local and regional brands. I took part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini®, and shaped by their rich history of spirited entrepreneurship. Nowadays, I am working at Nestlé as part of the central team overseeing EMENA projects.
Miguel Lopez | CEO & Director | MOV Marketing
Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and founder of MOV marketing school. He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, DM School, IDESE and other colleges and private entities. Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles.
Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS | @trondlyngbo
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
Carla Marshall | Head of Content Marketing | vidIQ
Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com and TubularInsights.com, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.
Krzysztof Marzec | CEO | Deva Group
CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.
Rob May | V.P Search & Digital Marketing | Creative TRND
Matt McGowan | Director | Snap
A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt most recently served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform.
Heba Medoukh | SEO Manager | Namshi.com
A highly passionate & enthusiastic SEO Expert playing a prominent role in driving huge e-commerce businesses growth and success. Heba highly believes in the power of SEO more than ever, as she has seen the industry constantly evolve & change especially in the past couple of years, which makes it harder to remain consistent without staying up to date & improving your strategy according to the new trends & competition. She has planned the overall SEO strategies including technical health, international & local SEO, keyword strategy, content marketing, backlink profile building as well as ASO for over 20 of the biggest online retailers in different markets mainly in the MENA region to boost user engagement & traffic. Throughout her years of experience, she managed to help multinational brands maximise their online visibility & conversions organically in a very aggressive & competitive industry & during challenging times where her involvement starts from the early pre-launching stages to reaching a stable position online & achieving the desired goals.
Jason Meininger | Technical SEO Manager | Totaljobs Group|Stepstone Atlantic
Jason has been online since before browsers had graphics, and a 20+ year career in both enterprise and startup environments spans web design, development, marketing, and project management. For well over a decade he has been a core part of the SEO programme at Totaljobs Group (now part of StepStone Atlantic), supporting both on-and off-site SEO initiatives with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement across a transcontinental portfolio of online recruitment classified sites. Also a MENA Search Awards judge, he is an avid traveller, a competitive archer, and maintains a parallel career in London as a theatrical producer and lighting designer.
Lexi Mills | Managing Partner | Shift6
Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Rumyana Miteva | Head of Search | Secret Escapes
Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.
Jubran Moe | International Digital Marketing Consultant | Gulf Related
I have accumulated over 15 years' experience in the digital arena (Australia + GCC). During this time, I have acquired skills in many areas including SEO, SEM and Performance Marketing strategies (B2C & B2B) - one of the first search experts in the GCC - Specialized in SEO and Google Search campaigns
Abdelaziz Mohammed | Head of Marketing | D360 Bank
Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Souq.com. Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar. Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.
Paul Morris | Marketing Specialist
Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.
Natalie Mott | SEO Consulant
Natalie Mott has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.
James Murray | EMEA Product Marketing Lead | Microsoft Advertising | @james3murray
James Murray is the EMEA Product Marketing Lead for Microsoft Advertising. In his role he is responsible for refining brand positioning across Europe and orchestrating engineering engagements in the region to inform product development. James connects sales, marketing and engineering to develop and execute local product marketing plans across 14 regions. He is a passionate storyteller and product evangelist, being a regular contributor at industry events across the globe.
Jon Myers | Founder | ASCENDING MEDIA
Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer. He has experience in paid search since its inception, and also worked heavily in SEO, display and paid social over the years. This diverse range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry. Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)
Xavier Naudeau | SEO Consultant
Xavier is a digital data-driven consultant who thrives on understanding consumers' behaviour to optimize their Search Journey through Digital. After ten years of combined experience between SEO, Web Analytics and Data, he now works within Business Intelligence at Philip Morris International to provide critical insights on consumer performance for smoke-free future campaigns.
Kian N’jie | Paid Media Executive | Inchora
Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.
Audrey Ooi | Regional Digital Marketing Manager | Crimson Education
Audrey is a marketing expert with over 10 years of experience in traditional and digital marketing. Her specialty is in digital marketing, including SEO, paid search, organic and paid social, web analytics, and web design and development. She has worked in multiple industries for organizations of all sizes, including sectors as diverse as telecommunications, non-profit and tourism. A versatile professional, she has also worked in product management, business strategy, branding and user experience as well as co-founded a technology start-up that successfully raised investor capital. She is currently the Regional Digital Marketing Manager, US & Canada for Crimson Education, and is also the founder and CEO (Chief Eating Officer) of Tasty Tours, an award-winning Toronto food tour and chocolate tour company.
