Published by isobel.regan@dontpanicprojects.com
Published Date 11.07.2023 
At SEO Sherpa, we don’t just compete – we conquer! Our journey to the 2023 Global Search Awards has been an epic adventure filled with challenges, triumphs, and valuable lessons.
Now, standing proudly with six nominations, we feel a sense of accomplishment and pride. It’s a testament to the hard work, innovation, and expertise that defines SEO Sherpa.
Each nomination represents a milestone reached, a summit conquered in the field of search. Yet, as seasoned climbers, we know that reaching the summit is not the end of the journey. It’s merely a stepping stone to the next exhilarating expedition.
We see every nomination as an invitation to embark on a new adventure, conquer new challenges, and scale even greater heights.
The Base Camp: Setting the Stage for Digital Excellence
Since setting up our base camp in 2012, we have blazed a trail through the SEO wilderness, crafting compelling success stories for global giants.
Our esteemed clientele includes powerhouses like Standard Chartered, Nissan, Pizza Hut, and many others. This journey has resulted in generating a whopping $2 billion in revenues for our clients.
Our remarkable track record of success has not only elevated our clients’ digital performance but has also earned us 17 prestigious Global Search Awards.
This recognition in the digital marketing sphere only affirms our commitment to surpassing industry standards and delivering unparalleled results.
Meet the Sherpas: The Heart and Soul of Our Success
Just as Sir Edmund Hillary and Tenzing Norgay were led to the top of Everest by their trusted Sherpas, our expert team guides businesses through the challenging, ever-changing terrain of SEO.
With our diverse team of Sherpas stationed across 10+ countries and operating from two global offices, we offer a rich blend of cultural insights and local expertise. This makes us uniquely positioned to tackle the unique SEO challenges faced by businesses operating in different geographical and cultural contexts.
Each team member is united by a singular purpose: to empower businesses to reach new heights with our top-tier SEO services. Our dedication to this mission aligns with our commitment to fostering a positive and inclusive work environment.
This has allowed us to attract and retain some of the industry’s top talent. Our efforts have not gone unnoticed, earning SEO Sherpa the honor of being recognized as a “Great Place to Work” for the past two consecutive years and the eleventh best workplace in the UAE.
We believe our team’s passion and dedication are our greatest strengths. With each campaign, our Sherpas are ready to embark on a thrilling climb, armed with the latest SEO tools and techniques and an unshakeable commitment to our clients’ success.
The journey is challenging, but the view from the top is worth it. And with SEO Sherpa as your guide, you’re in the best hands for the climb.
The Climb – Our Nominated Campaigns
Every successful climb is the result of careful planning, strategic execution, and the courage to overcome challenges. Our nominated campaigns for Al Ansari Exchange and YAS Island are prime examples of how we turn digital obstacles into stepping stones to success.
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Al Ansari Exchange – Converting Position to Profit
Our journey with Al Ansari Exchange, the UAE’s premier money exchange company, felt like conquering a towering ice wall.
Our mission? To propel their organic keywords, traffic, and app downloads to new heights. Daunting as it was, we embraced the challenge with unwavering determination and an adventurous spirit.
In April 2022, we donned our gear and embarked on a six-month expedition to redefine Al Ansari Exchange’s online presence. With ambitious goals in mind, we meticulously crafted a robust strategy to navigate the treacherous digital landscape.
Our efforts yielded remarkable results. By August 2022, we witnessed a staggering 110% increase in organic sessions, catapulting from 217,145 to an impressive 457,418.
Moreover, we harnessed the power of SEO to secure a 47% surge in keyword rankings within the top 3 positions.
But the true pinnacle of success was the monumental leap in app downloads, soaring by an astounding 209%, from 11,427 to 35,317.
This transformative impact on Al Ansari Exchange’s digital footprint has translated into substantial returns, with an exceptional 57,216% return on investment.
Our team felt honored to collaborate with such a prestigious client and worked tirelessly to exceed their expectations. As Phil Dukarsky, our Lead SEO Copywriter, aptly expressed, “Working with a big-name client that has such a strong offline presence is always exciting. The client had high expectations of us, and it was a thrill to live up to and surpass those expectations.”
Our exceptional work with Al Ansari Exchange has earned us nominations for Best Use of Search – Finance (SEO): Large and Best Use of Search – B2C (SEO): Large. This recognition reaffirms our commitment to delivering outstanding results and driving success for our clients.
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YAS Island – Chief Migration Officers
But our expedition to the 2023 Global Search Awards doesn’t end with Al Ansari Exchange. We also embarked on a challenging ascent with YAS Island, a world-renowned tourist destination known for its captivating attractions and adrenaline-pumping experiences.
Our mission? To double YAS Island’s organic traffic and revenue within a year, a challenging endeavor further complicated by two planned website migrations. Undeterred by the rugged terrain, we embarked on this ambitious climb with our signature blend of innovation and expertise.
Our unwavering commitment to our ‘organic, expert, in-house’ approach ensured we overcame every challenge and paved the way for success. Our efforts paid off handsomely.
Despite the challenges of website migration and technical constraints, we witnessed a remarkable 196% increase in organic traffic, surging from 16,497 sessions in August 2021 to an impressive 48,870 sessions in August 2022.
Furthermore, the monthly organic revenue skyrocketed by 549%, resulting in an additional $500,000 (USD) in monthly income.
These unprecedented achievements have resulted in an astronomical 1,960% return on investment, underscoring the transformative power of our SEO strategies.
Reflecting on the campaign, our team’s enthusiasm for overcoming challenges and achieving set targets shines through. Our SEO specialist Wesley shared his excitement, saying,” Without a rock-solid strategic plan in place, this campaign would have failed. The undeniable improvement in all core performance metrics speaks volumes to the success of the campaign as well as the dedication and commitment from the teams.”
Our collaboration earned us nominations for Best Global SEO Campaign: Large, Best MENA SEO Campaign, and Best Use Of Search – Travel / Leisure (SEO): Large.
The Summit – What Lies Ahead
The summit of the 2023 Global Search Awards is within sight, and we’re thrilled to be among the finalists. But we know the descent is as crucial as the climb. As we celebrate our success, we’re readying our gear for the next expedition.
Our journey so far, with Al Ansari Exchange and YAS Island, embodies our commitment to the SEO Sherpa ethos. We rise together as a team, relentlessly pursue improvement, and have a good laugh while doing it!
And so, with our ice axes in hand and eyes set on the next peak, we forge on, striving to redefine businesses in the digital world. After all, the true spirit of an adventurer lies in the journey, not the destination.
Join us on this exhilarating journey as we continue to climb the towering heights of digital excellence!
