Published by Sue Johns-Chapman
Published Date 18.10.2024 
We’re thrilled to announce that Digital Hitmen has taken home the coveted Best Low Budget SEO Campaign award at the 2024 Global Search Awards! This recognition showcases our ability to deliver top-tier results while working within strict budget constraints, a testament to our team’s creativity, technical skill, and commitment to excellence.
Our award-winning campaign was executed in partnership with Elite Tune, Perth’s leading 4×4 and 4WD performance workshop. Operating under a modest monthly budget of just $2,000, we helped Elite Tune achieve significant growth in both online visibility and conversions. Here’s how we did it.
About Digital Hitmen
Specialising in SEO, paid search, web design, and social media, Digital Hitmen is a passionate team of creative, analytical, and strategic thinkers, dedicated to helping businesses reach their full potential online. We believe that every business, regardless of size or budget, can achieve great success, and this award is a testament to our commitment to delivering excellence in every campaign.
In recent years, Digital Hitmen has earned numerous local and international SEO awards. We have been shortlisted for prestigious accolades such as the SEMrush Search Awards and APAC Search Awards, and our exceptional customer service has been recognised with multiple wins at the Australian Achiever Awards.
The Challenge: Maximising Results with a Small Budget
Elite Tune, known for its expertise in 4×4 tuning and performance upgrades, faced a common problem: limited visibility in a niche, competitive market. While they were specialists in their field, they struggled to build brand awareness among Perth’s rich community of off-road and performance vehicle enthusiasts.
With a strict budget of $2,000 per month, we had to devise a campaign that was both highly effective and cost-conscious.
Objectives & Strategy
Our goals were ambitious but clear:
- Increase organic conversions from 152 to 300 year-on-year.
- Boost organic traffic from 3,669 to 10,000 year-on-year.
Our strategy was rooted in content strategy, conversion optimisation, local SEO and a deep understanding of entity-based content, with particular focus on promoting EEAT. By narrowing the focus to Perth-centric keywords, we ensured that Elite Tune was the go-to choice for local off-road enthusiasts.
The Results: A 3x Traffic Increase & Doubling Conversions
The results of this campaign far exceeded our goals. In just one year, Elite Tune saw:
- A 3x increase in organic traffic, well beyond the target.
- A doubling of organic conversions, from 152 to 415.
By leveraging a combination of content strategy, targeted local SEO, comprehensive on-page optimisations, and schema, we helped Elite Tune build brand awareness, drive more bookings, and solidify their authority within the 4×4 performance niche.
Client Testimonial
“I worked with Brad and the Team when setting up our new website. Could not recommend them enough, very easy to deal with and always let me know what was going on. 5 stars all round!!”
Why This Award Matters
Being recognised for Best Low Budget SEO Campaign by the Global Search Awards highlights our ability to craft innovative, results-driven campaigns regardless of budget constraints. Not everybody has a six-figure search budget, we’re proud of the impact we’ve had on Elite Tune’s growth and grateful for the opportunity to demonstrate the power of small yet mighty SEO campaigns.
This award is more than a win for Digital Hitmen; it’s a testament to the transformative power of thoughtful strategy, creative execution, and an unwavering focus on client success. We extend our deepest thanks to our clients, partners, team and the Global Search Awards for making this achievement possible.
What’s Next?
As we celebrate this win, our focus remains on pushing boundaries in the digital marketing space, delivering exceptional results, and driving sustainable growth for all our clients, no matter their budget.
When you choose to partner with us, you can expect a diverse and supportive bunch of industry experts who truly care about your success: your business goals become our goals, and your challenges become our challenges.
We take pride in our strong partnerships, both internally and with our clients, that form the foundation to understand and meet each client’s unique goals.
