Double Success for Webmetric at the Global Search Awards 2025

Webmetric proves that strategy, creativity and teamwork lead to success — double finalist at the Global Search Awards 2025.

Polish agency Webmetric has secured not one, but two nominations at the Global Search Awards 2025 — in the categories Best Local Campaign (SEO) and Best Low Budget Campaign (SEO). These shortlistings highlight the team’s expertise in developing effective, data-driven SEO strategies tailored to the unique challenges of both local and budget-conscious clients.

About Webmetric

Based in Poznań, Webmetric is an agency specializing in SEO, UX, and e-commerce consulting. The team is known for combining analytical precision with a human-centered approach — creating strategies that not only improve visibility in search results but also build long-term growth for their clients. Their philosophy is rooted in partnership, transparency, and continuous collaboration at every stage of the digital process.

“We believe that great results don’t come from one-off actions, but from a deep understanding of our clients’ goals, users’ needs, and the data that connects them.” – Joanna Śledziejowska, SEO Expert at Webmetric

That belief is reflected in both campaigns recognised this year.

Best Local Campaign (SEO): BiznesCentrum.com

Webmetric’s nomination in the Best Local Campaign (SEO) category recognizes its collaboration with BiznesCentrum.com, a company offering virtual office services and business registration addresses in Warsaw. The campaign focused on enhancing local visibility in the capital’s highly competitive market and attracting entrepreneurs seeking professional, trusted virtual office solutions.

Through technical optimization, local keyword targeting, UX improvements, and content alignment with user intent, Webmetric helped the brand achieve a significant increase in organic traffic, higher engagement, and improved conversion rates. This project demonstrated how local SEO can elevate even specialized service providers to national visibility.

Best Low Budget Campaign (SEO): Cebulki-Kwiatowe.pl

In the Best Low Budget Campaign (SEO) category, Webmetric was recognized for its creative and highly efficient work for Cebulki-Kwiatowe.pl — an online store selling flower bulbs and rhizomes. Despite a modest budget, the team developed a scalable strategy focused on seasonal search demand, optimized product and category descriptions, and an internal linking structure designed to strengthen topical authority.

As a result, the campaign delivered a remarkable increase in organic traffic and revenue — achieved without large-scale paid campaigns.”

Teamwork and shared values

For the Webmetric team, both nominations are not only a professional success but also a celebration of their shared approach to collaboration, curiosity, and continuous improvement.

“These nominations reflect the dedication and expertise of our entire team. At Webmetric, we believe that real success in SEO comes from strategic thinking, creativity, and a genuine partnership with our clients. Being recognized in two categories at the Global Search Awards confirms that this approach truly makes a difference.” — Wojciech Popiela, CEO of Webmetric

Looking ahead

As Webmetric continues to grow, the team remains committed to building partnerships that drive real impact — through strategy, collaboration, and data-led creativity. For them, success is not just about rankings or visibility, but about helping brands connect meaningfully with their audiences.

The Global Search Awards nomination is both a recognition of this philosophy and a motivation to keep pushing the boundaries of what SEO and UX can achieve together.