Published by Sue Johns-Chapman
Published Date 12.07.2022 Our entire team at CRO:NYX Digital is excited that we have been shortlisted for the Global Search awards in the category Best Canadian SEO Campaign! We are so proud of the growth of our amazing client, One80 Law Group, and the work we did for them.
One80 Law Group is a boutique law office that operates in Alberta & British Columbia, Canada. They are a virtual law firm specializing in real estate law, Wills & Estate, and probate. When we started working with their founder, Catherine Young, One80 Law Group was a small operation with big goals.
We knew that a bold brand aesthetic to match Catherine’s energy was essential and we started with a rebrand of the corporate colours and imagery. Using this new brand palette we refreshed their website design and overhauled their social media platforms. This gave them a unique and recognizable personality and strengthened their brand.
We also engaged in a full inbound marketing campaign to create, publish and distribute unique and helpful content for their audience. By focusing on enabling visitors to learn more about their topic of interest and self-serve where possible, we built trust with their target customer. While this seems counterintuitive, by sharing basic legal knowledge we were able to improve the quality of leads that came in through the website. Focusing on those commonly asked questions and recurring pain points, we were able to increase organic traffic as well.
Within a few months of the campaign launch we started to see incredible and sustained results across all social media platforms and on the website. Our work produced incredible results, with the organic monthly visitors increasing by 659% and that increase in traffic has brought in a huge increase of qualified leads.
This SEO campaign directly helped to grow the client’s revenue and made significant impacts on the business’s bottom line. As a Canadian inbound marketing team, we value working with other Canadian businesses and are pleased to have a strong partnership with One80 Law.
We were super excited about entering this project into the “Best Canadian SEO Campaign” category as we are immensely proud of the work that our team has done and the results that have come out of this project. We are even more proud to have the chance to highlight the talent behind the scenes.
When choosing what category to enter, we wanted to showcase Canadian businesses and our Canadian team. We also wanted to show that you don’t need a big budget to achieve big results.
It is an honour to be shortlisted for the Best Canadian SEO Campaign and we look forward to cheering on all shortlisted candidates at this years’ awards.
