News Article ————

SAMOSEO are finalists at the Global Search Awards

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 24.07.2024

SAMOSEO is a marketing agency based in Gdańsk that has been operating in the SEO industry since 2017. We specialise in search engine optimisation. We conduct comprehensive website audits, execute link-building campaigns, develop content strategies, and implement optimisation guidelines. We support clients in planning and adopting new technological solutions. We also provide SEO consultations and training for employees in search engine optimisation. The main goal of all our off-site and on-site efforts is to achieve high rankings in organic search results, which translates to increased website traffic and improved conversion rates.

Our SEO services cater to both large enterprises and small businesses, including local service companies, online retailers, start-ups, as well as cultural and educational organisations. We demonstrate that with a carefully tailored strategy, any business can achieve desirable outcomes and compete for high positions in organic search results for industry-specific keywords. We strive to be more than just an SEO provider for our clients; we aim to be a business partner who understands their operational goals.

Our approach is based on three primary pillars: technical optimisation, content, and link building. We also prioritise the UX aspect. When creating content strategies or implementing optimisation guidelines, we pay special attention to user experience. The key to success is consistent SEO activities that enhance brand awareness online.

As a boutique SEO agency, we provide solutions tailored to each client’s individual needs, based on their business objectives and financial capabilities. Our experts have extensive experience in the SEO industry, managing campaigns for clients across various market sectors for years. This background and expertise enable us to propose effective and innovative solutions, helping clients achieve top rankings in organic search results.

The Global Search Awards is one of the major events in the digital marketing industry, featuring top marketing agencies from around the globe. We are proud that our campaign for OpenGift.pl was highly praised by the judging panel. We were shortlisted for awards in two categories: BEST USE OF SEARCH – B2B (SEO): SMALL and BEST LOW BUDGET CAMPAIGN (SEO): SMALL. This recognition is a special honor for us and a testament to the world-class quality of the SEO campaigns we deliver.

The SEO campaign for OpenGift.pl stood out in many ways. OpenGift.pl is Poland’s largest distributor of promotional products for B2B. The company offers an extensive assortment of items, prioritising innovation and personalisation. OpenGift.pl provides both traditional corporate swag such as ballpoint pens, bags, keychains, and notebooks, as well as premium merchandise like leather goods, electronics, and fountain pens.

What was the greatest challenge in this campaign? The promotional products industry is highly competitive. Achieving top positions in organic search results required a thorough understanding of the client’s business needs. The process began with a detailed website audit and competitor analysis. We then developed an SEO strategy and enhanced the site’s content by adding numerous blog articles and category descriptions. We carefully selected keywords to separate the B2B traffic from the B2C traffic and secured high-quality inbound links.

Thanks to our close collaboration with the client, we achieved remarkable results. We increased the keyword number in the TOP 3 and TOP 10 and climbed to the number 1 position in SERPs for the client’s key and most competitive keyword, ‘promotional products.’ Our efforts resulted in increased organic traffic to the site and a boost in the client’s revenue from organic search results.

‘The nomination for the Global Search Awards is a victory for the entire SAMOSEO team,’ says Piotr Wiśniewski, SEO Team Leader at SAMOSEO, who managed the campaign for OpenGift.pl. ‘We are proud to be listed among the world’s leading marketing agencies. Receiving two nominations in such a prestigious contest is a special honour and a motivation to keep moving forward.’

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