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Spicy Web: There is No Glass Ceiling in Our World of Digital Marketing

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Published Date 01.07.2024

Spicy Web is thrilled to have been shortlisted in two categories at the prestigious 2024 Global Search Awards, solidifying our reputation as one of the World’s premier digital marketing agencies.

The Global Search Awards recognise, reward, and celebrate the innovation and creativity of companies and people working across PPC, SEO, and content marketing from businesses across 195 countries.

These nominations reflect our dedication to leveraging data-driven strategies and creative search campaigns to achieve outstanding results for our clients.

About Spicy Web

Since 2009, Spicy Web has been scaling organisations through its three foundational growth pillars; design and development, search engine optimisation, and paid media.

By combining extensive industry knowledge, technology, and data mindset, Spicy Web crafts market-leading digital marketing solutions that elevate business performance.

Drawing on a deep pool of collaborative talent, with equal parts expertise, client-centricity, innovation, and adaptability, ensures a 360-degree approach that delivers uncompromised excellence.

Spicy Web’s guiding principle is “Good Work for Good People”. It underscores everything we do – our who, what, where, why, and how. It’s our purpose, and it’s meaningful. Ever since that mission was born, we’ve understood deeply how critical it is to stand by it.


The work we do might not change the world, but if we stick to our values, it can do a world of good — it can help businesses to grow and scale; it can help not-for-profit organisations communicate with vulnerable audiences; it can lead to a more educated and informed world.

And so, when our work is recognised by respected industry authorities, it signifies and acknowledges the good work we are producing under our roof.

Being shortlisted for the Global Search Awards 2024 is an incredible honour and validation for our team. It is recognition of our team’s creativity, dedication, and exceptional talent, reflecting the outstanding quality of work we deliver for our clients.

For the entire Spicy Web team, this nomination is an incredible achievement that ignites the belief that there is no glass ceiling on what we can accomplish in the world of digital marketing.

“I’m beyond thrilled to see our fantastic team at Spicy Web get shortlisted for two categories at the 2024 Global Search Awards! This recognition truly highlights our dedication to innovation, creativity, and setting new benchmarks in digital marketing. This honour inspires us to keep pushing the envelope and striving for excellence in everything we do.” Tony Sambell, Founder & Director, Spicy Web.

Our Nominations

Our work has been recognised in two categories in the 2024 Global Search Awards:

Best Use of Search (Automotive)

Best Use of Data (PPC)

Spicy Web has been nominated in both categories for our “Goodbye Tyre Kickers” campaign, which was designed for our client, Ace Mechanics. We developed an innovative tool; Conversion Loop (CL), to track how many enquiries turn into sales, identify the value of those sales, and direct the campaign strategy.

Our unique approach to integrating multiple data sources and developing Conversion Loop sets us apart from other agencies. By anonymising user data during processing stages, we balanced metrics acquisition with user privacy, maintaining ethical standards while driving performance. These innovations not only resulted in impressive financial gains for our clients but also transformed their operational efficiencies.

Recognised at the 2024 APAC Search Awards, the “Goodbye Tyre Kickers” campaign was designed to address a common issue faced by our service-based client, Ace Mechanics. They needed a solution to filter out unqualified lead enquiries and focus on high-quality leads that convert into sales. Through the Conversion Loop tool, we provided Ace Mechanics with a comprehensive view of their sales funnel, enabling them to make data-driven decisions and optimise their marketing efforts.

Recognition and Future Commitment

Being shortlisted in the Global Search Awards 2024 is a testament to the hard work and creativity of our team at Spicy Web. We are honoured to be recognised among the best in the industry across the globe.

As we celebrate these achievements, we remain committed to pushing the boundaries of digital marketing and delivering exceptional results for our clients.

Our nominations in these prestigious awards are not just a reflection of our past successes but also a motivation to continue innovating and striving for excellence. We are excited about the future and the opportunities it holds for both our team and our clients.


At Spicy Web, we truly believe that ‘Good Work for Good People’ can make a significant impact. Our nominations at the 2024 Global Search Awards are a recognition of our dedication to this principle. We will continue to leverage our expertise, creativity, and data-driven approach to help our clients achieve their goals and drive their businesses forward.

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