Alexander Öqvist | SEO SPECIALIST
Alexander is an experienced SEO Specialist with broad experience within the digital marketing area. Alexander has over 10 years’ experience in SEO, SEM and Digital Marketing from some of the best-know performance marketing agencies in Sweden. He also has experience from in-house within e-commerce and finance. He also has experience from other judging panels within SEO and SEM across the Nordics.
Anna Oshkalo | SENIOR TEAM LEAD MARKETING | EMMA - THE SLEEP COMPANY
Anna is a digital marketer with fifteen years of experience in competitive segments like technology, gaming and retail. Having lived in the Netherlands and Sweden, Anna is currently based in Portugal and works as Senior Team Lead Marketing at one of the fastest-growing ecommerce start-ups in Europe Emma - The Sleep Company. In this role she is focused on growing the company's business through omni-channel marketing strategy, in which search is the core traffic and revenue source.
Andor Palau | International SEO Consultant | ANDORPALAU.COM
Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO
Natale Panella | Head of Digital | Fusion5
Natale is a digital strategist and ad-tech professional with a proven track record of successful leadership and online strategy delivery in Europe and Middle East. He has managed a multi-vertical portfolio of 100+ companies in Google EMEA headquarters, where he advised clients on performance and international market entry strategies. Natale first moved to Middle East in 2015 to join Chain Reaction, to lead the SEM practice and to strength Google commercial partnership and product adoption. He then joined Fusion5, with the mandate to turn-around and transform the firm into a performance and data-led digital agency. At Fusion5, he oversees the digital presence of Retail, Automotive, Telco, OTT and Government clients in MENA, focusing on performance, branding, analytics, data visualization and automation.
Akvile Pareigyte | Head of Digital Consulting | VOLTLAB
Karan Patel | Commercial & Marketing Director | Etisalat
Karan Patel is the Director of Marketing & Commerical with Etisalat Information Services , have Adept at leading large portfolio of accounts in past like Emirates & HP , currently establish organisation-wide commercial framework and strategic roadmap by deploying innovative transformations in partner acquisition and management model to ensure business growth and track key partners across UAE on online products like connect.ae & yellowpages.ae
Tomasz Pepa | Independent Google Ads and Analytics Specialist
Tomasz is a digital marketer with 16 years of experience in the broadly understood IT industry. Over the past few years, he has been working mainly as a freelancer, helping clients in achieving better results from Google Ads campaigns. During his career he has worked as a programmer, data warehouse engineer, IT project manager, trainer and data analyst. He particularly enjoys experimenting with data and resolving technical issues related to data collection.
Dan Petrovic | Managing Director | DEJAN
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
Plamen Popov | Head of SEO | Acronis Global
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Polly Pospelova | Delete | Head of Search
Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.
Patrick Price | CEO | Idealizer
Patrick C. Price is a longtime SEO pioneer. After having led the Swiss marketing operations one of Europe's leading online classifieds marketplaces for 7 years, Patrick decided to share his knowledge on a wider basis and founded Zurich based SEO consulting agency Idealizer, which later became the European headquarters of BlueGlass Interactive (a multiple EU search awards winning agency) with offices in London, Zurich and Tallinn. After a management buyout, Patrick went on to found www.vergleiche.ch a Swiss Consumer-Information-Portal and Google CSS access provider. Patrick has been an active player in the SEO industry since 2003.
Paweł Rabinek | GOOGLE ADS SPECIALIST
Paweł Rabinek is an internet marketing practitioner with 17 years of experience in the industry. He started his adventure with internet marketing as a webmaster, then a programmer, and then used these skills for SEO. Creator of the PlanetaSEO platform, aggregating industry content on internet marketing. Speaker at the SEO Festival and SemKRK conference. From 2010 as Head of SEO in one of the agencies. In 2013, he founded his own interactive agency Redseo, specializing in PPC campaigns (Google Ads, Allegro Ads, Microsoft Ads) and SEO. Enthusiast of building remote organizations.
Bob Rains | SEO Executive & Growth Marketing Strategist | @bobrains
At this point, to keep this bio brief, it would make more sense to list the companies Bob hasn’t worked for and dramatically impacted. A trusted and experienced voice in SEO, Internet Marketing and Google advertising, Bob’s inane curiosity and switch flipping leads him to constantly seek new ways of doing the same old work, but in ways that satisfy both him and the client. After amassing enough airline points to get to the Moon and back (with a sweet bucket of conference lanyards,) Bob is currently running a successful consulting business from a log home on an island off the coast of Vancouver His Greatest Hits are handily located on LinkedIn
Hannah Rampton | Freelance SEO Consultant
Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.
