News Article ————

2 x finalist nominations: Mickey Llew proves that sticking to the basics makes cents in eCommerce

Author image Published by Leenesha Friend
Published Date 27.06.2023

Mickey Llew is an award-winning SEO agency with offices in Australia, South Africa, and the United Kingdom.


Founded in 2015 from humble beginnings, our team now consists of 15 highly-skilled SEO professionals who are some of the most passionate individuals that you will ever meet – laser focused on driving results for our clients and their bottom line.


Transparency and collaboration are at the heart of the business as we establish long-standing relationships with our clients, whether they are a small local business or an international brand, we are passionate and committed to helping them reach new heights.


We are thrilled to know that the work we have done for our client, Uniquely Creative, a scrapbooking and crafting company in Australia, has been shortlisted for 2 award categories at the Global Search Awards 2023. Categories include:


  1. Best Use of Search – Retail / Ecommerce (SEO): Small
  2. Best Low Budget Campaign (SEO): Small


To be finalists in such a prestigious award, we had to go head-to-head with some of the best Search Agencies in the global arena. We couldn’t be prouder of the work our team has done and continues to do, across multiple continents.


Mickey Llew gets crafty with a small budget to leave a big mark in SEO


The problem?

During the Covid-19 pandemic, the crafting industry in Australia saw a boom with people staying indoors and taking up crafting as a hobby to stay busy. With no other international competitors being able to import scrapbooking stock, the local crafters became familiar with the Uniquely Creative brand which increased branded search.


When the world started opening up in 2022, Uniquely Creative saw a decline in branded search and looked to us to turn their website around.


Our Solution?

We had to identify where we could make the biggest impact, with a limited monthly budget. We knew we had to focus our efforts on getting the basics of eCommerce right.


Our aim was to stop the decline in clicks to the site by identifying new generic keyword opportunities that have high transactional value and could replace the loss in traffic coming from branded searches with generic searches.


A data-driven strategy was formulated based on the findings from keyword research into how consumers are engaging in search relative to Uniquely Creative’s products. Based on this, product category pages were optimised to rank for the relevant product-related keywords, match users’ search intent and improve the helpfulness of the content.


The Results?

Achieved in less than 5 months (mid-December to 30 April 2023):

  • Increased the number of high-value target keywords the product category section of the site ranked for from 18 to 68 (+277%, Rank Ranger data)
  • Increased the total number of queries the website ranked for in the top 3 positions from 2,104 to 8,251 (+292%, Google Search Console data)
  • Increased organic traffic (clicks) to the site with 1,542 monthly visits from 1,894 in November 2022 to 3,436 in April 2023 (+81%, Google Search Console data).
  • Increased organic visibility (impressions) of the site with 114,313 monthly impressions from 75,002 in November 2022 to 189,315 in April 2023 (+152%, Google Search Console data).


What our client had to say


“I can’t emphasize enough the positive impact that engaging Mickey Llew for our SEO needs has had on our business. Prior to partnering with them, we were experiencing a period of little to no growth in our business. However, since implementing their strategies, our business has seen a remarkable turnaround.


Mickey Llew’s expertise and innovative ideas have been instrumental in boosting our website visits and increasing our sales. The content they have created for us has been outstanding and we could not be happier with the overall website functionality and improvements generating a significant increase in website traffic.


One of the most remarkable outcomes of working with Mickey Llew has been improving our key work rankings. After years of neglecting SEO, we had very average search engine rankings. They have not only met our expectations but exceeded them in every way.


I’ve truly enjoyed working with Mickey Llew because of their dedication and commitment to our business’s success. They take the time to understand our unique needs and tailor their strategies accordingly. Their level of expertise, professionalism, and willingness to go the extra mile is truly commendable.


I highly recommend Mickey Llew to any business seeking to optimize its online presence and drive tangible results. Their strategic approach is remarkable.” – Tracey Schulz, Owner of Uniquely Creative.


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