Published by isobel.regan@dontpanicprojects.com
Published Date 21.06.2023 
The digital landscape is ever-changing and Digital Hitmen is a small, Perth-based company staying on top of the game. Success online is measured by clicks and conversions, and they are incredibly proud to be acknowledged for the success of their clients in a super competitive world.
Among the constant changes within the digital space, they strive to stay on the very top of their game and adapt constantly. Digital Hitmen are proud to say that they are forever pushing for growth and learning new ways to excel in SEO, digital and content marketing.
Digital Hitmen were recently recognised for “Excellence in Customer Service” by the Australian Achiever Awards. This serves as a reminder for them to continually exceed expectations, and ensure the success of their clients. This award validates their values and commitment to their clients, which they appreciate as the reason for their success.
About Digital Hitmen
Digital Hitmen is a leading digital marketing agency, based out of Perth, Australia, who are committed to helping businesses achieve their full online potential.
Founded in 2017 by Brad Russell, a successful and seasoned digital strategist, and SEO expert. Brad founded the company to ensure he can provide the most innovative SEO strategies and solutions to drive long-term growth and online success for their clients.
Digital Hitmen have a strong vision to become the trusted guide and emphasise integrity, transparency, and ethical practises across every service. They believe in building strong relationships and collaboration with not only their talented team but amazing clients as well. Working together brings impressive results.
Since the beginning, Digital Hitmen has achieved significant milestones. In 2018, they moved to a permanent office in Attadale, expanding their team and service offerings. The following year, they hired their first full-time staff member, demonstrating rapid growth within the industry. Despite the challenges of the COVID-19 pandemic in 2020, they adopted a hybrid work model to support clients and maintain their online presence.
In response to increasing demand for local SEO and Google’s E-A-T optimisation in 2021, Digital Hitmen expanded their team, focusing on delivering quality content for improved online visibility. Their expertise was recognised in 2022, winning a web design award and earning nominations for various SEO accolades. Expanding once again in 2023, along with a rebranding effort, Digital Hitmen is positioned for future growth as a leading partner in digital success.
With their industry experts, commitment to client success, and a track record of delivering real results, Digital Hitmen is well-equipped to guide businesses towards long-term growth and online success in the ever-evolving digital landscape.
About Our Cases
E Eye Place
Nominated for: Best use of search – Health: small
E Eye Place is an independent optometrist founded in 2016 in Port Coogee. They provide full-scope optometric care and specialty offerings, distinguishing themselves from corporate settings. Being independent allows them to access niche products and offer custom solutions to their patients. The practice emphasises a humanistic approach to eyecare and eyewear, and the team is dedicated to making a difference in the field.
E Eye Place aimed to position itself as a premium optometry service in Perth, focusing on increasing conversions and organic traffic. Their strategy centred on content creation and E-E-A-T principles. They developed specific content strategies for service pages and blogs, addressing client pain points and providing technical information. The target audience included adults aged 25+ and parents seeking services for their families.
The SEO plan involved keyword research, optimisation, and collaboration with the client to create authentic content. The results over the past eight months showed significant increases in organic sessions (up 140%) and conversions (up 51%), as well as a higher percentage of new sessions (up 15%). However, the pages per session metric decreased (down 27%), prompting further analysis of website structure and content. Overall, their efforts successfully positioned E Eye Place as a premium service, attracting more organic traffic and increasing conversions.
WN Legal
Nominated for: Best Low Budget Campaign (SEO): small
WN Legal is a boutique law firm in Perth that focuses on resolving complex legal issues. Khew, the founder and legal practitioner director, has over a decade of experience in criminal law and restraining orders. The firm’s experienced team of Criminal Lawyers provides representation and guidance through legal and court processes, aiming for the best possible outcomes. They are cost-effective, dynamic, and committed to fighting for their client’s cases.
WN Legal aimed to increase organic traffic and conversions through their website. After a redesign, they developed a strategy to attract specific types of clients and grow website traffic month by month. Implementation involved improving service pages using a consistent template, adding content and images for SEO, and enhancing user experience with changes to CTAs and forms.
Results showed a steady increase in organic traffic, conversions, and keyword rankings. In March, organic traffic rose by 41% and conversions by 54%. In April, organic traffic increased by 20%, and keyword rankings improved by 259 positions. These outcomes highlight the success of their SEO campaign in driving targeted traffic and achieving higher conversions for WN Legal.
TaxReturn.com.au
TaxReturn.com.au helps maximise tax returns by providing easy assistance. They aim to simplify the process, ensuring all income is declared and deductions are claimed. Users can quickly lodge their returns online in just a few minutes, accessing their accounts from anywhere. The platform offers professional, friendly accountants and fast, convenient, and affordable services.
TaxReturn.com.au aimed to be Australia’s top tax return service by providing simplified tax information to everyday individuals and businesses. They created diverse content formats like blogs, checklists, and guides to inform visitors and guide them through the sales funnel. They also summarised trending tax news through newsjacking. While the budget details are unknown, TaxReturn.com.au’s successful approach involved simplifying tax topics, delivering informative content, and establishing itself as a trusted resource. By catering to their audience’s needs and offering user-friendly content, they positioned themselves as a leading tax return service in Australia.
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