2021 Shortlist


BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

Grupa TENSE Polska & przepisnazdrowie.eu – Recipe for health & success

Grupa TENSE Polska & szachownica.com.pl – SEO is fashionable

Megantic & The Block Shop – Taking it from single to double storey

Merkle NL & Leen Bakker – “Replatforming from webshop to marketplace”

NOVOS & Bloom & Wild – 19000% ROI & helping 4 million people connect in the pandemic

Re:signal & ASICS – Going the extra mile!

Rise at Seven & PlayStation & GAME

s360 & Swappie – Taking over Amazon & Apple on SEO

Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

Zeo Agency & Decathlon – Stay Active, Stay Optimized!

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

Burstit Digital & Nordicfeel|Eleven – Profitable growth

Elevate Digital & Pip Studio – The next steps in a Profit Driven PPC Campaign

Havas Media UK & giffgaff – Putting giffgaff Members at the Heart of Non-Brand Search

Hide and Seek & Topjaloezieën – Blister Blinds Campaign

Impression & Abigail Ahern – Black Friday: A Premium Promotion

iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized

Megaphone Marketing – Increasing PPC ROI for a hobby eCommerce store by 120%

Sarah Raven & Honcho – Blooming Marvellous

Stand Out Digital – Caviar Passion: Bringing caviar to the masses

Traffic Today & Top1Toys – In the heat of the moment

 

BEST USE OF SEARCH – FINANCE (SEO)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Chain Reaction & ADCB – SEO is the Currency that Brings in more Business

iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch

MediaVision & Arbuthnot Latham – A Digital Conversion

Pufferr & New Bond Street Pawnbrokers

Re:signal & WorldRemit – A better, secure & FASTER way to send money

Refinitiv SEO To the Rescue – How Record SEO Growth Helped Us Deliver in 2020

Rise at Seven & Raisin – Turning Finances into Fame

ROAST & Experian – Forging long-term success

Wavemaker & Comparethemarket.com – Defend, Grow, Innovate

Whites Agency & Nationale Nederlanden Polska – 975% non-brand traffic increase despite the pandemic & decreased interest in insurance

 

BEST USE OF SEARCH – FINANCE (PPC)

Adthena & Legal and General – Going for gold in retirement

Adthena & Staysure – Staying afloat with search

Art & Science for Clearco – More MQL for Less CPA

Core & Liberty Insurance – Driving Profitability

Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning

Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers

InMobi Technology Services & HDFC Life – HDFC Life increases reach & conversions with Microsoft Advertising

iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch

TA & Zions Bancorporation – Paycheck Protection Program Campaign

 

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Stickyeyes and Etihad Airways – Experience it like you’re there

Fibre Marketing & Just Go! Holidays (JG) – Booking the Front Seat for UK Coach Holidays

Pixel & Winetourism.com – Discovering the World Through Wine

Rise at Seven & Parkdean Resorts – The World’s First Hedgehog Holiday Park

 

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

Launch Online & Aria Resorts – Selling Holidays in a Pandemic

The SEO Works & Towsure – Using Audience Insights to Escalate Revenue

 

BEST USE OF SEARCH – GAMING

iProspect & BetVictor – Pivoting Growth in 2020

JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List

SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row

 

BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT

Core & Trócaire – Searching for Kindness

Crafted & Natural History Museum – Growth amongst uncertainty

Hide and Seek & Kansfonds – A creative and successful campaign to attract new people who support Kansfonds’ cause

Manaferra & University of the Potomac – Project 2x

 

BEST USE OF SEARCH – B2B (SEO)

AdVisible & App Boxer – App Boxer punches above its weight in Google Search

Altro & Honcho – Sustaining growth – whilst an industry is on hold

Chain Reaction & Zid – Preparation Ensures Success

Impression & Mitrefinch – The Crisis Resource Hub

MediaVision & Instant Offices – Selling office space during a pandemic

s360 & easytranslate – Scaling B2B Content through 7 markets & +1.800 pages in one year

Semetrical & LexisNexis – Laying Down the Law Through SEO

SEO Sherpa – Yellow Branding SEO Campaign

StudioHawk & Sprintlaw – Ready, Get Set, Go!

Victorious & ForeSee Medical – A New Inbound Channel

 

BEST USE OF SEARCH – B2B (PPC)

Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning

Core

Docklin – Office Depot – Future proofing digital acquisition in the midst of the pandemic

InMobi Technology Services & Freshworks – Freshworks reimagines Search Marketing with Microsoft Advertising

Modern & Hyland – Putting the Customer Front and Centre

Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

Semrush – Increasing payments with dynamic search ads

SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship

 

BEST USE OF SEARCH – B2C (SEO)

Megantic & Black Mango – Homewares to delight, powered by SEO

Megantic & Highgrove Bathrooms – Tapping into Organic Search

Merkle NL & Leen Bakker – “Replatforming from webshop to marketplace”

NOVOS & NIO Cocktails – A new DTC brand dominates the new make-at-home cocktail industry with 1600% ROI

Peak Ace & Zava – Trust me, I am an online doctor

Re:signal & ASICS – Going the extra mile!

