Another Concept Honoured to be Nominated for FIVE Global Search Awards

At Another Concept, we’re incredibly proud that our work with RugbyPass has resulted in nominations for five Global Search Awards:

• Best integrated campaign: small
• Most innovative campaign (SEO): small
• Best global SEO campaign: small
• Best use of content marketing: small
• Best use of PR in a search campaign: small

About Us

Another Concept is a digital marketing agency that does things differently. An agency that puts clients first, is led by experts and prides itself on open and honest communications. 

Established in Leeds, UK in 2023, by four digital marketing experts with more than 50 years of combined experience, Another Concept was born out of a desire to change the traditional client-agency model. 

In less than a year, we have been nominated as finalists at the Prolific North Champions Awards and have now received five nominations at the Global Search Awards.  

Another Concept x RugbyPass – 2023 Rugby World Cup 

In 2023, RugbyPass tasked Another Concept with ‘growing the game’ and helping to make Rugby World Cup 2023 the ‘most widely accessible rugby event ever’. 

KPIs for the tournament included: 

• Increasing organic traffic to the RugbyPass website
• Increasing awareness of RugbyPass TV 
• Generating sign-ups for RugbyPass TV and RugbyPass+
• Improving the quality of on-site SEO-led content 
• Improving the quality of data and website reporting

Via an innovative blend of fast-paced digital PR ideas, technical SEO direction, an on-site content strategy and best-in-class copywriting, we achieved the following results: 

• Over 80 pieces of coverage across major news outlets
• 28 of those to high authority national outlets, including the Daily Mail, the Daily Express and Yahoo Sports
• 3 pieces of print coverage
• Organic sessions up 600% vs Japan RWC 2019
• Total sessions up 32% vs Japan RWC 2019
• RPTV ended the tournament with nearly 150,000 sign-ups
• RugbyPass gained over 900 prominent page 1 positions for ‘Rugby World Cup’ keyword and variants
• Keywords where RugbyPass ranked in the top three positions grew from 149 to 561

Due to our collaborative work, RugbyPass has moved from competing with middle-size websites to outranking major outlets like the BBC for ultra-high volume search terms.

What a win would mean to us 

We enter awards because we passionately believe that we provide high-quality and industry-leading work for our clients. In addition, we also want to see exactly how our work stacks up against the very best agencies in the industry. 

On top of this, we also want to show current and future clients that we mean what we say: we have a great way of working and earning commercial results. As a result, we believe that being honoured with a Global Search Award (or multiple if we’re really lucky) will show that we’re serious players in the industry who work hard, are incredibly dedicated and continually deliver for our clients. 

Testimonials from our team and clients

“Being shortlisted in the Global Search Awards is a significant milestone for us. Another Concept is only a year old, but we firmly believe we’re carving out a unique space in the digital marketing world. Our innovative, bespoke strategies provide real value to clients and I’m incredibly proud of the results we achieved with RugbyPass. I can’t wait to welcome their team to Krakow in September. Hopefully we’ll be lifting an award with them in the evening.”

Tom Brook, Co-Founder, Another Concept

“Another Concept’s work and support has been invaluable and the results they’ve helped us achieve have been exemplary. Their multichannel approach to SEO has led to us smashing our YoY targets and we can’t wait to see how their work helps the site grow and develop going forward.”

Kim Ekin, Head of Editorial & SEO Strategy at World Rugby

About Another Concept

Another Concept is a digital agency that does things differently. An agency that puts clients first, is led by experts and prides itself on open and honest communications. Concerned you’re not pursuing the right strategy? Worried you’re not getting the results you should be? Let us know. We’ll take a look for free and give you our honest verdict: [email protected]

For more information and insights, follow us on LinkedIn.