Steen Randeris | Search Manager | Pandora
Steen Randeris has more than 10 years of both strategic and operational experience with SEM/SEO from both agency and client side. His main responsibilities includes: • Paid search strategy development & deployment. • Paid search optimization across markets. • Manage SA360 implementation. • Create overview of activities and efficiencies. • Create guideline for markets and agency. • Optimise total search • Manage the use of search data across channels, for creative development and content (data –driven). • Manage all search engines. • Main point of contact for global search agency. For more info please visit: http://linkedin.com/in/steenranderis
Bibi Raven | Founder | BibiBuzz
Bibi the Link Builder is the crazy founder over at Bibibuzz - where her link slinging Jedi pew-pew powerful backlinks at the websites of her splendid clients. She's infamously known for doling out world-saving link building advice, creative outreach training and expired dad jokes.
Tarek Reda | Founder | Blue Pencil Digital Marketing.
When he's not rocking out on his guitar, Tarek is a well-versed digital marketer currently running his own digital marketing consultancy and training company - Blue Pencil. Tarek has a Masters degree in digital marketing and has been working in the digital space for over a decade. Tarek has always had a passion for Search Marketing, having ran search campaigns for companies across MENA, Sub-Saharan Africa, and Europe with monthly marketing budgets ranging from $500 to $500,000. Tarek is also a digital marketing lecturer at academies across the Middle East training individuals and companies on various digital marketing topics including Search Marketing and more.
Michelle Robbins | Senior Director, Data & Analytics | Clearlink
For more than 20 years Michelle has lived at the intersection of technology, marketing, and data. She is an accomplished marketing, technology, and media professional with deep experience as an analyst, engineer, digital marketing, search and content strategist, editor and writer. At Clearlink, Michelle leads Consumer Brands' marketing data and analytics team, leveraging her deep technology and analysis experience to oversee the development of a holistic end-to-end reporting and analytics system and accelerate the organization's machine learning and statistical capabilities. A member of the digital marketing and search community since its beginnings in the late 90s, Michelle founded her own web development consultancy, worked agency-side at Aimclear, and spent 12 years at Third Door Media, serving as SVP, Content & Marketing Technology while also Editor in Chief for Search Engine Land, Marketing Land, and MarTech Today; and leading programming for the SMX events series. She is a frequent keynote speaker, webinar presenter, and podcast guest on topics spanning martech, data, product development, content strategy, and search marketing.
Ant Robinson | Founder | Pure Optimisation
Ant is the founder of digital growth agency Pure Optimisation and the former Head of Search and Social at FTSE 250 listed AutoTrader UK. As a previous UK Search Awards winner Ant has extensive technical and hands on expertise delivering integrated campaigns across SEO, Social Media, PPC & Conversion Rate Optimisation. Ant is a keen advocate of data lead decision making and the integration of the silos that often exist between the primary digital channels.
Jeremie Roblin | Head of Acquisition | Buymie
Jeremie has worked in digital marketing for the last 12 years, with a speciality in Search. After a few years agency side, he moved on to client side working for companies ranging from start ups to medium sized corporations. A techy at heart he's always trying to automate everything, from admin tasks to ad buying. Jeremie is currently Head of Acquisition at an early stage start up called Buymie, an Irish on demand grocery delivery company which is hoping to break into the UK soon. Prior to that, he was Head of Performance at Secret Escapes for almost 7 years.
Ric Rodriguez | Director Of Strategic Projects | Vashi
Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.
Farhaad Saleh | Head of Organic Performance | WorldFirst
Farhaad is the Head of Organic Performance at WorldFirst, previously he was the Head of SEO for Rightmove and Boohoo. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. His approach is to focus on holistic growth leveraging all marketing channels, not just organic. The best strategies are always the simple ones executed well.
Kristine Schachinger | CEO and founder | Sites Without Walls
Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.
Eli Schwartz | Growth Consultant
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.
Bill Scully | DIGITAL MARKETING AND SEARCH STRATEGY | Digital Marketing Fuel
Bill Scully has over 15 years of consulting, speaking, and real-life business experience driving qualified web traffic, and getting visitors to take action. Bill has served as a Director of Digital Marketing and SEO Expert for Siemens AG, and as Director for Center of Excellence Digital Marketing for Draeger Medical. Bill has been speaking at search conferences since 2008 and received the Conductor Searchlight Innovative Implementation Award. For the last 6 years he has been helping enterprise and international companies providing web strategies, technical SEO and HREFLANG implementation to significantly improving web presence, generate valuable traffic and improve internet leads as the owner and SEO strategist at Digital Marketing Fuel, LLC.