Re:signal & Learning with Experts – Increasing visibility of the online classroom

s360 & Swappie – Taking over Amazon & Apple on SEO

Victorious & Lychee the Label – K-Popping to Success

Victorious & Sisemore Law – Lawyered!

 

BEST USE OF SEARCH – B2C (PPC)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Adwise & Kees Smit Tuinmeubelen – Smart Shopping made even smarter

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

DemandMore & Harvey Jones – Breaking Records for Harvey Jones

Elevate Digital & Pip Studio – The next steps in a Profit Driven PPC Campaign

Havas Media UK & The Open University – Inspire, Explain, Act

Impression & Topps Tiles – Topp of The Shopps

iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized

Pipar\Engine & Lanullva – Ullklær for the Win

Pipar\Engine & Olís – Shooting for the Moon

Sarah Raven & Honcho – Blooming Marvellous

 

BEST USE OF SEARCH – HEALTH (SEO)

Curated Digital & Specsavers UK – Covid-19 Care Hub

Grupa TENSE Polska & blendman.pl – A healthy approach to SEO

Grupa TENSE Polska & przepisnazdrowie.eu – Recipe for health & success

Merkle & Aptaclub – United with New Parents

Peak Ace & Zava – Trust me, I am an online doctor

PlatformGSK & GSK – Delivering a Global Holistic Search Programme worth £22m

s360 & Profil Optik – From an eCommerce focus to an eye health platform

SEO Sherpa & Gulf Eye Center – SEO Campaign

Victorious & ForeSee Medical – A New Inbound Channel

Zeo Agency & Acibadem Health Group – Opportunity Knocks Twice

 

BEST USE OF SEARCH – HEALTH (PPC)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Burstit Digital & Cura of Sweden – Snuggle up & enjoy

DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain

Inseev Interactive & Cala Health – Essential Tremor Treatment

PHD Media & Bayer – Dynamic Pollen Level in Paid Search

SEO Works – help launch pharmacy brand with 474% return

Traffic Builders & Mediq – Hyper Local Targeting

 

BEST USE OF SEARCH – AUTOMOTIVE (PPC)

Intren & AKH – Increase car tire sales during a pandemic

iProspect NL & Autotrack – Text Ad foundation

 

BEST USE OF SEARCH – AUTOMOTIVE (SEO)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Digimetri & Otopratik – Fast-fit accessible online

Megantic & OCAM – Driving SEO to the Max!

Merkle NL & Stern – From 10 domains to a top-level platform

Pentagon Motor Group & Honcho – Helping those in need

s360 & Kia – Movement that inspires with Search

StudioHawk & WhichCar – Fuelling the SEO Tank

Tidal Digital & AutoDrift – Operation Hot Wheels

 

BEST USE OF SEARCH – FMCG

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Grupa TENSE Polska & ritex.pl –   Let’s toast to SEO!

Tidal Digital & Muscat Livestock – A Cut Above the Rest

Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe

 

BEST USE OF SEARCH – FASHION

FPS & Thom Browne – Building an Organic Presence in APAC

Grupa TENSE Polska & szachownica.com.pl – SEO is fashionable

Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula

Impression & Queensmith – Getting Customers Engaged

OrangeValley & Hunkemöller РHow SEO A/B Testing yields substantial business results

Pipar\Engine & Lanullva – Ullklær for the Win

SEMTR & Beymen – Magical Use of Faceted Navigation & Technical SEO

Uberall & Okaïdi — Creative Hybrid Solution Empowering the Brand to Manage Web-to-Store Strategies

Victorious & Lychee the Label – K-Popping to Success

 

BEST LOCAL CAMPAIGN (SEO)

AdVisible & The French Learning Institute – Au Revoir Poor ROI, Bonjour Top Keyword Rankings

Chain Reaction & Zid – Preparation Ensures Success

Digimark Australia & Roof Space Renovators

Fibre Marketing & Helping Hands – Responsive Local Strategy Due to A Pandemic

Fingerspitz & Kwalitaria – Delighting during COVID-19

Grupa TENSE Polska & cukierniasowa.pl – Make sweet brand as visible in search results as possible

HOP & GYMNATION – KEEPING THE UAE & SERP IN SHAPE

Megantic & Highgrove Bathrooms – Making a splash with local SEO

SEO Sherpa & Gulf Eye Center – SEO Campaign

Victorious & Cunningham Legal – SEO that Makes a Difference

 

BEST LOCAL CAMPAIGN (PPC)

Chain Reaction & Dubai Aquarium & Underwater Zoo – Re-Opening Campaign

Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19

Grupa TENSE Polska & mpuk.pl – Google Ads – the future of a company with traditions.

Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation

HOP & THE HEALTHY HOME – KILLING GERMS & THE COMPETITION

Pipar\Engine & Lanullva – Ullklær for the Win

Traffic Builders & Mediq – Hyper Local Targeting

Traffic Builders & Wereldhave – Stronger Together, Healthy Together

Unity Online & Eastern Garage Doors – Redefining Local Search

WebDigital & Dwyn – David beats Goliath with +2500% ROAS

 

BEST LOW BUDGET CAMPAIGN (SEO)

Brand Active & Drillo.pl – “targeting professionals and DIY enthusiasts “

Aqueous Digital & ScratchSleeves – Baby Steps to Giant Leaps in SEO

Digimetri & Lansinoh – Search as curious as baby

EACTIVE #wiemyjak & PhoneFix – From 367$ to 005$ per click

Fibre Marketing & Tanks for Everything – Enhancing Visibility & Sustainable Living

GA Agency & Calzedonia Group – Global SEO Project for Four Ecommerce Fashion Brands

Grupa TENSE Polska & cukierniasowa.pl – Make sweet brand as visible in search results as possible.

SEMTR & Beymen – Magical Use of Faceted Navigation & Technical SEO

Vaped & Honcho – Aiming High with a Dream Job

Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

 

BEST LOW BUDGET CAMPAIGN (PPC)

Chain Reaction & Dubai Aquarium & Underwater Zoo – Re-Opening Campaign

Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19

Intren & Alinda – Low-budget & New market

Megaphone Marketing – Achieving knockout ROI on a tiny budget.

Traffic Builders & Wereldhave – Stronger Together, Healthy Together

Traffic Today & Top1Toys – In the heat of the moment

Unity Online & LDN Finance – Finding the PPC golden nugget for Financial services

WebDigital & DualStore – Right performance package for +3500% ROAS

WebDigital & E-acumulatori – 24 times more revenue with 5% more budget & +2400% ROAS

WebDigital & Semplus – Conquering the market with +3600% ROAS

 

BEST INTEGRATED CAMPAIGN

Proudly Sponsored by Optmyzr

 

Anicca Digital/ NHS Leicester City CCG – Using paid media to ensure participation from Minority & “hard-to-reach” communities for Leicestershire NHS consultation for a new hospital

Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation

iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch

Megantic & OCAM – Driving Search with OCAM to the Max!

Nebo & Kwalu – Furnishing the Future of Healthcare

Pipar\Engine & Olís – Shooting for the Moon

Stand Out Digital – Caviar Passion: Bringing caviar to the masses

Stickyeyes & Hermes – Driving Digital Performance

Traffic Builders & Mediq – Hyper Local Targeting

Traffic Builders & Wereldhave – Stronger Together, Healthy Together

 

MOST INNOVATIVE CAMPAIGN

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box

Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaites Success

iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch

Megantic & Highgrove Bathrooms – Tapping into Organic Search

Peak Ace & Pool Chlor Shop – Swimming against the COVID-19 tide

s360 & Swappie – Taking over Amazon & Apple on SEO

Semetrical & LexisNexis – Laying Down the Law Through SEO

Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google.

Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

 

BEST GLOBAL PPC CAMPAIGN

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

DemandMore & Harvey Jones – Breaking Records

Hide & Seek & Combitools – Automation with Data Feeds

iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized

Logical Position & Boutique Rugs – Paid Search Campaigns

Merkle & Schneider Electric – Global Transformation PPC Campaign

Merkle NL & HEMA – More visitors, more convenience, more HEMA

Peak Ace & Pool Chlor Shop – Swimming against the COVID-19 tide

Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

Pipar\Engine & Lanullva – Ullklær for the Win

 

BEST GLOBAL SEO CAMPAIGN

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Chain Reaction & ADCB – SEO is the Currency that Brings in more Business

Megantic & Highgrove Bathrooms – Tapping into Organic Search

Megantic & OCAM – Driving SEO to the Max!

Megantic & The Block Shop – Taking it from single to double storey

Peak Ace & Zava – Trust me, I am an online doctor

Re:signal & ASICS – Going the extra mile!

Re:signal & WorldRemit – A better, secure & FASTER way to send money

s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering

s360 & Swappie – Taking over Amazon & Apple on SEO

Semetrical & LexisNexis – Laying Down the Law Through SEO

 

BEST USE OF CONTENT MARKETING

Curated Digital & Specsavers UK — Covid-19 Care Hub

Good Brothers & broadband choices – The Science of Scare

Impression & AskTraders – A Quality Investment

Peak Ace & Zava – Trust me, I am an online doctor

Sky Alphabet & Gordon Neal – Searching for Silver

SSDM & EmPower HR – Quick to Market Campaign

Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google.

