Booster Box: Pioneering Excellence in Performance Marketing

Booster Box is buzzing with excitement as we celebrate our finalist status for the Best Global Large PPC Agency at the Global Search Awards 2024! This nod from the industry highlights our relentless pursuit of excellence and innovation in performance marketing. Let’s dive into what makes us tick, the groundbreaking work that earned us this nomination, and why this recognition is a monumental moment for our team.

Who We Are

Booster Box is a premier performance marketing agency, renowned for its expertise in scientific marketing and data-driven campaign optimisation. Our core focus lies in scaling paid campaigns using advanced big data techniques and proprietary technologies. Specialising in Paid Search, Paid Social, SEO, Affiliate, Programmatic, and Amazon Advertising, we cater to diverse client needs with reliability and innovation. Our Analytics unit is also pivotal for our success, enabling us to track, measure and analyse data with the finest precision.

Our track record speaks volumes, having earned us the prestigious title of ‘Large Global PPC Agency of the Year’ in 2022 and consistent recognition amongst ‘Europe’s Fastest-Growing Companies’ by the Financial Times for the past four years running. Additionally, we proudly won the title of ‘Best Small PPC Agency in Europe’ in 2019. These accolades underscore our growth trajectory and our ability to scale operations, quickly transitioning from a regional player to a global leader.

As part of the Precis Group, our global footprint spans 14 offices, empowering us to manage nearly €700 million in media spend with a team of more than 500 professionals speaking 41 different languages. At Booster Box, our success is driven by a relentless commitment to innovation and client satisfaction. We pride ourselves on delivering measurable results, staying ahead of industry trends, and ensuring that our clients remain at the forefront of digital marketing excellence.

Our Award-Worthy Strategy

In an economic landscape that has tested the mettle of many, Booster Box has thrived by embracing agility and innovation. Our approach wasn’t just about surviving the recession but turning it into an opportunity for growth and efficiency.

Facing extended sales cycles and decision paralysis caused by economic uncertainties, we made a strategic pivot. Recognising the need for quicker wins, we redirected our efforts towards medium-sized businesses. These enterprises, with their shorter sales cycles, allowed us to maintain momentum and secure new business at an impressive rate. This tactical shift was instrumental in doubling our new business success in 2023, but it wasn’t just about chasing quick wins – we also bolstered our advisory services to support the growing trend of in-housing. By leveraging our unrivalled Martech Suite, we provided these businesses with the tools and expertise needed to thrive independently, positioning Booster Box as an indispensable partner in their growth.

However, our strategy wasn’t solely about increasing sales, it was also about smart spending. Operational efficiency became our guiding principle: we scrutinised every facet of our operations, strategically limiting hiring to critical positions and renegotiating supplier contracts to secure better terms. This meticulous approach led to a significant reduction in non-people costs, demonstrating our commitment to financial prudence. By streamlining our organisational structure, we ensured that every team member was aligned with our goals, fostering a culture of accountability and excellence.

In a time when many agencies were struggling to stay afloat, Booster Box not only met its revenue targets but also emerged stronger, more efficient, and better equipped to tackle the challenges of tomorrow.

Standout Achievements

Booster Box has always been committed to pushing the boundaries of performance marketing, and 2023 was no exception. Our standout achievements and innovative projects underscore our relentless drive for excellence and our ability to deliver outstanding results for our clients.

Marketing Mix Modelling for Ecommerce

One of our most notable projects involved the use of sophisticated MMM for a leading ecommerce client. MMM is a statistical technique that measures the impact of various marketing channels on key performance metrics, such as sales. For this project, we meticulously analysed the contributions of different marketing channels, providing granular insight allowing us to identify which channels were driving the most value and how their impact evolved over time.

Armed with this data, we guided the client in making strategic budget decisions that maximised their overall media return. By reallocating resources to the most effective channels, we not only enhanced their sales performance but also optimised their marketing spend, ensuring every euro worked harder. This project exemplifies our commitment to data-driven decision-making and our ability to translate complex analytics into actionable strategies.

Amazon Ads Optimisation

Another standout project involved revolutionising the Amazon Ads strategy for one of our leading clients. The challenge was clear: uneven daily budget distribution and a spending approach that often left campaigns inactive by mid-morning. Our goal was to optimise these campaigns to maintain visibility throughout the day, despite a limited budget.

Leveraging our proprietary technology, we utilised Amazon Marketing Stream alongside our internal tools and the Amazon Ads API. Our approach included real-time, automated adjustments to bid strategies and budget allocations, ensuring optimal performance at every hour of the day. The results were striking: a 6% decrease in overall spend, an 8% increase in sales, and a 13% rise in ROAS, achieving a significant improvement in campaign efficiency.

This project highlights our ability to combine technological innovation with strategic insight, driving substantial improvements in performance even under budget constraints.

Reflecting on Our Journey

These achievements and case studies are more than just numbers and success stories, they are a reflection of our core values and our unwavering dedication to our clients. At Booster Box, we believe in the power of data, the importance of innovation, and the value of a talented, dedicated team. Our journey through 2023 showcases how these elements come together to create a powerhouse in performance marketing.

Alice Piselli, our Events Manager, aptly captures the essence of what this journey means to us: “This recognition is a testament to our team’s dedication and ingenuity. It validates our approach and fuels our passion to push boundaries in performance marketing. Being shortlisted for the Best Global Large PPC Agency award is a celebration of our collective hard work and innovative spirit”.

Being shortlisted validates our strategies, celebrates our successes, and fuels our drive to continue leading the industry. We are proud of what we have achieved and excited for what lies ahead.

The Booster Box Team