Sabiha Shakil | Global Marketing Consultant | @SabihaShakil
Sabiha is a Marketing Consultant with 20 years of experience across the globe. Based out of Dubai, she has an international marketing background having developed B2B and B2C marketing strategies across geographies and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations. Sabiha is a member of the Women in Tech SEO community in which she is a community speaker and mentor. Sabiha also has spoken at various international events and has judged industry awards like the Global Marketing Awards, APAC Search Awards, Global Search Awards and many more. Aside from marketing, Sabiha loves to travel and has been to over 40 countries. She's also a certified Hatha Yoga and Prenatal Yoga Teacher.
Omi Sido | Head of SEO | Canon Europe
Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.
Grant Simmons | VP Search & Performance Marketing | Homes.com
Grant Simmons leads the Performance Marketing team at Homes.com, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of the nation's top real estate sites. Grant has over 26 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, DMA, LRTCon, and has been quoted in Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and "proud American with a funny accent", he prefers; father, sailor, search marketer & expat Brit - though not necessarily in that order when there's a fair wind.
Aleyda Solis | International SEO Consultant | Orainti
Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.
Michelle Stinson Ross | Digital Marketing Consultant and Marketing Operations Director | Apogee Results
Michelle Stinson Ross is the Managing Director of Marketing Operations at Apogee Results, an Austin based, digital marketing Agency. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement. Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker and trainer, and frequently can be found at conferences like Digital Summit, Advanced Search Summit, Zenith and SMX.
Dr Artur Strzelecki | Independent specialist in Search Engine Marketing
Artur Strzelecki is an independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well-known blog about SEO, and has created the largest polish SEO event, Festiwal SEO. Artur Strzelecki has been working in the Internet industry for over 23 years; including over 15 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link-building strategies and content optimization. In addition, he is the author of a publicly defended Ph.D. paper about SEO services for different types of organizations.
Olga Szoke | Head of SEO | OYO Vacation Homes
Olga is currently heading up the SEO department at a leading German holiday accommodation marketplace Traum-Ferienwohnungen (which is part of OYO Vacation Homes). She has started his online career back in 2010 and in her free time, she is an independent international SEO consultant based in Berlin, Germany. Having worked both agency and client side for enterprise and early-stage start-up clients she has experience from all sides of the SEO Spectrum. Olga’s core expertise is strategic SEO, technical SEO and internationalization. With 5 years of people management experience, she has made the transition from managing a small team of SEO specialists at Cheapflights Media to taking over the leadership of a larger team of multiple specialisms at Wimdu in 2015.
Alex Tachalova | Digital Marketing Consultant
Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.
James Thompson | SENIOR SEO CONSULTANT
James Thompson has over 7 years' SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.
Phil Tiley | Go to market lead | Microsoft Advertising
Phil started his SEM journey back 2008, spending the following 8 years managing flagship clients and teams within Publicis Groupe. In 2015 he left agencyland, joining the account management team at Microsoft Advertising. Working with large sophisticated advertisers, he was fortunate to be involved in the incubation of numerous products, quickly discovering a passion for this side of the industry. Since 2018, Phil has taken on a more strategic and product focused position as Microsoft Advertising’s Global GTM lead. His role, align engineering, marketing, operations and sales teams on blockers and opportunities to effectively deliver Microsoft’s search and audience products to clients.
Melissa Tirey | COO | Shift6
Melissa Tirey is COO of Shift6 Studios and Vice President of The Future of Search Foundation. She has over 15 years experience in digital marketing and specializes in seamlessly integrating the precision and expertise of her technical SEO skills to enhance PR, content strategy and social media performance. She has worked extensively in B2C and B2B marketing across the USA, Europe and Canada. Her background in neuroscience supports the team and consulting specialists in ensuring the scientific accuracy of media materials. Melissa is also the Vice President of the Future of Search Foundation, which is focused on how humans and machines change the search landscape with the goal of building best practices for a logical, sustainable and healthy search environment. She has extensive experience in the USA, UK and Canada working in the medical sector alongside technology, business and more recently with consumer focused brands. She understands the nuances of marketing silos and geographies from both a data and human resource perspective and as such has an exceptional ability to design and build strategies that get these teams working together in a synergistic manner. Leveraging the tools and data from these different industries enables her to build and repair online reputations for clients and individuals. This skill also supports her ability to build data driven reporting, strategy and optimization alongside market viability analysis for new products and services.