Tidal Digital & Chaps & Co – Barbershop Brilliance

Victorious & CocuSocial – A Strategic Pivot

Victorious & Cunningham Legal – SEO that Makes a Difference

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Good Brothers & broadband choices – The Science of Scare

Impression & Marmalade – Driving Success in a Competitive SERP Landscape

Peak Ace & Zava – Trust me, I am an online doctor

Rise at Seven & Raisin – Turning Finances into Fame

Seeker Digital & Crisp – Building Backlinks in Brazil

Seeker Digital & The Independent Pharmacy – Blending Technical SEO, Digital PR & Link-Building – The perfect SEO remedy

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Proudly Sponsored by One Minute Briefs

 

Anicca Digital/ NHS Leicester City CCG – Using paid media to ensure participation from Minority and “hard-to-reach” communities for Leicestershire NHS consultation for a new hospital

Sky Alphabet & Gordon Neal – Searching for Silver

Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google.

Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits

 

BEST USE OF DATA

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box

five elements digital & Imobiliare.ro

iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized

Megantic & Highgrove Bathrooms – Tapping into Organic Search

Merkle NL & HEMA – More visitors, more convenience, more HEMA

Peak Ace & Pool Chlor Shop – Swimming against the COVID-19 tide

s360 & BAUHAUS – Prioritizing Content Production with Google Trends

Semetrical & LexisNexis – Laying Down the Law Through SEO

Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google

 

BEST SOFTWARE INNOVATION

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Adchieve – Engineering Success

Conductor – Conductor Live

JetOctopus – Crawler & Log Analyzer

Link Affinity – Ethical Link Building tool & digital PR through A.I. & Machine Learning

MarketMuse – First Draft

MediaVision – Digital Demand Tracker

rankingCoach FREE & marketingRadar

Squared.io – Google Ads. Automated.

TrueClicks – PPC Auditing & Monitoring built for Teams

Yext – Yext Answers

 

BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE

Adchieve – Engineering Success

Kenshoo – Kenshoo Search

Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC

Squared.io – Google Ads. Automated.

TrueClicks – PPC Auditing & Monitoring built for Teams

 

BEST GLOBAL SEO SOFTWARE SUITE

Conductor

LinkGraph & SearchAtlas Software Suite

Semrush: Online Visibility Management – Game Changing Marketing Tools

seoClarity SEO Platform – Reducing the Time from Data to Insight to Action

 

BEST GLOBAL SEARCH SOFTWARE TOOL

Inlinks Optimization

iQuanti Inc – ALPS

LinkGraph – GSC Insights

Semrush: Online Visibility Management – Game Changing Marketing Tools

seoClarity – Schema Builder & Tester Make Schema Implementation as Easy as Point & Click

Squared.io – Google Ads. Automated.

Swydo – Swydo Reporting & Monitoring Platform

TrafficGuard’s PPC Protection

TrueClicks – PPC Auditing & Monitoring built for Teams

Yext – Yext Answers

 

BEST GLOBAL IN-HOUSE TEAM

Compare the Market Organic Performance Team

DiscoverCars.com Growth Team

heycar SEO Team

Semrush Paid Search Team

 

BEST GLOBAL START-UP AGENCY (LESS THAN 2 YEARS OLD)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

HOME OF PERFORMANCE

LinkGraph

Pufferr

Tidal Digital

 

BEST GLOBAL SMALL PPC AGENCY

Adcore Australia

Burstit Digital

DemandMore

Docklin Digital

Hide & Seek

Hive Digital

Honcho

Launch Online

Marketiu Agency

WebDigital – Elevated Performance

 

BEST GLOBAL LARGE PPC AGENCY

Proudly Sponsored by Tribe Global

 

Bluebird Media

Crafted

Elevate Digital

Impression

Logical Position

Peak Ace AG

Semetrical

Synergize

Traffic Builders

Unity Online

 

BEST GLOBAL SMALL SEO AGENCY

Clever Touch Marketing

FARFETCH Platform Solutions SEO

five elements digital

Honcho

JBH – The Digital PR Agency

Manaferra

NOVOS

Pixel Nordic AB

Re:signal

 

BEST GLOBAL LARGE SEO AGENCY

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

Impression

Megantic

Merkle SEO

Peak Ace AG

Semetrical

SEO Sherpa

StudioHawk

The SEO Works

Unity Online

Victorious

 

BEST GLOBAL SMALL INTEGRATED SEARCH AGENCY

Aqueous Digital

SEOgroup Interactive SA

 

BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY

Core

Crafted

Grupa TENSE Polska

Impression

Logical Position

Peak Ace AG

Rise at Seven

Traffic Builders