Published by isobel.regan@dontpanicprojects.com
Published Date 24.07.2024 
Serpact is shortlisted in 4 categories at the reputable and esteemed Global Search Awards 2024, proving that hard work always pays off, especially when you grow with your clients and business partners. These awards show that the search industry is thriving and demonstrating business-changing innovations. Bulgaria’s most internationally acclaimed SEO agency is there to celebrate its team’s expertise, talent, and achievements.
Serpact is a full-service SEO agency providing search engine optimization. It also offers consulting services and analysis, as well as creating and distributing relevant content for each business to attract target audiences and generate conversions in various forms.
The SEO agency distinguishes itself through tailored solutions for each client, going beyond a standard project delivery approach. For example, clients can monitor their project’s progress in real-time, ensuring transparency and engagement.
The company constantly tries to stay ahead of industry trends and develops innovative services to benefit businesses. Its performance SEO model, designed specifically for e-commerce, enhances online stores’ visibility in search results. This model tracks keywords’ actual value and potential to drive transactions.
The SEO agency is among Bulgaria’s pioneers in video optimization. Recognizing the power of video content, Serpact emphasizes the importance of a strong video presence for successful businesses. Creating videos helps build brands, forge emotional connections with audiences, and boost sales opportunities.
Committed to fostering entrepreneurship, Serpact offers support to startups through its Serpact Alliance service. This initiative caters to businesses in the investment phase, whether backed by venture capital or other investors. Benefits include comprehensive launch-related research featuring a thorough, AI-driven Data Analysis.
By offering a range of services under one roof, Serpact ensures seamless communication and information flow. It positions itself as a one-stop solution among global market leaders as shortlisting in 4 main categories at the Global search awards shows. Serpact will go for gold for:
Best Global Small SEO Agency
“We are shortlisted in 4 categories – as we applied in 5. This is a testament to us being extremely professional and skilled in our international work, “ stated Nikola Minkov, CEO and Founder of Serpact. “Last year, we were awarded second place in Best Global Small SEO Agency – this year, we are competing with 8 other agencies to be voted the Best Global Large SEO Agency. If this is not an amazing development, I don’t know what it is. And I am thankful to our team for being shortlisted in this category among 200 agencies worldwide.”
This category evaluates the companies’ overall activity, the successes achieved by working with their clients, the management of the teams and the processes built into them. In its candidacy, Serpact emphasizes the principles of meritocracy within the agency, the provision of additional professional training, and opportunities for all team members to grow and develop in their sphere of capacity.
Best use of content marketing and Best use of search – health: Large
In these two categories Serpact shares insights on its achievements for ForLife. This client is an online store specializing in keto dieting and healthy eating products and for them the team aims to increase traffic, brand recognition, and sales for them.
Serpact’s strategy involved several key initiatives. They emphasized content creation, producing over 600 pieces tailored to enhance visibility and engagement. This content was strategically aligned with a comprehensive semantic web structure.
Most of the strategy focused on E-E-A-T (Expertise, Authoritativeness, and Trustworthiness). For this project, Serpact ensured all information was vetted by medical professionals and included essential trust signals, such as contact details, social media links, and affiliations with reputable organizations. This approach helped establish credibility and reliability in the health niche.
User Experience (UX) and User Interface (UI) improvements were also a big part of Serpact’s efforts. Enhancements included better product reviews, added discount fields, highlighted free shipping options, transparent shipping costs, and precise delivery dates. These improvements aimed to streamline the user journey, making the purchasing process more transparent and appealing.
The results were impressive. ForLife saw a dramatic increase in clicks and top-ranking keywords across multiple SEO tools. The project achieved more than 3 million clicks and a 300% revenue increase with continued efforts, exemplifying how targeted SEO efforts can lead to substantial business growth.
Best low-budget campaign (SEO): Large
The presentation for this category illustrates the substantial progress achieved through a strategic SEO approach for Novae Pharm. Novae Pharm, a pharmacy business transitioning from physical stores to a growing online presence, sought to enhance organic visibility in the competitive pharmacy niche. Serpact’s objectives were to increase SERP visibility, boost brand recognition, and drive sales.
Serpact executed over 400 prioritized content creation tasks, focusing on topical mapping and semantic clustering. This approach ensured content was relevant and aligned with search trends, enhancing the site’s authority and visibility.
A significant aspect of the strategy was the implementation of E-E-A-T (Expertise, Authoritativeness, and Trustworthiness). Serpact integrated trust signals like links to regulatory agencies, licences, and expert-approved content, which bolstered the site’s credibility. Additionally, they optimized product pages for relevant keywords, enhancing search engine ranking and user experience.
Further enhancements included interactive content such as transcribed interviews with medical and beauty experts and video content created based on keyword research and trends. This content not only engaged users but also contributed to higher SERP rankings.
In summary, Serpact’s SEO strategy led to substantial growth for Novae Pharm within a year. The impressive statistics, such as a +613% increase in backlinks, +328K clicks, and +9 million impressions, underscore the effectiveness of targeted SEO efforts in driving significant business growth and business success.
Serpact will participate in the official award ceremony for the Global Search Awards 2024, which will be held in Krakow in September.
About Serpact
Serpact was founded in 2016, and today, more than eight years later, its team consists of 35 talented professionals who work and develop in the company. Together with the founder, Nikola Minkov, they are why Serpact became one of the leading SEO agencies in Bulgaria and Europe and established itself on the world stage.
To date, the agency’s team is proud of almost 3000 successful SEO projects, and thanks to them, it has won 16 international awards from prestigious competitions such as Global Search Awards, European Search Awards, Clutch, Web Excellence Awards, Vega Awards, and more. Most of the awards are won precisely for successes and achievements with their clients from different niches, such as Technopolis, Betano, Bwin, bTV Media Group, DSK Bank, Tavex, BNT, Scala Hosting, MyPos, Orange Center, and many more.