Tomasz Trzósło | Online Marketing Expert, Trainer, and Consultant (Google Ads / Analytics / GTM)
Consultant, Strategist, E-marketer, Internet Marketing Trainer. Online marketing expert, with particular emphasis on SEM and data analysis from Google Analytics. One of the Certified Google AdWords Trainers (from 2013-2018). Author of articles and two books about Strategy, Google Ads and Analytics. Worked in polish interactive agencies and ran his agency - ROIExperts.pl. Currently, an independent manager at TomaszTrzoslo.pl works with agencies and clients from various industries and sectors. Speaker at industry events and trainer (eg. the Ministry of Digital Affairs of the Republic of Poland, Google Partners Academy (2015-2018), PPNT Gdynia, Altkom Akademia, Wartoszkolic.pl, DevaGroup Academy) . Lectured on e-commerce at the Jagiellonian University in Kraków, the University of Information Technology and Management in Rzeszów, WSB in Chorzów. In the advertising and e-commerce industry since 2008.
Juliette van Rooyen | VR Squared | VR Squared
Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.
Tim Vickery | Property Finder | Group Head of SEO for the MENA region
Tim is the Group Head of SEO for the MENA region at Property Finder based in Dubai. Tim has a wide array of digital experience having worked in agency and in-house roles covering affiliate marketing, paid search, digital analytics, and SEO. Tim lived and worked for 10-years in Toronto, Canada where he worked on campaign for brands such as Amex, Chrysler, and Aviva. Previously Tim was the Head of SEO for Samsung, as well as holding senior positions with Performics and VCCP in the UK. Tim’s role at Property Finder is to work across the MENA region to increase organic search visibility for brands in The UAE, Bahrain, Qatar, Egypt, Saudi Arabia, and Turkey.
Faye Watt | SEO Manager | Superdry
Marty Weintraub | FOUNDER | Aimclear
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower." Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. His Wiley/Sybex books, "Killer Facebook Ads"Â and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Gerry White | Head of SEO | Riverside.fm
Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.
Adam Whittles | Head of SEO | AutoTrader
Adam has recently joined Auto Trader as the new Head of SEO. Prior to joining Auto Trader, he was running the SEO program for Apple across the EMEA region, having previously worked agency-side for a number of years. You can find out more about Adam's background and experience at https://adamwhittles.com/
Michelle Wilding-Baker | Head of Digital & Content | Freesat
Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.
Lisa Williams | Senior Director, Growth & Loyalty | Peace Health
Lisa Williams is a 25-year veteran of digital marketing and the author of "When Everybody Clicks: Sustainable Digital Marketing". She has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and co-chairs the Vizient Content Marketing Committee. She founded and leads a Portland Oregon LeanIn Circle and volunteers at Emerging Leaders to mentor diverse, aspiring professionals to serve in technology and health care. She speaks at regional, national and international conferences on the topics of digital strategy, content strategy, marketing integration, team development and leadership.
Nick Wilsdon | SEO Lead - Global Channel Optimisation | Vodafone
Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the Search Product Owner at Vodafone Group, he is standardising SEO best-practice and strategy across 22 international markets to deliver revenue growth in a challenging and competitive sector. He is particularly interested in data analysis, cross-channel/device opportunities and strategic planning.
Adam Wilson | Global Director of Performance Marketing | Deliveroo
Natalia Witczyk | Head of SEO | VIME Digital
Natalia Witczyk is a Head of SEO at VIME Digital. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in the world in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 5 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and considers herself a true internet geek, who lives & breathes SEO.
Rob Woods | Senior Director, SEO | Essilor Digital
Rob is an SEO with over 20 years of experience. He spent 13 years in-house in both e-commerce and publishing, has been an SEO consultant for 8 years, and is currently Senior Director, SEO for Essilor Digital. Rob has spoken at numerous marketing events including State of Search, Pubcon, SMX Advanced, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books from O'Reilly "Social eCommerce" and "The Art of SEO".
Colin Woon | Head of SEO | CV Library
Krzysztof Wroński | GOOGLE ADS AND ANALYTICS TRAINER AND CERTIFIED SPECIALIST
Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.
Marcin Wsół | INDEPENDENT CERTIFIED GOOGLE ADS & GOOGLE ANALYTICS SPECIALIST
Independent and certified Google Ads and Google Analytics specialist, Google Premier Partner. Since 2011, he has carried out over 2300 campaigns, the budget of which has already exceeded 30 million PLN. Some clients call him "Midas of Google Ads" because each of his campaign works like gold. Author of meaty articles in leading magazines and trade journals. Co-author of the 2nd and 3rd editions of the "E-business Bible". Founder of the largest Polish Facebook group about Google Ads, where he supports SEM adepts with his experience. In free time, he plays electric guitar and discovers performance from a completely different angle.
Murat Yatağan | SEO Consultant
Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is an advisor that provides strategic counselling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google