Published by Sue Johns-Chapman
Published Date 15.03.2022 
The Global Search Awards, US Search Awards & UK Paid Media Awards are open for entry and here is why you need to download your entry forms and make Award Winning part of your 2022 strategy for growth!
- It is obvious to say Awards are an opportunity to attract new business! Who doesn’t want to work with an award-winning digital search agency? The Search and Paid Media Awards pride themselves on their ethical and transparent entry and judging process and their judges’ quality, knowledge, and experience. The Awards are industry recognised and respected, an authoritative stamp of credibility that clients old and new can trust, and that you can feel proud to have earned.
“The Search Awards finalist status has instilled a real sense of pride throughout DNRG and certainly inspires confidence going forward, both for our specialists and our clients. We had some very positive feedback when we announced that we had been shortlisted for these awards, and it creates a real sense of legitimacy and expertise when pitching to new clients.” DNRG
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Awards are, without a doubt, the best way to showcase your work and your ability to collaborate with clients and partners. Not only are you putting your work under industry scrutiny, but you are also putting yours and your client’s name in the spotlight when you make the shortlist and win.
“TheUK Search Awards have been a very valuable part of our success as an agency. Awards prove to clients that our ideas really are great. They bring the client-agency relationship more strength and trust than ever. They reward and motivate the teams working hard on bringing campaigns to life. They raise our profile, bringing talented prospective employees straight to us.” Rise at Seven
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Unsung heroes should be celebrated. Proving your SEO, PPC and content strategies are working behind the scenes to drive engagement and increase ROI can be difficult. Winning Awards is a great way to achieve recognition, boost reputation and bring attention to the creativity and skills needed to succeed.
“Paid Media and the fantastic people that work in it, are often overlooked, but the UK Paid Media Awards are shining a light on the campaigns, strategies, teams and individuals that are driving traffic to companies, big and small, to ensure business booms.” Loud Mouth Media
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Let’s address the current ‘elephant in the room’ – employee retention, satisfaction, and new hires. In hushed tones, the digital industry recognises the difficulty in getting the right team! Hybrid/flexible working means agencies can now hire worldwide, and competition for ‘talent’ is fierce. Entering awards is great for employee motivation – the act of entering shows how much you value their work. Recruiters cite that award entry strategies and winning mentality are attractive propositions for new hires who want to make a mark in the industry and can be the difference between saying ‘yes’ to a job offer or moving on to another one.
“The best thing about being awarded the UK’s Best Small SEO Agency in 2021 was that the resulting press coverage helped put us on people’s radars. And that wasn’t just prospective clients either (having gathered several new leads off the back of the win), but potential new talent too. Step forward Ilona, our wonderful SEO project manager. After reading about our award win, she got in touch and we created a new role from scratch for her.” SEOMG
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Benchmark against industry peers. In B2B, we need to be willing to shout about and share the stories of our work. The Search and Paid Media Awards are a community that works together to ensure the industry evolves and succeeds. Awards are part of congratulating one another, celebrating best practices and innovation and maintaining white hat integrity.
“At StressNoMore we’re extremely delighted with the work Screaming Frog has done for us over the past year and we’ve seen huge SEO gains off the back of it. Each month they amaze us with the amount of coverage we consistently receive on a low budget, which is a testament to their reactive and creative approach to content. We have complete trust in Screaming Frog, they’re like an extension of our small team here in Hull.”
In summary, Awards can be transformative to your businesses, from the internal motivation and recognition they provide to the external proposition they present to clients. Make Award entry integral to your strategy in 2022.
