Published by Sue Johns-Chapman
Published Date 27.10.2025 
We’re proud to announce that Exposure Ninja has won five awards at the Global Search Awards 2025! This is a major milestone for our team and the clients we’ve partnered with to drive serious results across SEO and PPC. Our award wins include:
- Best Canadian SEO Campaign
- Best US SEO Campaign
- Best US PPC Campaign
- Best UK PPC Campaign
- Best Use of Search – Finance (PPC)
These wins recognise the creative strategy, data-led execution, and continuous optimisation behind campaigns for The Ordinary, DSLD Mortgage, and Age Care Bathrooms.
The Ordinary Wins Best Canadian SEO Campaign
We’re especially proud of our SEO campaign for The Ordinary, which won Best Canadian SEO Campaign. This win shows exactly why we’re trusted by iconic global brands: we build SEO and AI search strategies designed to scale search performance not just for today’s Google but for tomorrow’s AI Search.
This campaign redefined SEO as a revenue driver. By combining deep audience insight, AI Search Optimisation, and conversion-focused content, this campaign delivered a 395% ROI for The Ordinary.
This is what the judges had to say about our work for The Ordinary: “A truly standout campaign that redefined SEO as a growth engine. By fusing customer psychology with innovative, AI-driven optimisation, the team delivered a remarkable ROI while navigating strict brand and legal constraints with creativity and agility. This is a benchmark example of how smart, future-focused SEO can drive both traffic and significant revenue impact.”
We also took home Best US SEO Campaign for our work with DSLD Mortgage, which delivered 11,000+ qualified leads and a 1,200% increase in organic traffic in just 12 months.
Performance-Driven PPC Campaigns That Convert Smarter
Our performance-led approach to PPC earned Best US PPC Campaign and Best Use of Search – Finance (PPC) for our work with DSLD Mortgage, along with Best UK PPC Campaign for our campaign for Age Care Bathrooms.
Each campaign used smart audience segmentation, conversion-focused landing pages, and AI-powered Google Ads to drive high-quality leads. These wins show that even in complex, competitive sectors like finance and healthcare, the right PPC strategy can deliver measurable, scalable results.
For our campaign for DSLD Mortgage, the judges said: “A perfectly executed campaign in a highly competitive market, with clear planning, smart borrower segmentation, strong PPC-CRM integration, and continuous CRO focus that drove real conversion improvements.”
About Exposure Ninja
Exposure Ninja is an award-winning digital marketing agency that helps businesses scale through AI and Search marketing results. We deliver integrated services across SEO, AI Search Optimisation, Content Marketing, PPC, and more, using data-led strategies to drive measurable results. The agency is a proudly certified B Corp.
