News Article ————

Seven nominations for Traffic Builders at the Global Search Awards 2023

Author image Published by olivia.wright@dontpanicprojects.com
Published Date 29.06.2023

At Traffic Builders we strive to push marketing boundaries by offering full-funnel marketing services to over 70 clients around the world. We develop award-winning strategies by implementing our own REAN®-model and -framework. The proven-effective REAN®-model ensures an integrated approach in which campaign objectives, marketing channels, communication and KPIs are aligned optimally. After winning in 2020, 2021 and 2022, we are proud to announce that we have been nominated again in 2023, a total of seven times! Can we make it four in a row?

Nominations

In 2020, 2021 and 2022 we won a total of five Global Search Awards. This year we aim on adding at least one more! We have been nominated seven times, within six different categories:

  • Best Use of Search – Finance (SEO) – LeasePlan Bank – 1,000% improvement through leveraging SEO and Content Marketing
  • Best Use of Search – B2C (SEO) – LeasePlan Bank – 1,000% improvement through leveraging SEO and Content Marketing
  • Best Use of Search – B2C (PPC) – Mediq – Switching Campaigns -50% Cost Per Lead
  • Best Use of Search – Health – Mediq (2x):
    • Successfully promoting Mediq Health Coach with +143% MQLs
    • Switching Campaigns -50% Cost Per Lead
  • Best Local Campaign (PPC) – Mediq – Successfully promoting Mediq Health Coach with +143% MQLs
  • Best Integrated Campaign – Mediq – Switching Campaigns -50% Cost Per Lead

It would be an honor to take home a prize at the Global Search Awards 2023. Not only would it emphasize the fact that our colleagues do amazing work for our clients. It would also be recognition of the pleasant collaboration with LeasePlan Bank and Mediq. Will we see you at the award show in Paris?

LeasePlan Bank & Traffic Builders

For LeasePlan Bank we developed a strategy for building online authority and for reaching different target groups using relevant and SEO-optimized content. By thinking outside the box and working smartly, our consultants booked results that were off the charts. These results would not have been possible without the intensive collaboration with LeasePlan Bank’s marketing team. We would like to take this moment to thank them for their hard work and their trust in Traffic Builders.

Mediq & Traffic Builders

For Mediq we did two successful campaigns. First of all, we developed a strategy for creating awareness for the Mediq Health Coach, a lifestyle program encouraging a healthy lifestyle. With one strategy, we reached two target groups while bringing attention to a social problem and its solution. For the second campaign we build a strategy for generating leads during the “Insurance Switchers” period. We successfully halved the CPL using the right tooling and AI. Again, we would not have been able to achieve these results without cooperating smoothly. We would like to thank Mediq for the collaboration and trust in Traffic Builders.

Traffic Builders

Founded in 2001 as one of the first PPC and SEO agencies in The Netherlands, Traffic Builders has over 22 years of experience with digital marketing and analytics. As a full-funnel marketing agency, we enable you to reach the right people at the right moments, with the most appealing message, in every phase of the customer journey. With a team of approximately 60 highly experienced specialists and consultants, we offer full-funnel marketing services like Strategy, Customer Experience Optimisation, SEO, SEA, Programmatic Advertising, Social Media, Content Marketing, Marketplaces, Digital Analytics and E-mail Marketing. These specialists and consultants are experienced in competitive industries, from E-commerce, Finance, and Insurance, to Automotive and Healthcare.

Traffic Builders is part of Unbound, a platform organization consisting of Traffic Builders, Shoq, Datahive360 and Traffic Builders People. Through Unbound we offer expertise in all aspects of marketing, such as brand development, creatives, digital marketing, data management and staffing and in-housing. This way, we can develop holistic brand- and campaign concepts for our clients, that align with our full-funnel vision on media.

REAN®-model

To provide clients with award-winning strategies, we use our own REAN®-model and -framework. The model is used to develop, execute, and adjust effective marketing strategies, by ensuring synergy between marketing channels and focus on the right metrics within the different phases of the customer journey. The model has been proven effective for chances or challenges in numerous disciplines, including digital transformation, proposition development and communication, marketing strategy and budgeting, and KPI’s and marketing channel management.

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